Website Optimization Tips for Maximum Lead Flow #DF11

WebsiteOptimizationTipsMike VolpeCMO @ HubSpot#OptimizeWS

I’m Mike Volpe.Nice to meet you. Top 10@mvolpe 700,000 Blog#OptimizeWS Inbound Leads 120,000 Twitter Followers 5,000 Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot

IT’S TIMETO RETHINKMARKETING

Inbound marketing is a fundamental shift in how we relate to potential customers

STOP PUSHING advertising messagesin the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY ‘DO NOT CALL’

START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.

STOP FORCING leads throughyour decision process.

Readiness to buy…START RESPONDING to how they make decisions.

PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENTINTERRUPTINVENTORY 9

Make marketing people love

Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing$ Lead Nurturing $ Sales Support 11

1 Content2 Search Lessons from 3,706,3423 Social companies4 Mobile

1 CONTENT

Publish vs. Advertise People ignore ads. 0.2% Click Through Rate Be the content, not the ads around the content.

Publish EverythingBlogPodcastVideosPhotosPresentationseBooksNews Releases

55% more website visitorsfor companies that blog.

Tips for Content Talk about the industry Use lots of NOT DIFFERENT YOURSELF MEDIA

2 SEARCH

Context + Authority

Prostho- dontist Cosmetic Dentist

On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Description

Authority isdetermined by links

7 Links = Top 15% of all web pagesSource: SEOMoz.org

FACT Blogs attract 97% more links.#OptimizeWS

MostLinked-To Words

Where is Search Going? Where is search going?

Link SocialContext + Authority + Proof

FACT The is replacing the link.#OptimizeWS

Tips for Search1 Use keywords your buyers use 2 Focus on great content more than technical tweaks3 Train all content creators on SEO basics 4 Help Me Help You

3 SOCIAL

% of Companies AcquiringCustomers via Social Channels 57% 48% 57% 42%

Content Makes You Interesting

Image credit: netzkobold

RemarkableGood content gets shared MORE!

Tips for Social1 Build reach using all your assets 2 Content is what makes you interesting in social media3 Make it easy for users to share your content 4 Push the limits to get remarkable content

4 MOBILE

86% of C-levelexecs have a smartphone The majority say it is their primary communication tool

Is your website mobile optimized?

Is your email mobile optimized?

Tips for Mobile1 Avoid images, tables, columns 2 Formatted text is your friend3 Use text (not images) for links 4 Test yours at Website.Grader.com and Email.Grader.com

Summary Social Content Mobile Search

THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com

http://www.hubspot.com	780
http://newsaleseconomy.com	708
http://feeds2.feedburner.com	339
http://feeds.feedburner.com	125
http://paper.li	79
http://offers.hubspot.com	22
http://alsagora.blogspot.com	18
http://us-w1.rockmelt.com	6
http://www.paperblog.fr	4
http://core.traackr.com	1
http://marketerforsale.com	1
http://ns2013.hubspot.com	1
http://a0.twimg.com	1

Website Optimization Tips for Maximum Lead Flow #DF11

by HubSpot All-in-one Marketing Software on Sep 07, 2011

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Website Optimization Tips for Maximum Lead Flow #DF11 Presentation Transcript