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Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
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Website Optimization Tips for Maximum Lead Flow #DF11

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Download a free copy of this presentation at hubspot.com/hubspot-at-dreamforce

Download a free copy of this presentation at hubspot.com/hubspot-at-dreamforce

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  1. WebsiteOptimizationTipsMike VolpeCMO @ HubSpot#OptimizeWS
  2. I’m Mike Volpe.Nice to meet you. Top 10@mvolpe 700,000 Blog#OptimizeWS Inbound Leads 120,000 Twitter Followers 5,000 Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot
  3. IT’S TIMETO RETHINKMARKETING
  4.   Inbound marketing is a fundamental shift in how we relate to potential customers
  5.  STOP PUSHING advertising messagesin the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY ‘DO NOT CALL’
  6. START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.
  7. STOP FORCING leads throughyour decision process.
  8. Readiness to buy…START RESPONDING to how they make decisions.
  9. PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENTINTERRUPTINVENTORY 9
  10.   Make marketing people love
  11. Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing$ Lead Nurturing $ Sales Support 11
  12. 1 Content2 Search Lessons from 3,706,3423 Social companies4 Mobile
  13. 1 CONTENT
  14. Publish vs. Advertise People ignore ads. 0.2% Click Through Rate Be the content, not the ads around the content.
  15. Publish EverythingBlogPodcastVideosPhotosPresentationseBooksNews Releases
  16. 55% more website visitorsfor companies that blog.
  17. Tips for Content Talk about the industry Use lots of NOT DIFFERENT YOURSELF MEDIA
  18. 2 SEARCH
  19. Context + Authority
  20. Prostho- dontist Cosmetic Dentist
  21. On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Description
  22. Authority isdetermined by links
  23. 7 Links = Top 15% of all web pagesSource: SEOMoz.org
  24. FACT Blogs attract 97% more links.#OptimizeWS
  25. MostLinked-To Words
  26. Where is Search Going? Where is search going?
  27. Link SocialContext + Authority + Proof
  28. FACT The is replacing the link.#OptimizeWS
  29. Tips for Search1 Use keywords your buyers use 2 Focus on great content more than technical tweaks3 Train all content creators on SEO basics 4 Help Me Help You
  30. 3 SOCIAL
  31. % of Companies AcquiringCustomers via Social Channels 57% 48% 57% 42%
  32. Content Makes You Interesting
  33. Image credit: netzkobold
  34. RemarkableGood content gets shared MORE!
  35. Tips for Social1 Build reach using all your assets 2 Content is what makes you interesting in social media3 Make it easy for users to share your content 4 Push the limits to get remarkable content
  36. 4 MOBILE
  37. 86% of C-levelexecs have a smartphone The majority say it is their primary communication tool
  38. Is your website mobile optimized?
  39. Is your email mobile optimized?
  40. Is your email mobile optimized?
  41. Tips for Mobile1 Avoid images, tables, columns 2 Formatted text is your friend3 Use text (not images) for links 4 Test yours at Website.Grader.com and Email.Grader.com
  42. Summary Social Content Mobile Search
  43. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com

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