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Webinar.2010 Planning Using Hub Spot

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Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get …

Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Check out the slides for this 45 minute webinar to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan. Want to hear the archived webinar? Check it out here: http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login

Published in: Business, News & Politics

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  • 1. Plan a Killer 2010 Marketing Mix Using HubSpot Kirsten Knipp, Product Evangelism Ellie Mirman, Inbound Marketer
  • 2. Agenda • 2009 | What a Year! • 2010 | Are you ready? • Why is marketing plan important? • Anatomy of Marketing Planning • 3 Tips for Your 2010 Marketing Plan • HubSpot in Action: Building a 2010 Plan • 2009 in Review Using HubSpot • How to Set up Tests for 2010 • Key Takeaways • 2010 Crystal Ball • Q&A
  • 3. 2009 … What a Year! More Social Media More Content & Search Sales Cycles Longer Marketing Budgets Cut More ROI Scrutiny Do More & Do It Smarter with Less
  • 4. Do you need a marketing plan?
  • 5. Budgeting Tug of War | NOT Fun
  • 6. ROI is the Key to Budget Approval
  • 7. Anatomy of a Marketing Plan
  • 8. Anatomy of a Marketing Plan … • Market Review • Competitive Review • Product and Business Review • Goals & Objectives • Strategies • Action Plan & Implementation • Evaluation Source: http://money.howstuffworks.com/marketing-plan4.htm
  • 9. Tip 1: Don’t overthink it … • What did you achieve in 2009? • Revenue? • Leads? Qualified Leads? • Other? • What worked & what didn’t? • What are your 2010 business goals? • Revenue? • Leads? Qualified Leads? • Other? • Do more of what worked & test a few new ideas
  • 10. Tip 2: Embrace Testing & New Media
  • 11. Tip 3: Copy What Works "A key to staying profitable in these tight economic times is knowing what's working for your competition," said Susanne Sicilian, VP of events at MarketingProfs.
  • 12. HubSpot in Action: Building a 2010 Plan
  • 13. HubSpot In Action: Marketing Analytics • The CEO View • Demo: Lead Source Drill Downs • Blog Leads & Results • Social Media Analysis • Landing Page Analysis & Testing • Competitive Results
  • 14. HubSpot in Action: How was 2009? Exact figures have been obscured to protect confidential information.
  • 15. HubSpot in Action: Landing Page Lessons?
  • 16. HubSpot in Action: Testing Small Bets?
  • 17. HubSpot in Action: Blog Results?
  • 18. HubSpot in Action: Social Media Results?
  • 19. HubSpot in Action: What about competitors?
  • 20. Takeaways & 2010 Predictions
  • 21. Planning with HubSpot Key Takeaways  Review Macro 2009 to Goal Set for 2010  Determine what worked in 2009  Measure traffic, leads & conversion You CAN measure Social Media  Invest more in what worked  Test new tactics: campaigns, calls to action, landing pages & more  Keep an eye on the competition  EXECUTE, MEASURE, REFINE …
  • 22. 2010 … Crystal Ball … Marketing Budgets Flat Social & Email Marketing Spends Up Lead Nurturing Adoption Triples Traditional Businesses Embrace Social & Online Do More & Do It Smarter
  • 23. Questions & Additional Resources
  • 24. Thank You!!!