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Video + Online Marketing Strategy
 

Video + Online Marketing Strategy

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A short presentation of the benefits of integrating video into your inbound marketing strategy.

A short presentation of the benefits of integrating video into your inbound marketing strategy.

Created by Rebecca Corliss (@repcor) for the DMAW's Social Media Day on November 5.

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    Video + Online Marketing Strategy Video + Online Marketing Strategy Presentation Transcript

    • Video + Online Marketing Strategy
      • DMAW Social Media Day: November 5, 2009
      These slides are up at www.rebeccacorliss.com
    • Nice to Meet You
      • Rebecca Corliss
      • Twitter: @repcor
      • Inbound Marketing Manager
      • @HubSpot
      • I live in Boston
      • I sing in an a cappella group
      • I like to wear bright colors
      @biz, Co-founder of Twitter & @repcor
    • Budget vs. Brains
    • Creativity
    • Video + Inbound Marketing
    • Creates Buzz and Adds Value
    • Drives Traffic
    • Helps Teach New Thinking
    • Builds Inbound Links ( Link Bait )
    • How Can I Make Remarkable Video?
      • Tip #1:
      • Who are your diamonds in the rough?
      • Tip #2:
      • Take risks . Really.
    • My Personal Case Study
      • You Oughta Know
      • Inbound Marketing
      • Launch YouTube Video
      Blog Post: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx
    • Goals of the Video
      • Teach inbound marketing
      • Build more links into website
      • Drive traffic to HubSpot.com
      • Increase organic search traffic for the term "inbound marketing”
    • How Did It Go ?
    • Results I
      • 40,000 views in seven days
      • (40,000 inbound marketing lessons)
      • “ Inbound marketing” search traffic increased by 100%
      • (More opportunities to be found for a term we already rank for)
    • Results II
      • 8 thousand blog post views
      • (New visitors are new potential customers)
      • Over 50 different blogs wrote about the video
      • (Inbound links help overall search rankings)
    • Unexpected Results
      • The video built company morale and
      • helped sales reps sell .
    • Total Costs Time
    • Questions?
      • Rebecca Corliss
      • Twitter: @repcor
      • Blog: www.rebeccacorliss.com
      • HubSpot
      • Website: www.HubSpot.com
      • Blog : http://blog.hubspot.com