Video + Online Marketing Strategy DMAW Social Media Day: November 5, 2009 These slides are up at www.rebeccacorliss.com

DMAW Social Media Day: November 5, 2009

Nice to Meet You Rebecca Corliss Twitter: @repcor Inbound Marketing Manager @HubSpot I live in Boston I sing in an a cappella group I like to wear bright colors @biz, Co-founder of Twitter & @repcor

Rebecca Corliss

Twitter: @repcor

Inbound Marketing Manager

@HubSpot

I live in Boston

I sing in an a cappella group

I like to wear bright colors

Budget vs. Brains

Creativity

Video + Inbound Marketing

Creates Buzz and Adds Value

Drives Traffic

Helps Teach New Thinking

Builds Inbound Links ( Link Bait )

How Can I Make Remarkable Video? Tip #1: Who are your diamonds in the rough? Tip #2: Take risks . Really.

Tip #1:

Who are your diamonds in the rough?

Tip #2:

Take risks . Really.

My Personal Case Study You Oughta Know Inbound Marketing Launch YouTube Video Blog Post: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx

You Oughta Know

Inbound Marketing

Launch YouTube Video

Goals of the Video Teach inbound marketing Build more links into website Drive traffic to HubSpot.com Increase organic search traffic for the term "inbound marketing”

Teach inbound marketing

Build more links into website

Drive traffic to HubSpot.com

Increase organic search traffic for the term "inbound marketing”

How Did It Go ?

Results I 40,000 views in seven days (40,000 inbound marketing lessons) “ Inbound marketing” search traffic increased by 100% (More opportunities to be found for a term we already rank for)

40,000 views in seven days

(40,000 inbound marketing lessons)

“ Inbound marketing” search traffic increased by 100%

(More opportunities to be found for a term we already rank for)

Results II 8 thousand blog post views (New visitors are new potential customers) Over 50 different blogs wrote about the video (Inbound links help overall search rankings)

8 thousand blog post views

(New visitors are new potential customers)

Over 50 different blogs wrote about the video

(Inbound links help overall search rankings)

Unexpected Results The video built company morale and helped sales reps sell .

The video built company morale and

helped sales reps sell .

Total Costs Time

Questions? Rebecca Corliss Twitter: @repcor Blog: www.rebeccacorliss.com HubSpot Website: www.HubSpot.com Blog : http://blog.hubspot.com

Rebecca Corliss

Twitter: @repcor

Blog: www.rebeccacorliss.com

HubSpot

Website: www.HubSpot.com

Blog : http://blog.hubspot.com