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Video + Online Marketing Strategy

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A short presentation of the benefits of integrating video into your inbound marketing strategy. …

A short presentation of the benefits of integrating video into your inbound marketing strategy.

Created by Rebecca Corliss (@repcor) for the DMAW's Social Media Day on November 5.

Published in: Business, Technology
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Transcript

  • 1. Video + Online Marketing Strategy
    • DMAW Social Media Day: November 5, 2009
    These slides are up at www.rebeccacorliss.com
  • 2. Nice to Meet You
    • Rebecca Corliss
    • Twitter: @repcor
    • Inbound Marketing Manager
    • @HubSpot
    • I live in Boston
    • I sing in an a cappella group
    • I like to wear bright colors
    @biz, Co-founder of Twitter & @repcor
  • 3. Budget vs. Brains
  • 4. Creativity
  • 5. Video + Inbound Marketing
  • 6. Creates Buzz and Adds Value
  • 7. Drives Traffic
  • 8. Helps Teach New Thinking
  • 9. Builds Inbound Links ( Link Bait )
  • 10. How Can I Make Remarkable Video?
    • Tip #1:
    • Who are your diamonds in the rough?
    • Tip #2:
    • Take risks . Really.
  • 11. My Personal Case Study
    • You Oughta Know
    • Inbound Marketing
    • Launch YouTube Video
    Blog Post: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx
  • 12. Goals of the Video
    • Teach inbound marketing
    • Build more links into website
    • Drive traffic to HubSpot.com
    • Increase organic search traffic for the term "inbound marketing”
  • 13. How Did It Go ?
  • 14. Results I
    • 40,000 views in seven days
    • (40,000 inbound marketing lessons)
    • “ Inbound marketing” search traffic increased by 100%
    • (More opportunities to be found for a term we already rank for)
  • 15. Results II
    • 8 thousand blog post views
    • (New visitors are new potential customers)
    • Over 50 different blogs wrote about the video
    • (Inbound links help overall search rankings)
  • 16. Unexpected Results
    • The video built company morale and
    • helped sales reps sell .
  • 17. Total Costs Time
  • 18. Questions?
    • Rebecca Corliss
    • Twitter: @repcor
    • Blog: www.rebeccacorliss.com
    • HubSpot
    • Website: www.HubSpot.com
    • Blog : http://blog.hubspot.com

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