Video + Online Marketing Strategy

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A short presentation of the benefits of integrating video into your inbound marketing strategy.

Created by Rebecca Corliss (@repcor) for the DMAW's Social Media Day on November 5.

Published in: Business, Technology
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Video + Online Marketing Strategy

  1. 1. Video + Online Marketing Strategy <ul><li>DMAW Social Media Day: November 5, 2009 </li></ul>These slides are up at www.rebeccacorliss.com
  2. 2. Nice to Meet You <ul><li>Rebecca Corliss </li></ul><ul><li>Twitter: @repcor </li></ul><ul><li>Inbound Marketing Manager </li></ul><ul><li>@HubSpot </li></ul><ul><li>I live in Boston </li></ul><ul><li>I sing in an a cappella group </li></ul><ul><li>I like to wear bright colors </li></ul>@biz, Co-founder of Twitter & @repcor
  3. 3. Budget vs. Brains
  4. 4. Creativity
  5. 5. Video + Inbound Marketing
  6. 6. Creates Buzz and Adds Value
  7. 7. Drives Traffic
  8. 8. Helps Teach New Thinking
  9. 9. Builds Inbound Links ( Link Bait )
  10. 10. How Can I Make Remarkable Video? <ul><li>Tip #1: </li></ul><ul><li>Who are your diamonds in the rough? </li></ul><ul><li>Tip #2: </li></ul><ul><li>Take risks . Really. </li></ul>
  11. 11. My Personal Case Study <ul><li>You Oughta Know </li></ul><ul><li>Inbound Marketing </li></ul><ul><li>Launch YouTube Video </li></ul>Blog Post: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx
  12. 12. Goals of the Video <ul><li>Teach inbound marketing </li></ul><ul><li>Build more links into website </li></ul><ul><li>Drive traffic to HubSpot.com </li></ul><ul><li>Increase organic search traffic for the term &quot;inbound marketing” </li></ul>
  13. 13. How Did It Go ?
  14. 14. Results I <ul><li>40,000 views in seven days </li></ul><ul><li>(40,000 inbound marketing lessons) </li></ul><ul><li>“ Inbound marketing” search traffic increased by 100% </li></ul><ul><li>(More opportunities to be found for a term we already rank for) </li></ul>
  15. 15. Results II <ul><li>8 thousand blog post views </li></ul><ul><li>(New visitors are new potential customers) </li></ul><ul><li>Over 50 different blogs wrote about the video </li></ul><ul><li>(Inbound links help overall search rankings) </li></ul>
  16. 16. Unexpected Results <ul><li>The video built company morale and </li></ul><ul><li>helped sales reps sell . </li></ul>
  17. 17. Total Costs Time
  18. 18. Questions? <ul><li>Rebecca Corliss </li></ul><ul><li>Twitter: @repcor </li></ul><ul><li>Blog: www.rebeccacorliss.com </li></ul><ul><li>HubSpot </li></ul><ul><li>Website: www.HubSpot.com </li></ul><ul><li>Blog : http://blog.hubspot.com </li></ul>
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