Video & Inbound Marketing, Three HubSpot Case Studies

Video & Inbound Marketing These slides are up at www.rebeccacorliss.com
Three HubSpot Case Studies

Nice to Meet You
Rebecca Corliss
Inbound Marketing Manager
HubSpot
Twitter: @repcor

What’s HubSpot ?
Founded in July 2006; grew out of research at MIT
Sells inbound marketing software
2,300+ customers; 130+ employees

Traditional Marketing = Outbound

Inbound Marketing

What Is Inbound Marketing? Leads Website Visitors Customers

Video  Budget vs. Brains

Agenda
Case Study 1: Viral Video
Case Study 2: Webinar
Case Study 3: Video Podcast

Case Study 1: “Viral” Video
“ You Oughta Know
Inbound Marketing”

Goals of the Video
1. Teach inbound marketing
2. Build links into HubSpot.com
3. Drive traffic to HubSpot.com
4. Increase organic search traffic
"inbound marketing”

View Video Launch Video

Tools
Create
GarageBand
JVC Camera*
iMovie*
Promote
YouTube
Blog
Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)

Results I
40,000 views in seven days
“ Inbound marketing” search traffic
increased by 100%

Results II
8 thousand blog post views
Over 50 different blogs wrote about
the video

Unexpected Results
The video built company morale and
helped sales reps sell .

Case Study 2: Webinar
“ How to Monitor Your Social Media Presence in 10 Minutes a Day”

Webinar Process

Tools I
Create
PPT
HubSpot
Vcall*
Headset & Phone
Camtasia
Microphone
Brightcove (Formally Blip.tv)
Media API & iTunes

Tools II
Promote
Organic Email/Prospect Lists
Share Links
Inbound Marketers LinkedIn Group
@HubSpot (and personal Twitter accounts)
HubSpot Fan Page
Blog CTAs
HubSpot Homepage

Lead Generation

Lead Results
Webinar Registrants: 10,000+
Recording Registrants: 450 (in 9 days)
Live Attendees : 3,500
Recorded Viewers : 1,650
Leads: 10,450+

Case Study 3: HubSpot TV Live every Friday at 4:00pm at www.hubspot.tv

Tools
Create
Canon GL2
Lavalier Mics
LiveStream.com
iMovie
Blip.tv & iTunes
Blog
Twitter

Results
Live Viewers: 60 – 100 / episode
iTunes Viewers: 1,500 – 2,000 / episode
Drives …
Blog Visitors
Blog Subscribers

Other Results
Builds company culture and tradition
Increases exposure within tech and
marketing community
Helps build relationships

Final Thoughts: I Love Video

Thanks! Questions?
Rebecca Corliss
Twitter: @repcor
Blog: www.rebeccacorliss.com
HubSpot
Website: www.HubSpot.com
Blog : http://blog.hubspot.com

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Video & Inbound Marketing, Three HubSpot Case Studies

by HubSpot All-in-one Marketing Software on Mar 22, 2010

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Video & Inbound Marketing, Three HubSpot Case Studies — Presentation Transcript