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Video & Inbound Marketing, Three HubSpot Case Studies

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This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss. …

This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss.

It covers three HubSpot case studies: a viral music video, social media webinar, and HubSpot TV live video podcast.

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  • Video is one of those cool media where what makes it incredible or horrible is based on money…
  • Video is one of those cool media where what makes it incredible or horrible is based on money…

Transcript

  • 1. Video & Inbound Marketing These slides are up at www.rebeccacorliss.com
    • Three HubSpot Case Studies
  • 2. Nice to Meet You
    • Rebecca Corliss
    • Inbound Marketing Manager
    • HubSpot
    • Twitter: @repcor
  • 3. What’s HubSpot ?
    • Founded in July 2006; grew out of research at MIT
    • Sells inbound marketing software
    • 2,300+ customers; 130+ employees
  • 4. Traditional Marketing = Outbound
  • 5. Inbound Marketing
  • 6. What Is Inbound Marketing? Leads Website Visitors Customers
  • 7. Video  Budget vs. Brains
  • 8. Agenda
    • Case Study 1: Viral Video
    • Case Study 2: Webinar
    • Case Study 3: Video Podcast
  • 9. Case Study 1: “Viral” Video
    • “ You Oughta Know
    • Inbound Marketing”
  • 10. Goals of the Video
    • 1. Teach inbound marketing
    • 2. Build links into HubSpot.com
    • 3. Drive traffic to HubSpot.com
    • 4. Increase organic search traffic
    • "inbound marketing”
  • 11. View Video Launch Video
  • 12. Tools
    • Create
    • GarageBand
    • JVC Camera*
    • iMovie*
    • Promote
    • YouTube
    • Blog
    • Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)
  • 13. Results I
    • 40,000 views in seven days
    • “ Inbound marketing” search traffic
    • increased by 100%
  • 14. Results II
    • 8 thousand blog post views
    • Over 50 different blogs wrote about
    • the video
  • 15. Unexpected Results
    • The video built company morale and
    • helped sales reps sell .
  • 16. Case Study 2: Webinar
    • “ How to Monitor Your Social Media Presence in 10 Minutes a Day”
  • 17. Webinar Process
  • 18. Tools I
    • Create
    • PPT
    • HubSpot
    • Vcall*
    • Headset & Phone
    • Camtasia
    • Microphone
    • Brightcove (Formally Blip.tv)
    • Media API & iTunes
  • 19. Tools II
    • Promote
    • Organic Email/Prospect Lists
    • Share Links
    • Inbound Marketers LinkedIn Group
    • @HubSpot (and personal Twitter accounts)
    • HubSpot Fan Page
    • Blog CTAs
    • HubSpot Homepage
  • 20. Lead Generation
  • 21. Lead Results
    • Webinar Registrants: 10,000+
    • Recording Registrants: 450 (in 9 days)
    • Live Attendees : 3,500
    • Recorded Viewers : 1,650
    • Leads: 10,450+
  • 22. Case Study 3: HubSpot TV Live every Friday at 4:00pm at www.hubspot.tv
  • 23. Tools
    • Create
    • Canon GL2
    • Lavalier Mics
    • LiveStream.com
    • iMovie
    • Blip.tv & iTunes
    • Blog
    • Twitter
  • 24. Results
    • Live Viewers: 60 – 100 / episode
    • iTunes Viewers: 1,500 – 2,000 / episode
    • Drives …
    • Blog Visitors
    • Blog Subscribers
  • 25. Other Results
    • Builds company culture and tradition
    • Increases exposure within tech and
    • marketing community
    • Helps build relationships
  • 26. Final Thoughts: I Love Video
  • 27. Thanks! Questions?
    • Rebecca Corliss
    • Twitter: @repcor
    • Blog: www.rebeccacorliss.com
    • HubSpot
    • Website: www.HubSpot.com
    • Blog : http://blog.hubspot.com