Video & Inbound Marketing, Three HubSpot Case Studies

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Video & Inbound Marketing, Three HubSpot Case Studies

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This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss. ...

This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss.

It covers three HubSpot case studies: a viral music video, social media webinar, and HubSpot TV live video podcast.

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  • Video is one of those cool media where what makes it incredible or horrible is based on money…
  • Video is one of those cool media where what makes it incredible or horrible is based on money…

Transcript

  • 1. Video & Inbound Marketing These slides are up at www.rebeccacorliss.com
    • Three HubSpot Case Studies
  • 2. Nice to Meet You
    • Rebecca Corliss
    • Inbound Marketing Manager
    • HubSpot
    • Twitter: @repcor
  • 3. What’s HubSpot ?
    • Founded in July 2006; grew out of research at MIT
    • Sells inbound marketing software
    • 2,300+ customers; 130+ employees
  • 4. Traditional Marketing = Outbound
  • 5. Inbound Marketing
  • 6. What Is Inbound Marketing? Leads Website Visitors Customers
  • 7. Video  Budget vs. Brains
  • 8. Agenda
    • Case Study 1: Viral Video
    • Case Study 2: Webinar
    • Case Study 3: Video Podcast
  • 9. Case Study 1: “Viral” Video
    • “ You Oughta Know
    • Inbound Marketing”
  • 10. Goals of the Video
    • 1. Teach inbound marketing
    • 2. Build links into HubSpot.com
    • 3. Drive traffic to HubSpot.com
    • 4. Increase organic search traffic
    • "inbound marketing”
  • 11. View Video Launch Video
  • 12. Tools
    • Create
    • GarageBand
    • JVC Camera*
    • iMovie*
    • Promote
    • YouTube
    • Blog
    • Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)
  • 13. Results I
    • 40,000 views in seven days
    • “ Inbound marketing” search traffic
    • increased by 100%
  • 14. Results II
    • 8 thousand blog post views
    • Over 50 different blogs wrote about
    • the video
  • 15. Unexpected Results
    • The video built company morale and
    • helped sales reps sell .
  • 16. Case Study 2: Webinar
    • “ How to Monitor Your Social Media Presence in 10 Minutes a Day”
  • 17. Webinar Process
  • 18. Tools I
    • Create
    • PPT
    • HubSpot
    • Vcall*
    • Headset & Phone
    • Camtasia
    • Microphone
    • Brightcove (Formally Blip.tv)
    • Media API & iTunes
  • 19. Tools II
    • Promote
    • Organic Email/Prospect Lists
    • Share Links
    • Inbound Marketers LinkedIn Group
    • @HubSpot (and personal Twitter accounts)
    • HubSpot Fan Page
    • Blog CTAs
    • HubSpot Homepage
  • 20. Lead Generation
  • 21. Lead Results
    • Webinar Registrants: 10,000+
    • Recording Registrants: 450 (in 9 days)
    • Live Attendees : 3,500
    • Recorded Viewers : 1,650
    • Leads: 10,450+
  • 22. Case Study 3: HubSpot TV Live every Friday at 4:00pm at www.hubspot.tv
  • 23. Tools
    • Create
    • Canon GL2
    • Lavalier Mics
    • LiveStream.com
    • iMovie
    • Blip.tv & iTunes
    • Blog
    • Twitter
  • 24. Results
    • Live Viewers: 60 – 100 / episode
    • iTunes Viewers: 1,500 – 2,000 / episode
    • Drives …
    • Blog Visitors
    • Blog Subscribers
  • 25. Other Results
    • Builds company culture and tradition
    • Increases exposure within tech and
    • marketing community
    • Helps build relationships
  • 26. Final Thoughts: I Love Video
  • 27. Thanks! Questions?
    • Rebecca Corliss
    • Twitter: @repcor
    • Blog: www.rebeccacorliss.com
    • HubSpot
    • Website: www.HubSpot.com
    • Blog : http://blog.hubspot.com