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Video & Inbound Marketing, Three HubSpot Case Studies

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This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss. …

This presentation was originally given at the Brightcove Breakfast on March 23, 2010 by Rebecca Corliss.

It covers three HubSpot case studies: a viral music video, social media webinar, and HubSpot TV live video podcast.

Published in: Business

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  • Video is one of those cool media where what makes it incredible or horrible is based on money…
  • Video is one of those cool media where what makes it incredible or horrible is based on money…
  • Transcript

    • 1. Video & Inbound Marketing These slides are up at www.rebeccacorliss.com
      • Three HubSpot Case Studies
    • 2. Nice to Meet You
      • Rebecca Corliss
      • Inbound Marketing Manager
      • HubSpot
      • Twitter: @repcor
    • 3. What’s HubSpot ?
      • Founded in July 2006; grew out of research at MIT
      • Sells inbound marketing software
      • 2,300+ customers; 130+ employees
    • 4. Traditional Marketing = Outbound
    • 5. Inbound Marketing
    • 6. What Is Inbound Marketing? Leads Website Visitors Customers
    • 7. Video  Budget vs. Brains
    • 8. Agenda
      • Case Study 1: Viral Video
      • Case Study 2: Webinar
      • Case Study 3: Video Podcast
    • 9. Case Study 1: “Viral” Video
      • “ You Oughta Know
      • Inbound Marketing”
    • 10. Goals of the Video
      • 1. Teach inbound marketing
      • 2. Build links into HubSpot.com
      • 3. Drive traffic to HubSpot.com
      • 4. Increase organic search traffic
      • "inbound marketing”
    • 11. View Video Launch Video
    • 12. Tools
      • Create
      • GarageBand
      • JVC Camera*
      • iMovie*
      • Promote
      • YouTube
      • Blog
      • Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)
    • 13. Results I
      • 40,000 views in seven days
      • “ Inbound marketing” search traffic
      • increased by 100%
    • 14. Results II
      • 8 thousand blog post views
      • Over 50 different blogs wrote about
      • the video
    • 15. Unexpected Results
      • The video built company morale and
      • helped sales reps sell .
    • 16. Case Study 2: Webinar
      • “ How to Monitor Your Social Media Presence in 10 Minutes a Day”
    • 17. Webinar Process
    • 18. Tools I
      • Create
      • PPT
      • HubSpot
      • Vcall*
      • Headset & Phone
      • Camtasia
      • Microphone
      • Brightcove (Formally Blip.tv)
      • Media API & iTunes
    • 19. Tools II
      • Promote
      • Organic Email/Prospect Lists
      • Share Links
      • Inbound Marketers LinkedIn Group
      • @HubSpot (and personal Twitter accounts)
      • HubSpot Fan Page
      • Blog CTAs
      • HubSpot Homepage
    • 20. Lead Generation
    • 21. Lead Results
      • Webinar Registrants: 10,000+
      • Recording Registrants: 450 (in 9 days)
      • Live Attendees : 3,500
      • Recorded Viewers : 1,650
      • Leads: 10,450+
    • 22. Case Study 3: HubSpot TV Live every Friday at 4:00pm at www.hubspot.tv
    • 23. Tools
      • Create
      • Canon GL2
      • Lavalier Mics
      • LiveStream.com
      • iMovie
      • Blip.tv & iTunes
      • Blog
      • Twitter
    • 24. Results
      • Live Viewers: 60 – 100 / episode
      • iTunes Viewers: 1,500 – 2,000 / episode
      • Drives …
      • Blog Visitors
      • Blog Subscribers
    • 25. Other Results
      • Builds company culture and tradition
      • Increases exposure within tech and
      • marketing community
      • Helps build relationships
    • 26. Final Thoughts: I Love Video
    • 27. Thanks! Questions?
      • Rebecca Corliss
      • Twitter: @repcor
      • Blog: www.rebeccacorliss.com
      • HubSpot
      • Website: www.HubSpot.com
      • Blog : http://blog.hubspot.com