Video Blogging Presentation Yes Media Works

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Video Blogging by Catie Foertsch - IYes Media Works Internet Marketing Workshop May2009 HubSpot Worcester

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  • I recently attended the Internet Marketing workshop and listened to the above presentation on video blogging. As a part of an inbound marketing strategy video blogging does provide major advantages to website owners. Catie Foertsch presented a balanced and well organized presentation with several key take home points easily implemented by novices and experts alike.
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Video Blogging Presentation Yes Media Works

  1. 1. How to create a high- high- performance video blog that will BUILD YOUR BUSINESS www.YesMediaWorks.com
  2. 2. What is a video blog? • Why should you video blog? • What should be in your video blog? • How do you make a video blog? • Learn by doing •
  3. 3. Video you shoot – featuring • yourself OR featuring someone else Video someone else shoots •
  4. 4. Forges direct connections with • current & potential customers Establishes authenticity • Positions you as a Thought Leader • Positions you as a speaker •
  5. 5. The most important element in your video blog is: (What’s In It For Me)
  6. 6. Prepare for your shoot • Shoot your video • Upload to your computer • Edit • Upload to a hosting site • Embed in your blog •
  7. 7. Answer a question • Make a list • Tell a true story (with disguises) •
  8. 8. Beware “Raccoon Eyes” – don’t place yourself underneath an overhead light.
  9. 9. Don’t shoot in front of a window, or your face will be a dark blob.
  10. 10. Don’t use a window as your only source of light.
  11. 11. Don’t scare people with your giant head.
  12. 12. Don’t leave too much head room (you appear small and tentative)
  13. 13. Don’t wear white. And don’t wear clothing that’s lighter than your skin tone.
  14. 14. Your face should be the brightest object in the frame.
  15. 15. Don’t make yourself insignificant by being too small in the frame.
  16. 16. Think about what your background says about you and your business
  17. 17. Plenty of light, framed correctly, wearing good color, good background.
  18. 18. Ditto.
  19. 19. Professionally dressed, good framing, good light, face is brightest object in the frame.
  20. 20. A kick-ass business video blog looks great kick- • and has great content (loads of WIIFM) A kick-ass business video blog will: kick- • • Build your business • Establish you as a thought leader • Create & grow direct connections with current & potential customers www.YesMediaWorks.com

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