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Video Blogging Presentation Yes Media Works

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Video Blogging by Catie Foertsch - IYes Media Works Internet Marketing Workshop May2009 HubSpot Worcester

Video Blogging by Catie Foertsch - IYes Media Works Internet Marketing Workshop May2009 HubSpot Worcester

Published in Technology , Business
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  • I recently attended the Internet Marketing workshop and listened to the above presentation on video blogging. As a part of an inbound marketing strategy video blogging does provide major advantages to website owners. Catie Foertsch presented a balanced and well organized presentation with several key take home points easily implemented by novices and experts alike.
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Transcript

  • 1. How to create a high- high- performance video blog that will BUILD YOUR BUSINESS www.YesMediaWorks.com
  • 2. What is a video blog? • Why should you video blog? • What should be in your video blog? • How do you make a video blog? • Learn by doing •
  • 3. Video you shoot – featuring • yourself OR featuring someone else Video someone else shoots •
  • 4. Forges direct connections with • current & potential customers Establishes authenticity • Positions you as a Thought Leader • Positions you as a speaker •
  • 5. The most important element in your video blog is: (What’s In It For Me)
  • 6. Prepare for your shoot • Shoot your video • Upload to your computer • Edit • Upload to a hosting site • Embed in your blog •
  • 7. Answer a question • Make a list • Tell a true story (with disguises) •
  • 8. Beware “Raccoon Eyes” – don’t place yourself underneath an overhead light.
  • 9. Don’t shoot in front of a window, or your face will be a dark blob.
  • 10. Don’t use a window as your only source of light.
  • 11. Don’t scare people with your giant head.
  • 12. Don’t leave too much head room (you appear small and tentative)
  • 13. Don’t wear white. And don’t wear clothing that’s lighter than your skin tone.
  • 14. Your face should be the brightest object in the frame.
  • 15. Don’t make yourself insignificant by being too small in the frame.
  • 16. Think about what your background says about you and your business
  • 17. Plenty of light, framed correctly, wearing good color, good background.
  • 18. Ditto.
  • 19. Professionally dressed, good framing, good light, face is brightest object in the frame.
  • 20. A kick-ass business video blog looks great kick- • and has great content (loads of WIIFM) A kick-ass business video blog will: kick- • • Build your business • Establish you as a thought leader • Create & grow direct connections with current & potential customers www.YesMediaWorks.com