Video Podcasting for B2B MarketingPodcamp Boston – August 2009 – #PCB4Mike VolpeVP Marketing @HubSpotTwitter: @mvolpeKaren RubinProduct Owner @HubSpotTwitter: @karenrubin

Video Content Trade-Off InformativeInterviewsWebinarsDemos EntertainingMusic videosSpoof / comedyDrama

Music videos

Spoof / comedy

Drama

Video Content Tips Short is sweet Focus on first 10 seconds Live videos require no editing Camera shy? Try screen recording Be yourself, outline not script Iterate

Short is Sweethttp://www.youtube.com/watch?v=Q3yCB7AvvAk

Focus on First 10 Secondshttp://www.youtube.com/watch?v=4-lGe5MnBlY

Attention Declines RapidlyShorter almost always betterCommand attention at startFast pace keeps attentionData fromEyeView Digital (www.EyeViewDigital.com)

Shorter almost always better

Command attention at start

Fast pace keeps attention

Data fromEyeView Digital (www.EyeViewDigital.com)

Live Video Requires No Editinghttp://www.youtube.com/watch?v=t74O5rACAP4

Camera Shy? Try Screen Recordinghttp://www.youtube.com/watch?v=0glUGk81Kyg

Be Yourselfhttp://www.youtube.com/watch?v=R6duq7Z3zO4

Iteratehttp://www.youtube.com/watch?v=CnNsy5W7FuY

Things to Avoid for Video Backlight or window backgrounds Expensive camera Tile floors or empty rooms (echo!) Expensive editing softwarehttp://www.youtube.com/watch?v=4R49OWIMvbY

Promote Everywhere

TwitterTweet about it (a couple times is OK)Use a URL shortener to trackAdd a “Tweet This” button next to itAsk your company to Tweet it

FacebookPost the YouTube link in your statusPost the video to your business page and/or groupEncourage your company to post it

LinkedInPost a YouTube link in your statusSend it to your LinkedIn groupEncourage your company to post it

StumbleUponSubmit the YouTube URL as videoPlay with StumbleUpon a little bit firsthttp://blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Make-You-a-StumbleUpon-Superstar.aspx

Blog Embed in your blogAdd text for SEORespond to commentsEncourage your company to blog it

Leverage Your Whole Company

YouTube Insights Where did my views come from?

YouTube Insights Who is watching my videos?

YouTube Insights What is engaging in my videos?

Blip.tv Stats

Visible Measures / Tube Mogul

Try a Call to Action at the Endhttp://www.youtube.com/watch?v=4-lGe5MnBlY

HubSpot: Traffic, Leads, CustomersVisitors from YouTube

HubSpot.tv -1 Year In53 episodes/9 studio locations70,000 viewsLive viewers – 80 online/30 in person90% of views are archived75% of archived views are iTunesDownloads per episode = ~1,50026

B2B Video Portfolio27LeadGeneration/SalesWebinarsHigh RiskMed RiskHow To VideosLow RiskInterviewsVideo Podcast“Viral” VideosCompany OverviewBrand Building

Thank You!www.HubSpot.com/free-trialwww.Grader.comwww.HubSpot.tvMike VolpeVP Marketing @HubSpotTwitter: @mvolpeKaren RubinProduct Owner @HubSpotTwitter: @karenrubin