How to Use HubSpot to Manage Inbound Client Campaigns
 

How to Use HubSpot to Manage Inbound Client Campaigns

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The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic ...

The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic and lead generation results?
Find out in this virtual workshop!

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How to Use HubSpot to Manage Inbound Client Campaigns How to Use HubSpot to Manage Inbound Client Campaigns Presentation Transcript

  • Virtual Workshop: How to Use HubSpotto Manage Inbound Client CampaignsPatrick SheaHead of Channel MarketingHubSpotAl BiedrzyckiSenior Inbound Marketing ConsultantHubSpot
  • Patrick Shea@mpatricksheaHead of Channel Marketing
  • Al Biedrzycki@albiedrzyckiSenior Inbound Marketing Consultant View slide
  • HOUSEKEEPING NOTESWebinar slides & video will be emailed12 Interact on Twitter: #InboundAgency#InboundAgency View slide
  • INBOUNDMARKETING.1
  • Inbound Marketing is afundamental shift in how werelate to potentialcustomers#InboundAgency
  • 200Millionsay “Do NotCall”WHY INBOUND?44%Recycle /Trash86%Skip Ads91%Unsubscribe#InboundAgency
  • • Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retainWHAT DOES THIS MEAN FOR US?
  • WHY AGENCIESNEED INBOUND.2
  • INBOUND AGENCIES...2 Can drive client retainers offred hot trends#InboundAgency1 Have built-in delivery model forscalable growth
  • INBOUND AGENCIES...1 Can efficiently manage allcritical elements of clientcampaigns to drive success#InboundAgencyCan measure ROI for all clientmarketing activities2
  • THE HABITS OF ASUCCESSFUL INBOUNDAGENCY.3
  • BENCHMARK CLIENT GOALSVisits?Leads?Customers?#InboundAgency
  • CREATE CONTENT#InboundAgency
  • COMMUNICATE INTELLIGENTLY#InboundAgency
  • ALIGN SALES & MARKETINGSales Notifications CRM Integration#InboundAgency
  • MEASURE & REPORT ROI#InboundAgency
  • LIVE WORKSHOP.4
  • NEXT STEPS &ACTION ITEMS.5
  • #InboundAgencyLet’s Talk:http://bit.ly/AgencyTalk
  • Why did you lose your last client?FINAL THOUGHT
  • QUESTIONS?Let’s Talk:http://bit.ly/AgencyTalk
  • THANK YOU.Let’s Talk:http://bit.ly/AgencyTalk