Virtual Workshop: How to Use HubSpotto Manage Inbound Client CampaignsPatrick SheaHead of Channel MarketingHubSpotAl Biedr...
Patrick Shea@mpatricksheaHead of Channel Marketing
Al Biedrzycki@albiedrzyckiSenior Inbound Marketing Consultant
HOUSEKEEPING NOTESWebinar slides & video will be emailed12 Interact on Twitter: #InboundAgency#InboundAgency
INBOUNDMARKETING.1
Inbound Marketing is afundamental shift in how werelate to potentialcustomers#InboundAgency
200Millionsay “Do NotCall”WHY INBOUND?44%Recycle /Trash86%Skip Ads91%Unsubscribe#InboundAgency
• Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retainWHAT DOES THIS MEAN FOR US?
WHY AGENCIESNEED INBOUND.2
INBOUND AGENCIES...2 Can drive client retainers offred hot trends#InboundAgency1 Have built-in delivery model forscalable ...
INBOUND AGENCIES...1 Can efficiently manage allcritical elements of clientcampaigns to drive success#InboundAgencyCan meas...
THE HABITS OF ASUCCESSFUL INBOUNDAGENCY.3
BENCHMARK CLIENT GOALSVisits?Leads?Customers?#InboundAgency
CREATE CONTENT#InboundAgency
COMMUNICATE INTELLIGENTLY#InboundAgency
ALIGN SALES & MARKETINGSales Notifications CRM Integration#InboundAgency
MEASURE & REPORT ROI#InboundAgency
LIVE WORKSHOP.4
NEXT STEPS &ACTION ITEMS.5
#InboundAgencyLet’s Talk:http://bit.ly/AgencyTalk
Why did you lose your last client?FINAL THOUGHT
QUESTIONS?Let’s Talk:http://bit.ly/AgencyTalk
THANK YOU.Let’s Talk:http://bit.ly/AgencyTalk
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How to Use HubSpot to Manage Inbound Client Campaigns

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The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic and lead generation results?
Find out in this virtual workshop!

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  • How to Use HubSpot to Manage Inbound Client Campaigns

    1. 1. Virtual Workshop: How to Use HubSpotto Manage Inbound Client CampaignsPatrick SheaHead of Channel MarketingHubSpotAl BiedrzyckiSenior Inbound Marketing ConsultantHubSpot
    2. 2. Patrick Shea@mpatricksheaHead of Channel Marketing
    3. 3. Al Biedrzycki@albiedrzyckiSenior Inbound Marketing Consultant
    4. 4. HOUSEKEEPING NOTESWebinar slides & video will be emailed12 Interact on Twitter: #InboundAgency#InboundAgency
    5. 5. INBOUNDMARKETING.1
    6. 6. Inbound Marketing is afundamental shift in how werelate to potentialcustomers#InboundAgency
    7. 7. 200Millionsay “Do NotCall”WHY INBOUND?44%Recycle /Trash86%Skip Ads91%Unsubscribe#InboundAgency
    8. 8. • Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retainWHAT DOES THIS MEAN FOR US?
    9. 9. WHY AGENCIESNEED INBOUND.2
    10. 10. INBOUND AGENCIES...2 Can drive client retainers offred hot trends#InboundAgency1 Have built-in delivery model forscalable growth
    11. 11. INBOUND AGENCIES...1 Can efficiently manage allcritical elements of clientcampaigns to drive success#InboundAgencyCan measure ROI for all clientmarketing activities2
    12. 12. THE HABITS OF ASUCCESSFUL INBOUNDAGENCY.3
    13. 13. BENCHMARK CLIENT GOALSVisits?Leads?Customers?#InboundAgency
    14. 14. CREATE CONTENT#InboundAgency
    15. 15. COMMUNICATE INTELLIGENTLY#InboundAgency
    16. 16. ALIGN SALES & MARKETINGSales Notifications CRM Integration#InboundAgency
    17. 17. MEASURE & REPORT ROI#InboundAgency
    18. 18. LIVE WORKSHOP.4
    19. 19. NEXT STEPS &ACTION ITEMS.5
    20. 20. #InboundAgencyLet’s Talk:http://bit.ly/AgencyTalk
    21. 21. Why did you lose your last client?FINAL THOUGHT
    22. 22. QUESTIONS?Let’s Talk:http://bit.ly/AgencyTalk
    23. 23. THANK YOU.Let’s Talk:http://bit.ly/AgencyTalk
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