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How to Use HubSpot to Manage Inbound Client Campaigns

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The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic …

The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic and lead generation results?
Find out in this virtual workshop!

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    • 1. Virtual Workshop: How to Use HubSpotto Manage Inbound Client CampaignsPatrick SheaHead of Channel MarketingHubSpotAl BiedrzyckiSenior Inbound Marketing ConsultantHubSpot
    • 2. Patrick Shea@mpatricksheaHead of Channel Marketing
    • 3. Al Biedrzycki@albiedrzyckiSenior Inbound Marketing Consultant
    • 4. HOUSEKEEPING NOTESWebinar slides & video will be emailed12 Interact on Twitter: #InboundAgency#InboundAgency
    • 5. INBOUNDMARKETING.1
    • 6. Inbound Marketing is afundamental shift in how werelate to potentialcustomers#InboundAgency
    • 7. 200Millionsay “Do NotCall”WHY INBOUND?44%Recycle /Trash86%Skip Ads91%Unsubscribe#InboundAgency
    • 8. • Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retainWHAT DOES THIS MEAN FOR US?
    • 9. WHY AGENCIESNEED INBOUND.2
    • 10. INBOUND AGENCIES...2 Can drive client retainers offred hot trends#InboundAgency1 Have built-in delivery model forscalable growth
    • 11. INBOUND AGENCIES...1 Can efficiently manage allcritical elements of clientcampaigns to drive success#InboundAgencyCan measure ROI for all clientmarketing activities2
    • 12. THE HABITS OF ASUCCESSFUL INBOUNDAGENCY.3
    • 13. BENCHMARK CLIENT GOALSVisits?Leads?Customers?#InboundAgency
    • 14. CREATE CONTENT#InboundAgency
    • 15. COMMUNICATE INTELLIGENTLY#InboundAgency
    • 16. ALIGN SALES & MARKETINGSales Notifications CRM Integration#InboundAgency
    • 17. MEASURE & REPORT ROI#InboundAgency
    • 18. LIVE WORKSHOP.4
    • 19. NEXT STEPS &ACTION ITEMS.5
    • 20. #InboundAgencyLet’s Talk:http://bit.ly/AgencyTalk
    • 21. Why did you lose your last client?FINAL THOUGHT
    • 22. QUESTIONS?Let’s Talk:http://bit.ly/AgencyTalk
    • 23. THANK YOU.Let’s Talk:http://bit.ly/AgencyTalk