Twitter: From Newbie To Ninja

Twitter Newbie to Ninja @dharmesh Founder/CTO HubSpot

@dharmesh (and I’m a hackepreneur)

I’m the opposite of this guy.

Marketing software for SMB 125 employees (12 from MIT) Built grader.com

1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09

Over 5 million users graded

Enough about me. Lets talk about you.

Who is new to twitter?

Who is almost a twitter ninja?

Why should I care about twitter?

It’s social, it’s fun!

Get lucky!

Outbound Marketing Run experiments.

Outbound Marketing But, here’s why I think you should care about twitter.

Even normal people use twitter now. (via @dharmesh)

Build your brand

Make sales.

Getting started.

A twitter account by any other name… may not do as well.

There are no username shorteners. (via @dharmesh)

Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location

Building A Twitter Following

Locate the stars in your industry

Robots are for global domination, not auto-follows.

Some text

Dharmesh: Take a deep breath… (make eye contact with audience)

I #downvote @dharmesh for being boring at #oms10. (Or, you can #upvote me too)

How to get retweeted (and why it’s important)

Dan Zarrella @

Say something share-worthy

32 Dan Zarrella @

Outbound Marketing Make it stupid-easy to retweet or only smart people will. (via @dharmesh)

Timing is Everything 34 Dan Zarrella @

35 Dan Zarrella @

Asking For The Retweet Works 36 Dan Zarrella @

Most ReTweetable Words & Phrases 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post

Least ReTweetable Words & Phrases 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening

LIWC = Linguistic Inquiry and Word Count 40

The more you tweet about yourself, the less others will. (via @dharmesh)

Takeaways 1. Start! 2. 100% complete profile 3. Distinctive background 4. Tweet interesting things 5. Start following interesting people 6. Don’t auto-follow, don’t SPAM 7. Make your tweets retweetable 8. Measure your success

Inbound Marketing #1 Book on Web Marketing InboundBook.com tweet: @dharmesh

Tweet me to get a link to the slides @dharmesh

http://www.ribeeziemedia.com	27
http://tecnologiasdelacomunicacion.blogspot.com	27
http://learning101.posterous.com	16
http://www.slideshare.net	5
http://www.iweb34.com	4
http://www.ricardobueno.com	2
http://sinpelosenlasteclas.blogspot.com	2
http://www.tecnologiasdelacomunicacion.blogspot.com	1
http://us-w1.rockmelt.com	1

Twitter: From Newbie To Ninja

by HubSpot All-in-one Marketing Software on Feb 24, 2010

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Twitter: From Newbie To Ninja — Presentation Transcript