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Twitter for Marketing and PR

by on Oct 10, 2008

  • 42,966 views

There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media ...

There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts

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110 of 11 previous next Post a comment

  • GaryNeese Self Employed at Self Employed Cool thanks.
    www.yourthoughtspot.com
    3 years ago
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  • LaurenHunter Lauren Hunter Per slide 16: Track and analyze Twitter . . . how do you guys recommend doing this other than capturing the number of tweets/retweets? Do you calculate approximate people reach based on retweeter's followers? Any tips you could recommend would be great! 3 years ago
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  • Lina14 Lina Anastassova at Burgas Free University Very useful, well done:)) 3 years ago
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  • LeytonBrooke LeytonBrooke Interesting and well made slideshare! Hope to see more soon!

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  • stulangperdana stulangperdana This topic is interesting to discuss.

    Stulangperdana
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    3 years ago
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  • guestfb0539 tour-kerala.com tvery hanks....


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    4 years ago
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  • kuh115 Ken K Thank you so much for sharing this application of Twitter. 5 years ago
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  • HubSpot HubSpot at HubSpot @sernst520 - We just reposted the slide presentation at http://www.hubspot.com/twitter-for-marketing/ so you don't need to download from Slideshare. 5 years ago
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  • sernst520 sernst520 The Twitter for Marketing and PR webinar presentation wont download. Any other way to get it? 5 years ago
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  • HubSpot HubSpot at HubSpot @guest7a551 The lead quality will vary for each business, and it's worth trying out to see how it goes for your business. At HubSpot, the leads we get from Twitter have actually closed at a high rate because by the time they convert, they often have developed a relationship with us via social media, often based on providing high quality content to them that helps their business. 5 years ago
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Twitter for Marketing and PR Twitter for Marketing and PR Presentation Transcript