There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media ...
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Lauren HunterPer slide 16: Track and analyze Twitter . . . how do you guys recommend doing this other than capturing the number of tweets/retweets? Do you calculate approximate people reach based on retweeter's followers? Any tips you could recommend would be great!2 years ago
sernst520The Twitter for Marketing and PR webinar presentation wont download. Any other way to get it?4 years ago
Are you sure you want to
HubSpot All-in-one Marketing Software at HubSpot All-in-one Marketing Software@guest7a551 The lead quality will vary for each business, and it's worth trying out to see how it goes for your business. At HubSpot, the leads we get from Twitter have actually closed at a high rate because by the time they convert, they often have developed a relationship with us via social media, often based on providing high quality content to them that helps their business.4 years ago
Twitter for Marketing and PRPresentation Transcript
Twitter for Marketing and PR
www.HubSpot.com
With Mike Volpe, Ellie Mirman and Rick Burnes
Welcome!
Mike Volpe
VP I b
Inbound M k ti
d Marketing
LinkedIn: http://www.linkedin.com/in/mikevolpe
Twitter: @mvolpe
Ellie Mirman
Inbound Marketing Manager
LinkedIn: http://www.linkedin.com/in/elliemirman
Twitter: @ellieeille
Rick Burnes
Inbound Marketing Manager
LinkedIn: http://www.linkedin.com/in/rickburnes
Twitter: @rickburnes
How to Participate on Twitter
Step One
1. Login to your Twitter
account
2. Comment and ask
questions including the
characters “@hubspot”
How to Participate on Twitter
Step Two
1. Go to search.twitter.com
2. Search for “@hubspot”
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Public Relations
Interruption Permission
HubSpot Inbound Marketing System
Content
SEO Management Blog
• Software
Landing Social
Pages Media
• Support + Expertise Lead
Intelligence
• $250 or $500 / month
CRM
(Salesforce.com
or other)
• No IT Required
Foundations of Inbound Marketing
Blogging Social
Networks
SEO
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
What IS Twitter?
Like …
Lik … Except
E t
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you
follow
Instant M
I i
Messaging I’ bli d hi d h
It’s public and archived on the
web
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes
50 Minutes
How to Succeed With Twitter
Track & Build Your
Analyze
y Network
Engage
Engage
With Your
Community
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Dive In
Company Brand? Or Personal Brand?
Please, Personalize Your Profile
Let Your Brand Shine
Follow People
Follow Top Twitter Users
twitter.grader.com/topusers
See Who Thought-Leaders Follow
twitter.com/dmscott
Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
Engage With People
2,700 followers
1,200 followers
,
Create a Company Page
twitter.zappos.com/employees
Follow People Who Follow You
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Communicate With Customers
Use Favorites to Save Highlights
twitter.com/HubSpot/favourites
Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561
Publish Helpful Content
Using Twitter for Events
Meet People - “Tweetup”
What Not to Do: TMI
Questions?
Post to Twitter, including “@hubspot”
Follow the conversation:
http://search.twitter.com/search?q=@hubspot
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Follower Count
• A measure of your raw distribution power
Twitter Grader
• Inputs include followers AND follower influence
@replies
• A measure of community engagement & branding
• On your profile or via search.twitter.com
Impact on Our Sales Funnel
600 35
500 30
25
400
20
rs
Leads
s
Visitor
HubSpot.com
300
Referrals From
15
Twitter
200
10 Leads From Twitter
Leads From Twitter
100 5
0 0
New source of visitors & leads
Agenda
• Inbound Marketing & the New Rules
• T itter 101
Twitter
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and
company keywords for you.
Tiny URL
• Make long URLs fit Twitter’s 140 characters
• Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients
• Many ways to connect to
Twitter via third-party
applications
• Lots of mobile options
Flickr: Jeffery Simpson
Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter
stream with content you’ve published elsewhere
Hashtags.org
• Follow topics and events (#IMS08)
• Inbound Marketing Summit
• IMS 2008
• IMS08
• IMS2008
• Find people talking about similar topics
HubSpotters to Follow
HubSpotters
• h b
hubspot t
And more …
• Grader
www hubspot com/twitter/
www.hubspot.com/twitter/
• Onstartups
• Bhalligan
• PC4media
• Prashantkaw
• Adbinoor
• dunster
Some of Our Favorite Tweeple
• Dmscott • ChrisBrogan
g
• Guykawasaki • Scobleizer
• TheOnion • Xenijardin
• Tdefren • WholeFoods
Thank You!
Learn more about HubSpot:
http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Mike Volpe Ellie Mirman Rick Burnes
VP Inbound Inbound Marketing Inbound Marketing
Marketing Manager Manager
Twitter: @
T itt @mvolpe
l Twitter: @ellieeille Twitter: @rickburnes
yuwang0508
www.yourthoughtspot.com 2 years ago
http://www.homeimprovementhq.net/
http://www.homeimprovementhq.net/category/kitchen/ 2 years ago
Stulangperdana
www.mdamin76.com/
www.sprintringtones.org/ 2 years ago
www.munnar-honeymoon.com
www.keralahoneymoon.net 3 years ago