Transforming Marketing Services
Partner With Us




                     Brian Halligan
                     CEO
         ...
Your Participation, Feedback, Questions are Welcome


  • Ask questions on Gotomeeting.
  • Use @hubspot on Twitter
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
Traditional Marketing




4
Traditional Marketing Is Dead


               800-555-1234
               Annoying
               Salesperson




5
Marketing Today (Inbound)




6
Marketing Has Changed

       1950 - 2000          2000 - 2050




7
Not Your Father’s Marketing




8
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
HubSpot
3500


3000


2500
       2300 customers
       125 employees
2000     $17million

1500


1000


500


  0
Not Competitive




          94% Software
           6% Training



11
HubSpotSoftware


  Process                          Tools

    Get Found                       Get Found
                ...
Proven ROI

     Cilk Arts Increases Leads 500%


     Makana Solutions 3x Leads, 2x Conversions


     VocioPays for HubS...
Awards
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
Shifting Customer Expectations




16
Lumpy Revenue
Lumpy Headcount
350,000                                           10
          Land Big                   Slow Sales   9
3...
1x Revenue
Hard toProve Value
Shifting Marketing Sands
     •   SEO – Real time Search In Google?
     •   Social Media – Google Buzz?
     •   Ad Agenc...
No Time To Hunt




22
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
Skate to Where the Puck is Going
Increased & Recurring Revenue



     20% Perpetual Margin

         98% Renewal
Steady Headcount Growth
300,000                      14

250,000                      12

                             10
...
4x Revenue

     Service Revenue = 1x
     Software Revenue = 4x


     Scale Both!!



27
Prove Your Value
Stay On Top Of Shifts



                    MIT


          HubSpot         You




29
Stop Hunting & Get Found




30
Stop Hunting & Get Found




     13%

31
Stop Hunting & Get Found
Get Listed OnMarketing Services Marketplace



                          You
                    ...
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
What Are Companies Investing in Inbound Marketing?

                   Annual Investment in Inbound Marketing
  45,000
  4...
We’ve Helped Our Best Partners Grow
"Our agency is on pace to grow 130 – 150% this year…
  Obviously there is demand in th...
6 hrs of Free Sales & Inbound Marketing Training

1. Sales qualification process.
2. Proposal development
3. New Service O...
100s of Extended Free Trials of the Software




   http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-
...
> $100K Of Business Referred




    http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-
    Services-Industry
Yes, We’re Sharing Margin Too…


               20% Margin
                 Share


                Paid Quarterly
Agenda

 •   Marketing Transformation
 •   HubSpot
 •   Marketing Agency Challenges
 •   HubSpot Partner Program
 •   Exis...
How to Become a Successful HubSpot Partner




   http://www.hubspot.com/internet-marketing-company/partner-program-proces...
Start A Trial

 The only way to truly learn the product &
      understand its value is to use it!




   http://www.hubsp...
Learn the Inbound Marketing Methodology
With your trial you gain access to the HubSpot
    methodology: http://success.hub...
Take and Pass the Certification Exam
A comprehensive exam that tests knowledge of
     the product and inbound marketing b...
Develop Inbound Marketing Services Packages




                < 25 employees = $1,000/mo
              > 25 employees = ...
Get Listed in the HubSpot Services Marketplace




http://services.hubspot.com
Who Is A Good Fit

     •   SEO Consultant
     •   Social Media Guru
     •   Website Designer
     •   Ad Agency
     • ...
1+1=3
     Thank you!




48
Start A Trial




   http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
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Transforming the Marketing Services Industry

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How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.

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Transcript of "Transforming the Marketing Services Industry"

  1. 1. Transforming Marketing Services Partner With Us Brian Halligan CEO @bhalligan Pete Caputa VAR Program Manager @pc4media
  2. 2. Your Participation, Feedback, Questions are Welcome • Ask questions on Gotomeeting. • Use @hubspot on Twitter
  3. 3. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  4. 4. Traditional Marketing 4
  5. 5. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson 5
  6. 6. Marketing Today (Inbound) 6
  7. 7. Marketing Has Changed 1950 - 2000 2000 - 2050 7
  8. 8. Not Your Father’s Marketing 8
  9. 9. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  10. 10. HubSpot 3500 3000 2500 2300 customers 125 employees 2000 $17million 1500 1000 500 0
  11. 11. Not Competitive 94% Software 6% Training 11
  12. 12. HubSpotSoftware Process Tools Get Found Get Found • Content Mgmt • Publish • Blogging • Promote Get Found • Social Media • SEO • Optimize • Analytics Convert Convert Convert •Offers/CTAs •Landing Pages •Test • Email • Target • Lead Intelligence • Lead Mgmt •Nurture • Analytics
  13. 13. Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
  14. 14. Awards
  15. 15. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  16. 16. Shifting Customer Expectations 16
  17. 17. Lumpy Revenue
  18. 18. Lumpy Headcount 350,000 10 Land Big Slow Sales 9 300,000 Projects = Months = Hire Staff 8 Layoffs 250,000 7 200,000 6 5 150,000 4 Revenue Payroll 100,000 3 Head Count 2 50,000 1 0 0 Non-Scalable Model
  19. 19. 1x Revenue
  20. 20. Hard toProve Value
  21. 21. Shifting Marketing Sands • SEO – Real time Search In Google? • Social Media – Google Buzz? • Ad Agency – Shrinking CPM’s? • PR – Techcrunch Factor? • Web Designer – CMS? • Point – Integrated? 21
  22. 22. No Time To Hunt 22
  23. 23. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  24. 24. Skate to Where the Puck is Going
  25. 25. Increased & Recurring Revenue 20% Perpetual Margin 98% Renewal
  26. 26. Steady Headcount Growth 300,000 14 250,000 12 10 200,000 8 150,000 6 Revenue 100,000 Payroll 4 Head Count 50,000 2 0 0 Scalable Model
  27. 27. 4x Revenue Service Revenue = 1x Software Revenue = 4x Scale Both!! 27
  28. 28. Prove Your Value
  29. 29. Stay On Top Of Shifts MIT HubSpot You 29
  30. 30. Stop Hunting & Get Found 30
  31. 31. Stop Hunting & Get Found 13% 31
  32. 32. Stop Hunting & Get Found Get Listed OnMarketing Services Marketplace You SUPPLY DEMAND 2,300 customers software to measure inbound marketing
  33. 33. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  34. 34. What Are Companies Investing in Inbound Marketing? Annual Investment in Inbound Marketing 45,000 40,000 35,000 30,000 25,000 >25 employees 20,000 < 25 employees 15,000 10,000 5,000 0 HubSpot Subscription Partner Services Fee Fee How can you start generating revenue from inbound marketing?
  35. 35. We’ve Helped Our Best Partners Grow "Our agency is on pace to grow 130 – 150% this year… Obviously there is demand in the market for these services that will likely increase as HubSpot's profile does. I don’t know if we could build a profitable model around Inbound Marketing services without HubSpot.” -Paul Roetzer | President, PR 20/20 Watch the case study: http://bit.ly/ZjGs1
  36. 36. 6 hrs of Free Sales & Inbound Marketing Training 1. Sales qualification process. 2. Proposal development 3. New Service Offerings • Sales & marketing alignment service • Site design and CMS service • Lead nurturing service http://www.hubspot.com/internet-marketing- company/partners/partner-program-resources/
  37. 37. 100s of Extended Free Trials of the Software http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for- their-clients/
  38. 38. > $100K Of Business Referred http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing- Services-Industry
  39. 39. Yes, We’re Sharing Margin Too… 20% Margin Share Paid Quarterly
  40. 40. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  41. 41. How to Become a Successful HubSpot Partner http://www.hubspot.com/internet-marketing-company/partner-program-process/
  42. 42. Start A Trial The only way to truly learn the product & understand its value is to use it! http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
  43. 43. Learn the Inbound Marketing Methodology With your trial you gain access to the HubSpot methodology: http://success.hubspot.com
  44. 44. Take and Pass the Certification Exam A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd
  45. 45. Develop Inbound Marketing Services Packages < 25 employees = $1,000/mo > 25 employees = $4,000+/month http://services.hubspot.com/services/partner-resources/
  46. 46. Get Listed in the HubSpot Services Marketplace http://services.hubspot.com
  47. 47. Who Is A Good Fit • SEO Consultant • Social Media Guru • Website Designer • Ad Agency • PR Firm • CRM Consultant 47
  48. 48. 1+1=3 Thank you! 48
  49. 49. Start A Trial http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
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