Transforming the Marketing Services Industry

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How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.

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Transforming the Marketing Services Industry

  1. 1. Transforming Marketing Services Partner With Us Brian Halligan CEO @bhalligan Pete Caputa VAR Program Manager @pc4media
  2. 2. Your Participation, Feedback, Questions are Welcome • Ask questions on Gotomeeting. • Use @hubspot on Twitter
  3. 3. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  4. 4. Traditional Marketing 4
  5. 5. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson 5
  6. 6. Marketing Today (Inbound) 6
  7. 7. Marketing Has Changed 1950 - 2000 2000 - 2050 7
  8. 8. Not Your Father’s Marketing 8
  9. 9. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  10. 10. HubSpot 3500 3000 2500 2300 customers 125 employees 2000 $17million 1500 1000 500 0
  11. 11. Not Competitive 94% Software 6% Training 11
  12. 12. HubSpotSoftware Process Tools Get Found Get Found • Content Mgmt • Publish • Blogging • Promote Get Found • Social Media • SEO • Optimize • Analytics Convert Convert Convert •Offers/CTAs •Landing Pages •Test • Email • Target • Lead Intelligence • Lead Mgmt •Nurture • Analytics
  13. 13. Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
  14. 14. Awards
  15. 15. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  16. 16. Shifting Customer Expectations 16
  17. 17. Lumpy Revenue
  18. 18. Lumpy Headcount 350,000 10 Land Big Slow Sales 9 300,000 Projects = Months = Hire Staff 8 Layoffs 250,000 7 200,000 6 5 150,000 4 Revenue Payroll 100,000 3 Head Count 2 50,000 1 0 0 Non-Scalable Model
  19. 19. 1x Revenue
  20. 20. Hard toProve Value
  21. 21. Shifting Marketing Sands • SEO – Real time Search In Google? • Social Media – Google Buzz? • Ad Agency – Shrinking CPM’s? • PR – Techcrunch Factor? • Web Designer – CMS? • Point – Integrated? 21
  22. 22. No Time To Hunt 22
  23. 23. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  24. 24. Skate to Where the Puck is Going
  25. 25. Increased & Recurring Revenue 20% Perpetual Margin 98% Renewal
  26. 26. Steady Headcount Growth 300,000 14 250,000 12 10 200,000 8 150,000 6 Revenue 100,000 Payroll 4 Head Count 50,000 2 0 0 Scalable Model
  27. 27. 4x Revenue Service Revenue = 1x Software Revenue = 4x Scale Both!! 27
  28. 28. Prove Your Value
  29. 29. Stay On Top Of Shifts MIT HubSpot You 29
  30. 30. Stop Hunting & Get Found 30
  31. 31. Stop Hunting & Get Found 13% 31
  32. 32. Stop Hunting & Get Found Get Listed OnMarketing Services Marketplace You SUPPLY DEMAND 2,300 customers software to measure inbound marketing
  33. 33. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  34. 34. What Are Companies Investing in Inbound Marketing? Annual Investment in Inbound Marketing 45,000 40,000 35,000 30,000 25,000 >25 employees 20,000 < 25 employees 15,000 10,000 5,000 0 HubSpot Subscription Partner Services Fee Fee How can you start generating revenue from inbound marketing?
  35. 35. We’ve Helped Our Best Partners Grow "Our agency is on pace to grow 130 – 150% this year… Obviously there is demand in the market for these services that will likely increase as HubSpot's profile does. I don’t know if we could build a profitable model around Inbound Marketing services without HubSpot.” -Paul Roetzer | President, PR 20/20 Watch the case study: http://bit.ly/ZjGs1
  36. 36. 6 hrs of Free Sales & Inbound Marketing Training 1. Sales qualification process. 2. Proposal development 3. New Service Offerings • Sales & marketing alignment service • Site design and CMS service • Lead nurturing service http://www.hubspot.com/internet-marketing- company/partners/partner-program-resources/
  37. 37. 100s of Extended Free Trials of the Software http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for- their-clients/
  38. 38. > $100K Of Business Referred http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing- Services-Industry
  39. 39. Yes, We’re Sharing Margin Too… 20% Margin Share Paid Quarterly
  40. 40. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
  41. 41. How to Become a Successful HubSpot Partner http://www.hubspot.com/internet-marketing-company/partner-program-process/
  42. 42. Start A Trial The only way to truly learn the product & understand its value is to use it! http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
  43. 43. Learn the Inbound Marketing Methodology With your trial you gain access to the HubSpot methodology: http://success.hubspot.com
  44. 44. Take and Pass the Certification Exam A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd
  45. 45. Develop Inbound Marketing Services Packages < 25 employees = $1,000/mo > 25 employees = $4,000+/month http://services.hubspot.com/services/partner-resources/
  46. 46. Get Listed in the HubSpot Services Marketplace http://services.hubspot.com
  47. 47. Who Is A Good Fit • SEO Consultant • Social Media Guru • Website Designer • Ad Agency • PR Firm • CRM Consultant 47
  48. 48. 1+1=3 Thank you! 48
  49. 49. Start A Trial http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
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