Transforming the Marketing Services Industry
 

Transforming the Marketing Services Industry

on

  • 5,114 views

How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.

How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.

Statistics

Views

Total Views
5,114
Views on SlideShare
4,239
Embed Views
875

Actions

Likes
6
Downloads
253
Comments
0

4 Embeds 875

http://www.hubspot.com 867
http://www.slideshare.net 5
http://hubspot.com 2
http://localbizwebmarketing.info 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Transforming the Marketing Services Industry Transforming the Marketing Services Industry Presentation Transcript

    • Transforming Marketing Services Partner With Us Brian Halligan CEO @bhalligan Pete Caputa VAR Program Manager @pc4media
    • Your Participation, Feedback, Questions are Welcome • Ask questions on Gotomeeting. • Use @hubspot on Twitter
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • Traditional Marketing 4
    • Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson 5
    • Marketing Today (Inbound) 6
    • Marketing Has Changed 1950 - 2000 2000 - 2050 7
    • Not Your Father’s Marketing 8
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • HubSpot 3500 3000 2500 2300 customers 125 employees 2000 $17million 1500 1000 500 0
    • Not Competitive 94% Software 6% Training 11
    • HubSpotSoftware Process Tools Get Found Get Found • Content Mgmt • Publish • Blogging • Promote Get Found • Social Media • SEO • Optimize • Analytics Convert Convert Convert •Offers/CTAs •Landing Pages •Test • Email • Target • Lead Intelligence • Lead Mgmt •Nurture • Analytics
    • Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
    • Awards
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • Shifting Customer Expectations 16
    • Lumpy Revenue
    • Lumpy Headcount 350,000 10 Land Big Slow Sales 9 300,000 Projects = Months = Hire Staff 8 Layoffs 250,000 7 200,000 6 5 150,000 4 Revenue Payroll 100,000 3 Head Count 2 50,000 1 0 0 Non-Scalable Model
    • 1x Revenue
    • Hard toProve Value
    • Shifting Marketing Sands • SEO – Real time Search In Google? • Social Media – Google Buzz? • Ad Agency – Shrinking CPM’s? • PR – Techcrunch Factor? • Web Designer – CMS? • Point – Integrated? 21
    • No Time To Hunt 22
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • Skate to Where the Puck is Going
    • Increased & Recurring Revenue 20% Perpetual Margin 98% Renewal
    • Steady Headcount Growth 300,000 14 250,000 12 10 200,000 8 150,000 6 Revenue 100,000 Payroll 4 Head Count 50,000 2 0 0 Scalable Model
    • 4x Revenue Service Revenue = 1x Software Revenue = 4x Scale Both!! 27
    • Prove Your Value
    • Stay On Top Of Shifts MIT HubSpot You 29
    • Stop Hunting & Get Found 30
    • Stop Hunting & Get Found 13% 31
    • Stop Hunting & Get Found Get Listed OnMarketing Services Marketplace You SUPPLY DEMAND 2,300 customers software to measure inbound marketing
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • What Are Companies Investing in Inbound Marketing? Annual Investment in Inbound Marketing 45,000 40,000 35,000 30,000 25,000 >25 employees 20,000 < 25 employees 15,000 10,000 5,000 0 HubSpot Subscription Partner Services Fee Fee How can you start generating revenue from inbound marketing?
    • We’ve Helped Our Best Partners Grow "Our agency is on pace to grow 130 – 150% this year… Obviously there is demand in the market for these services that will likely increase as HubSpot's profile does. I don’t know if we could build a profitable model around Inbound Marketing services without HubSpot.” -Paul Roetzer | President, PR 20/20 Watch the case study: http://bit.ly/ZjGs1
    • 6 hrs of Free Sales & Inbound Marketing Training 1. Sales qualification process. 2. Proposal development 3. New Service Offerings • Sales & marketing alignment service • Site design and CMS service • Lead nurturing service http://www.hubspot.com/internet-marketing- company/partners/partner-program-resources/
    • 100s of Extended Free Trials of the Software http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for- their-clients/
    • > $100K Of Business Referred http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing- Services-Industry
    • Yes, We’re Sharing Margin Too… 20% Margin Share Paid Quarterly
    • Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • Existing Partner Successes • How to get started
    • How to Become a Successful HubSpot Partner http://www.hubspot.com/internet-marketing-company/partner-program-process/
    • Start A Trial The only way to truly learn the product & understand its value is to use it! http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
    • Learn the Inbound Marketing Methodology With your trial you gain access to the HubSpot methodology: http://success.hubspot.com
    • Take and Pass the Certification Exam A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd
    • Develop Inbound Marketing Services Packages < 25 employees = $1,000/mo > 25 employees = $4,000+/month http://services.hubspot.com/services/partner-resources/
    • Get Listed in the HubSpot Services Marketplace http://services.hubspot.com
    • Who Is A Good Fit • SEO Consultant • Social Media Guru • Website Designer • Ad Agency • PR Firm • CRM Consultant 47
    • 1+1=3 Thank you! 48
    • Start A Trial http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients