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Transform Your Marketing with HubSpot

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Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

Published in: Business

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Transcript

  • 1. Brian Halligan @bhalligan bhalligan@hubspot.com Marketing Transformation
  • 2. Marketing Transformation 6 Steps To Success Organizing For Success Who Is HubSpot?
  • 3. Traditional Marketing
  • 4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  • 5. The Market Is Here Now
  • 6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
  • 7. 6 Steps To Success
  • 8. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x
  • 9. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x
  • 10. Step 3 http://app.hubspot.com/sm/feeds?portalId=53
  • 11. Step 4 You Gotta Give To Get x
  • 12. Step 5 z x y y2
  • 13. Step 6
  • 14. Organizing For Success
  • 15. • Conformity Reigns…Exceptions Rule
  • 16. Digital Citizen Analytical Reach Content Creator
  • 17. Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  • 18. Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw
  • 19. CEO’s Role Employees Roles Privacy Strategy Transparency …Be Intensely Human
  • 20. Who Is HubSpot? 26
  • 21. 1. Complete Solution Landing Social PPC SEO CMS Blog Leads Analytics Expertise Pages Media
  • 22. 2. Emerging Industry Standard 2500 2000 1500 1000 500 2,600+ Customers 0
  • 23. 3. Thought Leaders
  • 24. 4. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  • 25. Learn More www.hubspot.com/demo