Brian Halligan
@bhalligan
bhalligan@hubspot.com



Marketing Transformation
Marketing Transformation

6 Steps To Success

Organizing For Success

Who Is HubSpot?
Traditional Marketing
Traditional Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Market Is Here Now
Transformation
Outbound Marketing   Inbound Marketing
 • Telemarketing     • SEO / SEM
 • Trade shows       • Blogging
 • ...
6 Steps To Success
Step 1
•   Blog
•   Podcast
•   Videos
•   Webinars
•   Presentations
•   eBooks
•   News Release
•   Apps

              ...
Step 2

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

                       ...
Step 3




         http://app.hubspot.com/sm/feeds?portalId=53
Step 4


You Gotta Give To Get




                        x
Step 5




                      z
         x   y   y2
Step 6
Organizing For Success
• Conformity Reigns…Exceptions Rule
Digital Citizen
Analytical
Reach
Content Creator
Blog   IM.com   Paid $$      SEO     Social          Grader




           HubSpot Landing Page
                   Leads
 ...
Marketing


Get Found      Get Found
                              Convert       Partners      Evangelist
 Content        ...
CEO’s Role
Employees Roles
Privacy Strategy
Transparency
…Be Intensely Human
Who Is HubSpot?



26
1. Complete Solution



      Landing         Social
PPC             SEO            CMS   Blog   Leads   Analytics   Exper...
2. Emerging Industry Standard
2500



2000



1500



1000



500
                   2,600+ Customers

  0
3. Thought Leaders
4. It Works

          MIT study shows:
      HubSpot customers get
       4.2 times more leads
      after using HubSpot ...
Learn More



www.hubspot.com/demo
Transform Your Marketing with HubSpot
Transform Your Marketing with HubSpot
Transform Your Marketing with HubSpot
Transform Your Marketing with HubSpot
Transform Your Marketing with HubSpot
Transform Your Marketing with HubSpot
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Transform Your Marketing with HubSpot

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Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

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Transform Your Marketing with HubSpot

  1. 1. Brian Halligan @bhalligan bhalligan@hubspot.com Marketing Transformation
  2. 2. Marketing Transformation 6 Steps To Success Organizing For Success Who Is HubSpot?
  3. 3. Traditional Marketing
  4. 4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  5. 5. The Market Is Here Now
  6. 6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
  7. 7. 6 Steps To Success
  8. 8. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x
  9. 9. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x
  10. 10. Step 3 http://app.hubspot.com/sm/feeds?portalId=53
  11. 11. Step 4 You Gotta Give To Get x
  12. 12. Step 5 z x y y2
  13. 13. Step 6
  14. 14. Organizing For Success
  15. 15. • Conformity Reigns…Exceptions Rule
  16. 16. Digital Citizen Analytical Reach Content Creator
  17. 17. Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  18. 18. Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw
  19. 19. CEO’s Role Employees Roles Privacy Strategy Transparency …Be Intensely Human
  20. 20. Who Is HubSpot? 26
  21. 21. 1. Complete Solution Landing Social PPC SEO CMS Blog Leads Analytics Expertise Pages Media
  22. 22. 2. Emerging Industry Standard 2500 2000 1500 1000 500 2,600+ Customers 0
  23. 23. 3. Thought Leaders
  24. 24. 4. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  25. 25. Learn More www.hubspot.com/demo
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