Tools to Grow a Startup

by HubSpot All-in-one Marketing Software on Jul 01, 2010

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Tools to Grow a Startup - Based on the experience of growing HubSpot from 5 people to 160 and 3,000 customers, see what tools you need - people, culture and technology - to grow a startup.

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Tools to Grow a Startup - Based on the experience of growing HubSpot from 5 people to 160 and 3,000 customers, see what tools you need - people, culture and technology - to grow a startup.

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Tools to Grow a Startup — Presentation Transcript

Tools to Grow
Lessons from
3 years
150 people
3,000 customers
Mike Volpe
VP Marketing, HubSpot
@mvolpe

Who is HubSpot?
160+ Employees in Cambridge, MA (MIT)
$33m in VC (3 rounds)
SaaS for Marketing at $3K-15K/year

Complicated & Confusing
Easy & Integrated

Growth
3,000 Customers
Q1 2007
Q2 2010

Marketing is Changing
1950 - 2000
2000 - 2050

800-555-1234
Annoying
Salesperson

Control is sooo 20th Century

Customers
Employees
Ideas

How do you build a
21st century company?

Internal

New employees = entrepreneurs.

D A R C : Digital

D A R C : Analytical

D A R C : Reach

D A R C : Content

Wikify all knowledge.
Empower Employees by Sharing Info

The wiki is the
glue of the company.
1,000 page views/day
100 edits/day
5,000 comments
3,000 pages
200 contributors

All Your Employees Are Marketers

50% of our employees have written for our blog.

33% of our new growth projects started without management support.

Collect as much data as possible.

Set targets for all key metrics.

Publicly report on targets daily.

Measure often. Evolve faster.

Summary
Hire entrepreneurs
Wikify knowledge
Use data & targets
Evolve rapidly

External

HubSpot.com/cartoons

Target Content to Your Personas

Not doing it like him?
You’re doing it wrong.

Publish Everything

2.4 million websites graded
(Plus emails, web traffic, PR, social buzz…)
Flickr: wfyurasko

Machines can’t
build brands (anymore).

Grow brand by cultivation,
not control.

Summary
Listen
Cultivate
Simple & easy
Customer-centric

What are the key tools?
Cheap, easy, integrated.

Image courtesy of @MichelleMalott

Stop trying to control and drive conformity.

Start empowering and enabling entrepreneurs.

Suggested Next Steps:
1) Download these slides:
www.MikeVolpe.com/Tools
2) Read “Inbound Marketing “Book
3) Grade your website: www.WebsiteGrader.com
4) Additional Free Resources: www.HubSpot.com/marketing-hubs
Thanks
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
mvolpe@hubspot.com

Tools to Grow a Startup

by HubSpot All-in-one Marketing Software on Jul 01, 2010

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Tools to Grow a Startup — Presentation Transcript