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The State of Facebook

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A webinar on the State of Facebook, a new report from HubSpot on the way businesses are using Facebook. Covers new data and case studies.

A webinar on the State of Facebook, a new report from HubSpot on the way businesses are using Facebook. Covers new data and case studies.

Published in: Business, Technology

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  • lol @ ’Is Facebook Cotton Candy’!!!:D I prefer it over Twitter.
    http://www.gangsterfancydress.info
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  • 1. The State of Facebook How Businesses Are Using the World’s Biggest Social Network Jeanne Hopkins & Rick Burnes HubSpot Marketing Managers Twitter: @jeannehopkins & @rickburnes
  • 2. Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
  • 3. What’s HubSpot? • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,000+ customers; 100+ employees 3
  • 4. Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
  • 5. Is Facebook Just Cotton Candy? Flickr: anitacanita It’s sweet and sticky … but does your business get nutritional value? 5
  • 6. Facebook’s Roles in Inbound Marketing Blogging SEO Facebook Email Pay-Per-Click Website Visitors Facebook Leads Customers 6
  • 7. Facebook Momentum
  • 8. Further Evidence
  • 9. Social Media Spending
  • 10. Facebook Grader - Business
  • 11. Facebook Grader - Business
  • 12. # of Facebook Fans Distribution
  • 13. Category Distribution <500 Fans
  • 14. Top 10 Sub-Categories <500 Fans
  • 15. Data Conclusion • Facebook provides small businesses with an opportunity to position themselves at a low-cost, with a potentially high return • Most Facebook pages have less than 500 fans. A business does not need thousands of fans to be successful. • Facebook is a channel for business communication.
  • 16. Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
  • 17. How Businesses Participate: Pages 17
  • 18. What Makes Great Facebook Pages?* Product Passion Content Community Fun Practical Information Je Ne Sais Quoi * In my opinion. 18
  • 19. What Are Your Neighbors Up To? The best way to learn how to use Facebook for your business? Study the things that work for other businesses. 19
  • 20. Don’t Focus Too Much on Your Industry The best marketers take off the blinders and look outside their world for inspiration. “But we’re a B2B company” is a BAD excuse not to dive into Facebook. beketchai on flickr 20
  • 21. Tip: Be a Fan of Facebook Marketing 21
  • 22. Case Study #1: MailChimp • Email Marketing Software • >5,000 fans 22
  • 23. MailChimp Uses Notes & Photos B2B Tip: Share useful information; have fun. 23
  • 24. Case Study #2: All Things Jeep • Website that sells Jeep paraphernalia • >2,300 fans 24
  • 25. 272 Photos Contributed by Users B2B Tip: Engage your Facebook community. 25
  • 26. Case Study #3: Nicholas Kristof • NYT Columnist • >146,543 fans 26
  • 27. Context Provided for Each Link B2B Tips: Be passionate; share content, but share it with a personal voice. 27
  • 28. Final Thoughts … 28
  • 29. 20th Century Customers Highly transactional, anonymous. 29
  • 30. 21st Century Customers Relationship based; they want to go where everybody knows their name. 30
  • 31. The Challenge? Too Many Pieces! d.j.k. on flickr 31
  • 32. HubSpot Puts the Pieces Together 32
  • 33. Thank You! Sign up for a free trial of HubSpot: www.hubspot.com/trial/ Connect with us: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes LinkedIn: www.linkedin.com/in/jeannehopkins Twitter: www.twitter.com/jeannehopkins More questions? Post them here: http://inbound.org