• Facebook provides small businesses with an
opportunity to position themselves at a low-cost,
with a potentially high return
• Most Facebook pages have less than 500 fans.
A business does not need thousands of fans to
• Facebook is a channel for business
I. About HubSpot
II. Why Facebook Is Important
• New data
III. How Businesses Use Facebook
• Case Studies
What Makes Great Facebook Pages?*
Je Ne Sais Quoi
* In my opinion.
What Are Your Neighbors Up To?
The best way to learn how to use Facebook for your business?
Study the things that work for other businesses.
Don’t Focus Too Much on Your Industry
The best marketers take off the
blinders and look outside their
world for inspiration.
“But we’re a B2B company” is a
BAD excuse not to dive into
beketchai on flickr
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