• Share
  • Email
  • Embed
  • Like
  • Private Content
The State of Facebook
 

The State of Facebook

on

  • 8,996 views

A webinar on the State of Facebook, a new report from HubSpot on the way businesses are using Facebook. Covers new data and case studies.

A webinar on the State of Facebook, a new report from HubSpot on the way businesses are using Facebook. Covers new data and case studies.

Statistics

Views

Total Views
8,996
Views on SlideShare
6,835
Embed Views
2,161

Actions

Likes
21
Downloads
361
Comments
1

15 Embeds 2,161

http://www.hubspot.com 1794
http://nexres.posterous.com 192
http://www.michaelhartzell.com 140
http://www.slideshare.net 10
http://marketinglatinos.com 6
http://hubspot.com 3
http://www.online-marketing-automation.com 3
http://posterous.com 3
http://wildfire.gigya.com 2
http://www.hubspot.com:80 2
http://www.yatedo.com 2
https://remote.leedstrinity.ac.uk 1
http://translate.googleusercontent.com 1
http://flavors.me 1
http://www.easterndivision.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • lol @ ’Is Facebook Cotton Candy’!!!:D I prefer it over Twitter.
    http://www.gangsterfancydress.info
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The State of Facebook The State of Facebook Presentation Transcript

    • The State of Facebook How Businesses Are Using the World’s Biggest Social Network Jeanne Hopkins & Rick Burnes HubSpot Marketing Managers Twitter: @jeannehopkins & @rickburnes
    • Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
    • What’s HubSpot? • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,000+ customers; 100+ employees 3
    • Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
    • Is Facebook Just Cotton Candy? Flickr: anitacanita It’s sweet and sticky … but does your business get nutritional value? 5
    • Facebook’s Roles in Inbound Marketing Blogging SEO Facebook Email Pay-Per-Click Website Visitors Facebook Leads Customers 6
    • Facebook Momentum
    • Further Evidence
    • Social Media Spending
    • Facebook Grader - Business
    • Facebook Grader - Business
    • # of Facebook Fans Distribution
    • Category Distribution <500 Fans
    • Top 10 Sub-Categories <500 Fans
    • Data Conclusion • Facebook provides small businesses with an opportunity to position themselves at a low-cost, with a potentially high return • Most Facebook pages have less than 500 fans. A business does not need thousands of fans to be successful. • Facebook is a channel for business communication.
    • Agenda I. About HubSpot II. Why Facebook Is Important • New data III. How Businesses Use Facebook • Case Studies
    • How Businesses Participate: Pages 17
    • What Makes Great Facebook Pages?* Product Passion Content Community Fun Practical Information Je Ne Sais Quoi * In my opinion. 18
    • What Are Your Neighbors Up To? The best way to learn how to use Facebook for your business? Study the things that work for other businesses. 19
    • Don’t Focus Too Much on Your Industry The best marketers take off the blinders and look outside their world for inspiration. “But we’re a B2B company” is a BAD excuse not to dive into Facebook. beketchai on flickr 20
    • Tip: Be a Fan of Facebook Marketing 21
    • Case Study #1: MailChimp • Email Marketing Software • >5,000 fans 22
    • MailChimp Uses Notes & Photos B2B Tip: Share useful information; have fun. 23
    • Case Study #2: All Things Jeep • Website that sells Jeep paraphernalia • >2,300 fans 24
    • 272 Photos Contributed by Users B2B Tip: Engage your Facebook community. 25
    • Case Study #3: Nicholas Kristof • NYT Columnist • >146,543 fans 26
    • Context Provided for Each Link B2B Tips: Be passionate; share content, but share it with a personal voice. 27
    • Final Thoughts … 28
    • 20th Century Customers Highly transactional, anonymous. 29
    • 21st Century Customers Relationship based; they want to go where everybody knows their name. 30
    • The Challenge? Too Many Pieces! d.j.k. on flickr 31
    • HubSpot Puts the Pieces Together 32
    • Thank You! Sign up for a free trial of HubSpot: www.hubspot.com/trial/ Connect with us: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes LinkedIn: www.linkedin.com/in/jeannehopkins Twitter: www.twitter.com/jeannehopkins More questions? Post them here: http://inbound.org