The Science of Webinars
 

The Science of Webinars

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The Science of Webinars The Science of Webinars Presentation Transcript

  • The Science of WebinarsEngineering Amazing Virtual Presentations. Dan Zarrella Social Media Scientist
  • #WebinarSci
  • http://bit.ly/webinarsci
  • There are no small parts,only small actors.-Konstantin Stanislavsky
  • Takeaway:The webinar experiencebegins at promotion.
  • Virtual vs Reality
  • Boredom
  • Distractions
  • Takeaway:Be animated. Pace, gesture,and speak dramatically.
  • Sharing
  • Novelty
  • Relevance
  • Frame everything you say and show interms of your audience’s point of viewand needs.-Laura Fitton
  • News
  • The Presenter
  • Takeaway:Make youraudience like you.
  • People There
  • Reputation
  • Make this worth it for the audience.They talk when they see that theresults of such conversation willbenefit them.-Chris Brogan
  • People Not There Ed Yourdon
  • Pithiness
  • Takeaway:Make sure your soundbitesmake sense out of context.
  • Utility
  • Note Taking
  • Negativity
  • Trying to Focus
  • I think that the BEST presentationsactually are so engrossing that peopleforget to Twitter while the presentationis happening.-Nancy Duarte
  • Humor
  • The #FBSCiWebinar
  • PresentationDesign
  • One Thought Per Slide
  • No Bullets
  • 8 Point 10 Point 12 Point 14 Point 16 Point 18 Point 20 Point 22 Point 24 Point 26 Point 28 PointThe 30 Point Rule
  • NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE No NoiseNOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
  • Strong Imagery
  • Key Findings
  • Takeaways
  • Expectations
  • Novelty
  • Takeaway:Say something youraudience has never heard.
  • Compliance
  • Ask them to do so. “If you seesomething you like, feel free tweetabout it. I’d love the feedback anddiscussion.”-Brett Tabke
  • Ingratiation
  • Evangelism
  • Takeaway:Use us-vs.-them
  • Pauses
  • Takeaway:Give your audiencetime to Tweet
  • Using SlideShare
  • Takeaway:Longer decks do betteron slideshare.
  • Calls to Action
  • Thank you!