The Science of Webinars

The Science of WebinarsEngineering Amazing Virtual Presentations. Dan Zarrella Social Media Scientist

#WebinarSci

http://bit.ly/webinarsci

There are no small parts,only small actors.-Konstantin Stanislavsky

Takeaway:The webinar experiencebegins at promotion.

Virtual vs Reality

Boredom

Distractions

Takeaway:Be animated. Pace, gesture,and speak dramatically.

Sharing

Novelty

Relevance

Frame everything you say and show interms of your audience’s point of viewand needs.-Laura Fitton

The Presenter

Takeaway:Make youraudience like you.

People There

Reputation

Make this worth it for the audience.They talk when they see that theresults of such conversation willbenefit them.-Chris Brogan

People Not There Ed Yourdon

Pithiness

Takeaway:Make sure your soundbitesmake sense out of context.

Utility

Note Taking

Negativity

Trying to Focus

I think that the BEST presentationsactually are so engrossing that peopleforget to Twitter while the presentationis happening.-Nancy Duarte

The #FBSCiWebinar

PresentationDesign

One Thought Per Slide

No Bullets

8 Point 10 Point 12 Point 14 Point 16 Point 18 Point 20 Point 22 Point 24 Point 26 Point 28 PointThe 30 Point Rule

NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE No NoiseNOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE

Strong Imagery

Key Findings

Takeaways

Expectations

Novelty

Takeaway:Say something youraudience has never heard.

Compliance

Ask them to do so. “If you seesomething you like, feel free tweetabout it. I’d love the feedback anddiscussion.”-Brett Tabke

Ingratiation

Evangelism

Takeaway:Use us-vs.-them

Pauses

Takeaway:Give your audiencetime to Tweet

Using SlideShare

Takeaway:Longer decks do betteron slideshare.

Calls to Action

Thank you!

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