The Science of WebinarsEngineering Amazing Virtual Presentations.         Dan Zarrella         Social Media Scientist
#WebinarSci
http://bit.ly/webinarsci
There are no small parts,only small actors.-Konstantin Stanislavsky
Takeaway:The webinar experiencebegins at promotion.
Virtual vs Reality
Boredom
Distractions
Takeaway:Be animated. Pace, gesture,and speak dramatically.
Sharing
Novelty
Relevance
Frame everything you say and show interms of your audience’s point of viewand needs.-Laura Fitton
News
The Presenter
Takeaway:Make youraudience like you.
People There
Reputation
Make this worth it for the audience.They talk when they see that theresults of such conversation willbenefit them.-Chris B...
People Not There               Ed Yourdon
Pithiness
Takeaway:Make sure your soundbitesmake sense out of context.
Utility
Note Taking
Negativity
Trying to Focus
I think that the BEST presentationsactually are so engrossing that peopleforget to Twitter while the presentationis happen...
Humor
The #FBSCiWebinar
PresentationDesign
One Thought Per Slide
No Bullets
8 Point       10 Point       12 Point      14 Point      16 Point      18 Point     20 Point     22 Point     24 Point    ...
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENO...
Strong Imagery
Key Findings
Takeaways
Expectations
Novelty
Takeaway:Say something youraudience has never heard.
Compliance
Ask them to do so. “If you seesomething you like, feel free tweetabout it. I’d love the feedback anddiscussion.”-Brett Tabke
Ingratiation
Evangelism
Takeaway:Use us-vs.-them
Pauses
Takeaway:Give your audiencetime to Tweet
Using SlideShare
Takeaway:Longer decks do betteron slideshare.
Calls to Action
Thank you!
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
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The Science of Webinars

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The Science of Webinars

  1. 1. The Science of WebinarsEngineering Amazing Virtual Presentations. Dan Zarrella Social Media Scientist
  2. 2. #WebinarSci
  3. 3. http://bit.ly/webinarsci
  4. 4. There are no small parts,only small actors.-Konstantin Stanislavsky
  5. 5. Takeaway:The webinar experiencebegins at promotion.
  6. 6. Virtual vs Reality
  7. 7. Boredom
  8. 8. Distractions
  9. 9. Takeaway:Be animated. Pace, gesture,and speak dramatically.
  10. 10. Sharing
  11. 11. Novelty
  12. 12. Relevance
  13. 13. Frame everything you say and show interms of your audience’s point of viewand needs.-Laura Fitton
  14. 14. News
  15. 15. The Presenter
  16. 16. Takeaway:Make youraudience like you.
  17. 17. People There
  18. 18. Reputation
  19. 19. Make this worth it for the audience.They talk when they see that theresults of such conversation willbenefit them.-Chris Brogan
  20. 20. People Not There Ed Yourdon
  21. 21. Pithiness
  22. 22. Takeaway:Make sure your soundbitesmake sense out of context.
  23. 23. Utility
  24. 24. Note Taking
  25. 25. Negativity
  26. 26. Trying to Focus
  27. 27. I think that the BEST presentationsactually are so engrossing that peopleforget to Twitter while the presentationis happening.-Nancy Duarte
  28. 28. Humor
  29. 29. The #FBSCiWebinar
  30. 30. PresentationDesign
  31. 31. One Thought Per Slide
  32. 32. No Bullets
  33. 33. 8 Point 10 Point 12 Point 14 Point 16 Point 18 Point 20 Point 22 Point 24 Point 26 Point 28 PointThe 30 Point Rule
  34. 34. NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE No NoiseNOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
  35. 35. Strong Imagery
  36. 36. Key Findings
  37. 37. Takeaways
  38. 38. Expectations
  39. 39. Novelty
  40. 40. Takeaway:Say something youraudience has never heard.
  41. 41. Compliance
  42. 42. Ask them to do so. “If you seesomething you like, feel free tweetabout it. I’d love the feedback anddiscussion.”-Brett Tabke
  43. 43. Ingratiation
  44. 44. Evangelism
  45. 45. Takeaway:Use us-vs.-them
  46. 46. Pauses
  47. 47. Takeaway:Give your audiencetime to Tweet
  48. 48. Using SlideShare
  49. 49. Takeaway:Longer decks do betteron slideshare.
  50. 50. Calls to Action
  51. 51. Thank you!
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