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The Science of Webinars

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View the complete on-demand webinar: http://www.hubspot.com/the-science-of-webinars/

View the complete on-demand webinar: http://www.hubspot.com/the-science-of-webinars/

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  • 1. The Science of WebinarsEngineering Amazing Virtual Presentations. Dan Zarrella Social Media Scientist
  • 2. #WebinarSci
  • 3. http://bit.ly/webinarsci
  • 4. There are no small parts,only small actors.-Konstantin Stanislavsky
  • 5. Takeaway:The webinar experiencebegins at promotion.
  • 6. Virtual vs Reality
  • 7. Boredom
  • 8. Distractions
  • 9. Takeaway:Be animated. Pace, gesture,and speak dramatically.
  • 10. Sharing
  • 11. Novelty
  • 12. Relevance
  • 13. Frame everything you say and show interms of your audience’s point of viewand needs.-Laura Fitton
  • 14. News
  • 15. The Presenter
  • 16. Takeaway:Make youraudience like you.
  • 17. People There
  • 18. Reputation
  • 19. Make this worth it for the audience.They talk when they see that theresults of such conversation willbenefit them.-Chris Brogan
  • 20. People Not There Ed Yourdon
  • 21. Pithiness
  • 22. Takeaway:Make sure your soundbitesmake sense out of context.
  • 23. Utility
  • 24. Note Taking
  • 25. Negativity
  • 26. Trying to Focus
  • 27. I think that the BEST presentationsactually are so engrossing that peopleforget to Twitter while the presentationis happening.-Nancy Duarte
  • 28. Humor
  • 29. The #FBSCiWebinar
  • 30. PresentationDesign
  • 31. One Thought Per Slide
  • 32. No Bullets
  • 33. 8 Point 10 Point 12 Point 14 Point 16 Point 18 Point 20 Point 22 Point 24 Point 26 Point 28 PointThe 30 Point Rule
  • 34. NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE No NoiseNOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
  • 35. Strong Imagery
  • 36. Key Findings
  • 37. Takeaways
  • 38. Expectations
  • 39. Novelty
  • 40. Takeaway:Say something youraudience has never heard.
  • 41. Compliance
  • 42. Ask them to do so. “If you seesomething you like, feel free tweetabout it. I’d love the feedback anddiscussion.”-Brett Tabke
  • 43. Ingratiation
  • 44. Evangelism
  • 45. Takeaway:Use us-vs.-them
  • 46. Pauses
  • 47. Takeaway:Give your audiencetime to Tweet
  • 48. Using SlideShare
  • 49. Takeaway:Longer decks do betteron slideshare.
  • 50. Calls to Action
  • 51. Thank you!