The Science of Twitter: State of the Twittersphere Meets Sales 2.0

Advanced Twitter The Science of Twitter Dan Zarrella Chad Levitt Viral Marketing Scientist Sales 2.0 Strategist @DanZarrella @ChadALevitt

Unicorns and Rainbows

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Setting Up Your Account First things first.

Put a Bio in Your Profile

Identify Yourself in Your Bio

Put a Link in Your Profile

Upload a Picture

Takeaway: Take the time to fully set up your profile.

Follow to Get Followers

Takeaway: Search for relevant Keywords follow people using them.

Following-to-Follower Ratio

Takeaway: Don’t follow many more people than are following you.

How to Tweet Good behavior, by the numbers.

Tweets-per-Day Best Practice

Takeaway: Don’t talk about yourself so much.

Takeaway: Try to stay positive.

Promoting your Content How to get the clicks.

Takeaway: If you want people to click your links, Tweet slower.

Takeaway: Tweeting about Twitter works.

Exposure Awareness Motivation

ReTweets-per-Follower 30

Suggested Users are Less ReTweetable

ReTweeting = Link Sharing

Bit.ly is more ReTweetable than TinyURL

20 Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post

Ask for the ReTweet

Takeaway: Ask for the ReTweet.

20 Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening

ReTweets Use Longer Words

ReTweets are “Smarter”

Takeaway: No need to dumb things down too much.

ReTweets are More Novel

ReTweets are Noun Heavy

ReTweets have More Punctuation

Semicolons are not ReTweetable

ReTweets are Less Emotional

ReTweets are Social and Concrete

Self Reference is not ReTweetable

News is ReTweetable

Takeaway: Try to be the first to break news.

Men and Women ReTweet Differently

Timing is Everything

Takeaway: Later in the day is Better for getting ReTweets.

ReTweet Cascades

Dan Zarrella @DanZarrella Chad A. Levitt @ChadALevitt

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The Science of Twitter: State of the Twittersphere Meets Sales 2.0

by HubSpot All-in-one Marketing Software on Sep 22, 2010

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