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The Science of Twitter: State of the Twittersphere Meets Sales 2.0
 

The Science of Twitter: State of the Twittersphere Meets Sales 2.0

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How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide ...

How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.

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The Science of Twitter: State of the Twittersphere Meets Sales 2.0 The Science of Twitter: State of the Twittersphere Meets Sales 2.0 Presentation Transcript

  • Advanced Twitter The Science of Twitter Dan Zarrella Chad Levitt Viral Marketing Scientist Sales 2.0 Strategist @DanZarrella @ChadALevitt
  • Unicorns and Rainbows
  • $3,000,000
  • Setting Up Your Account First things first.
  • Put a Bio in Your Profile
  • Identify Yourself in Your Bio
  • Put a Link in Your Profile
  • Upload a Picture
  • Takeaway: Take the time to fully set up your profile.
  • Follow to Get Followers
  • Takeaway: Search for relevant Keywords follow people using them.
  • Following-to-Follower Ratio
  • Takeaway: Don’t follow many more people than are following you.
  • How to Tweet Good behavior, by the numbers.
  • Tweets-per-Day Best Practice
  • Takeaway: Don’t talk about yourself so much.
  • Takeaway: Try to stay positive.
  • Promoting your Content How to get the clicks.
  • 23
  • 24
  • Takeaway: If you want people to click your links, Tweet slower.
  • 26
  • Takeaway: Tweeting about Twitter works.
  • Exposure Awareness Motivation
  • ReTweets-per-Follower 30
  • Suggested Users are Less ReTweetable
  • ReTweeting = Link Sharing
  • Bit.ly is more ReTweetable than TinyURL
  • 20 Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  • Ask for the ReTweet
  • Takeaway: Ask for the ReTweet.
  • 20 Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  • ReTweets Use Longer Words
  • ReTweets are “Smarter”
  • Takeaway: No need to dumb things down too much.
  • ReTweets are More Novel
  • ReTweets are Noun Heavy
  • ReTweets have More Punctuation
  • Semicolons are not ReTweetable
  • ReTweets are Less Emotional
  • ReTweets are Social and Concrete
  • Self Reference is not ReTweetable
  • News is ReTweetable
  • Takeaway: Try to be the first to break news.
  • Men and Women ReTweet Differently
  • Timing is Everything
  • Takeaway: Later in the day is Better for getting ReTweets.
  • ReTweet Cascades
  • Dan Zarrella @DanZarrella Chad A. Levitt @ChadALevitt