The Science of Social Media Marketing
 

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More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and ...

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This presentation covers:

- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online

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The Science of Social Media Marketing Presentation Transcript

  • 1.     
  • 2.      
  • 3.   
  • 4.      
  • 5. 
  • 6. • • • • • • • • •
  • 7. 36
  • 8. 37
  • 9. 42
  • 10. http://cdn.mailermailer.com/documents/email-marketing-metrics-2008h2.pdf 45
  • 11. 47
  • 12. 48
  • 13. 52
  • 14. 53
  • 15. 56
  • 16. 59
  • 17. 62
  • 18. 64
  • 19. Build Leverage
  • 20. HubSpot Puts the Pieces Together   
  • 21. Traditional Marketing (Outbound) 68
  • 22. Marketing Today (Inbound) 69
  • 23. Try HubSpot: www.HubSpot.com/Free-Trial Questions? http://inbound.org Dan Zarrella @DanZarrella