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The Science of SEO - Key Takeaways from Dan Zarrella

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The Science of SEO Dan Zarrella Social Media Scientist
#SEOSci
Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
vs
Takeaway: Search is not dead, but it’s not the only game in town.
Takeaway: Before they buy, they Google.
Takeaway: Social takes a back seat to search when buying.
Takeaway: Ranking well can make you seem more trustworthy.
Takeaway: Most people don’t trust PPC ads.
Takeaway: People don’t admit to clicking PPC ads.
Takeaway: Search traffic is just one cog in the machine.
Takeaway: Write for humans, not just spiders.
Takeaway: Your site is listed next to spam. Be distinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders work nights and weekends.
Takeaway: Experiment with media. There’s more than one kind of search.
Takeaway: The conversation isn’t going to make you rank.
Takeaway: Linkers work early.
Takeaway: Post more than you are right now.
Takeaway: Buzzwords are boring. Give them timeliness.
Takeaway: Keep titles between 40 and 80 characters.
How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by
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