Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
HubSpot

Want more content about SEO? Join the club!

This field is required.
This field is required.
This field is required.

HubSpot may use the data you provide to contact you with information about their products. However, LinkedIn does not share your data with other advertisers. To learn more, see LinkedIn's Privacy Policy.

Your information has been sent to HubSpot.

There was an error. Please try again.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Science of SEO

24,658

Published on

View the complete webinar: http://www.hubspot.com/the-science-of-seo/

View the complete webinar: http://www.hubspot.com/the-science-of-seo/

Published in: Business, Technology
10 Comments
55 Likes
Statistics
Notes
  • nice work
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @mlcooley1 I have the same problem…no audio : (
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Wonderful presentation. I loved how you use facts to back up the information.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
24,658
On Slideshare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
1,125
Comments
10
Likes
55
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Science ofSEO Dan Zarrella Social Media Scientist
  • 2. #SEOSci
  • 3. Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by
  • 4. vs
  • 5. Takeaway: Search is notdead, but it’s not the onlygame in town.
  • 6. Takeaway: Before theybuy, they Google.
  • 7. Takeaway: Social takes aback seat to search whenbuying.
  • 8. Takeaway: Ranking wellcan make you seem moretrustworthy.
  • 9. Takeaway: Most peopledon’t trust PPC ads.
  • 10. Takeaway: People don’tadmit to clicking PPCads.
  • 11. Takeaway: Search trafficis just one cog in themachine.
  • 12. Takeaway: Write forhumans, not just spiders.
  • 13. Takeaway: Your site islisted next to spam. Bedistinguishable.
  • 14. Design
  • 15. Research
  • 16. Specificity
  • 17. Too good to be true?
  • 18. Takeaway: Spiders worknights and weekends.
  • 19. Takeaway: Experimentwith media. There’s morethan one kind of search.
  • 20. Takeaway: Theconversation isn’t goingto make you rank.
  • 21. Takeaway: Linkers workearly.
  • 22. Takeaway: Post morethan you are right now.
  • 23. Takeaway: Buzzwordsare boring. Give themtimeliness.
  • 24. Takeaway: Keep titlesbetween 40 and 80characters.
  • 25. How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by
  • 26. Thank you!

×