The Science ofSEO Dan Zarrella Social Media Scientist
#SEOSci
Grade your entire marketing funnel NOW!Marketing.Grader.com    Marketing Grader by
vs
Takeaway: Search is notdead, but it’s not the onlygame in town.
Takeaway: Before theybuy, they Google.
Takeaway: Social takes aback seat to search whenbuying.
Takeaway: Ranking wellcan make you seem moretrustworthy.
Takeaway: Most peopledon’t trust PPC ads.
Takeaway: People don’tadmit to clicking PPCads.
Takeaway: Search trafficis just one cog in themachine.
Takeaway: Write forhumans, not just spiders.
Takeaway: Your site islisted next to spam. Bedistinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders worknights and weekends.
Takeaway: Experimentwith media. There’s morethan one kind of search.
Takeaway: Theconversation isn’t goingto make you rank.
Takeaway: Linkers workearly.
Takeaway: Post morethan you are right now.
Takeaway: Buzzwordsare boring. Give themtimeliness.
Takeaway: Keep titlesbetween 40 and 80characters.
How’s your S.E.O impacting     your marketing?Marketing.Grader.com     Marketing Grader by
Thank you!
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
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The Science of SEO

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View the complete webinar: http://www.hubspot.com/the-science-of-seo/

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  • nice work
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  • This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall!
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  • @mlcooley1 I have the same problem…no audio : (
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  • Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation?
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  • Wonderful presentation. I loved how you use facts to back up the information.
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The Science of SEO

  1. 1. The Science ofSEO Dan Zarrella Social Media Scientist
  2. 2. #SEOSci
  3. 3. Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by
  4. 4. vs
  5. 5. Takeaway: Search is notdead, but it’s not the onlygame in town.
  6. 6. Takeaway: Before theybuy, they Google.
  7. 7. Takeaway: Social takes aback seat to search whenbuying.
  8. 8. Takeaway: Ranking wellcan make you seem moretrustworthy.
  9. 9. Takeaway: Most peopledon’t trust PPC ads.
  10. 10. Takeaway: People don’tadmit to clicking PPCads.
  11. 11. Takeaway: Search trafficis just one cog in themachine.
  12. 12. Takeaway: Write forhumans, not just spiders.
  13. 13. Takeaway: Your site islisted next to spam. Bedistinguishable.
  14. 14. Design
  15. 15. Research
  16. 16. Specificity
  17. 17. Too good to be true?
  18. 18. Takeaway: Spiders worknights and weekends.
  19. 19. Takeaway: Experimentwith media. There’s morethan one kind of search.
  20. 20. Takeaway: Theconversation isn’t goingto make you rank.
  21. 21. Takeaway: Linkers workearly.
  22. 22. Takeaway: Post morethan you are right now.
  23. 23. Takeaway: Buzzwordsare boring. Give themtimeliness.
  24. 24. Takeaway: Keep titlesbetween 40 and 80characters.
  25. 25. How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by
  26. 26. Thank you!
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