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The Science of SEO

by HubSpot All-in-one Marketing Software

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View the complete webinar: http://www.hubspot.com/the-science-of-seo/

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The Science of SEO Presentation Transcript

The Science ofSEO Dan Zarrella Social Media Scientist

#SEOSci

Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by

Takeaway: Search is notdead, but it’s not the onlygame in town.

Takeaway: Before theybuy, they Google.

Takeaway: Social takes aback seat to search whenbuying.

Takeaway: Ranking wellcan make you seem moretrustworthy.

Takeaway: Most peopledon’t trust PPC ads.

Takeaway: People don’tadmit to clicking PPCads.

Takeaway: Search trafficis just one cog in themachine.

Takeaway: Write forhumans, not just spiders.

Takeaway: Your site islisted next to spam. Bedistinguishable.

Design

Research

Specificity

Too good to be true?

Takeaway: Spiders worknights and weekends.

Takeaway: Experimentwith media. There’s morethan one kind of search.

Takeaway: Theconversation isn’t goingto make you rank.

Takeaway: Linkers workearly.

Takeaway: Post morethan you are right now.

Takeaway: Buzzwordsare boring. Give themtimeliness.

Takeaway: Keep titlesbetween 40 and 80characters.

How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by

Thank you!

Gautam Bhamre at Jawahar Navodaya Vidyalaya nice work 1 year ago

Are you sure you want to

civers01 This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall! 1 year ago

Taireez @mlcooley1 I have the same problem…no audio : ( 1 year ago

Michael Cooley, President & CEO at Exucom Systems, Inc. Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation? 1 year ago

ebusinessguru Wonderful presentation. I loved how you use facts to back up the information. 1 year ago

Scott Wyden Kivowitz, Photographer at Scott Wyden Imagery Very interesting that people tend to not trust ads. 1 year ago

Mohammed ALAMI, expert SEO Google at Mediative SEO then SMO and Blog top tactics to increase visibility ! 1 year ago

Cristiano Silveiro, SEO | SEM | Redes Sociais | Profissional Multimedia at www.silveiro.com Just love it... Thanks Dan & Hubspot ! :)

Cristiano Silveiro
www.silveiro.com/blog 1 year ago

Cathy Woods, Educator at Secondary School Great data and advice and all in an easily digestible package. Well done. Does this have a cultural bias? 1 year ago

David Rosen, Director, Corporate Practice at Burson-Marsteller Dan, this is a genuine and awesome public service you’re providing. Not just the great insights, but showing people how proper methodology can be applied to answer important questions. You have my thanks and respect. Some quick questions:

1. Who was surveyed? General public or business people?
3. Slides 14-17: Could your research tell what people found useful via search to make their purchase decision? For example, what if what they’re finding via search are Yelp reviews, Wikipedia pages, or other user-generated content that’s inherently social but came up via Google.
2. Slide 57: A question about linking and ranking...this chart shows that conversation won’t be a driver for link generation, but that’s not to say that Google won’t look at comments as an indicator of value, and so improve rank. Correct?

Thank you again! 1 year ago