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The Science of SEO

by HubSpot All-in-one Marketing Software on Dec 08, 2011

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View the complete webinar: http://www.hubspot.com/the-science-of-seo/

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The Science of SEO — Presentation Transcript

The Science ofSEO Dan Zarrella Social Media Scientist

#SEOSci

Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by

Takeaway: Search is notdead, but it’s not the onlygame in town.

Takeaway: Before theybuy, they Google.

Takeaway: Social takes aback seat to search whenbuying.

Takeaway: Ranking wellcan make you seem moretrustworthy.

Takeaway: Most peopledon’t trust PPC ads.

Takeaway: People don’tadmit to clicking PPCads.

Takeaway: Search trafficis just one cog in themachine.

Takeaway: Write forhumans, not just spiders.

Takeaway: Your site islisted next to spam. Bedistinguishable.

Design

Research

Specificity

Too good to be true?

Takeaway: Spiders worknights and weekends.

Takeaway: Experimentwith media. There’s morethan one kind of search.

Takeaway: Theconversation isn’t goingto make you rank.

Takeaway: Linkers workearly.

Takeaway: Post morethan you are right now.

Takeaway: Buzzwordsare boring. Give themtimeliness.

Takeaway: Keep titlesbetween 40 and 80characters.

How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by

Thank you!

Gautam Bhamre nice work 1 month ago

Are you sure you want to Yes No

civers01 This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall! 3 months ago

Taireez @mlcooley1 I have the same problem…no audio : ( 4 months ago

Michael Cooley , President & CEO at Exucom Systems, Inc. Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation? 4 months ago

ebusinessguru Wonderful presentation. I loved how you use facts to back up the information. 5 months ago

Scott Wyden Kivowitz , Photographer at Scott Wyden Imagery Very interesting that people tend to not trust ads. 5 months ago

Mohammed ALAMI , expert SEO Google at Mediative SEO then SMO and Blog top tactics to increase visibility ! 5 months ago

Cristiano Silveiro , Coordenador de Marketing e Comunicação at www.audicompany.com.br / www.audisap.com.br Just love it... Thanks Dan & Hubspot ! :)

Cristiano Silveiro
www.silveiro.com/blog 5 months ago

Sally Smith , Educator at Secondary School Great data and advice and all in an easily digestible package. Well done. Does this have a cultural bias? 5 months ago

BarryG51 Most people might not trust PPC ads (Takeaway #9), but the ones who click on them convert at a phenomenal rate, at least according the Marketo guys, giving PPC a great ROI for their own marketing investment. It is still all about revenue and ROI, as sometimes attitudinal information can be misleading. Just like people don't trust TV ads and won't admit to being influenced, same may be true for PPC (Takeaway #10). 5 months ago

The Science of SEO

by HubSpot All-in-one Marketing Software on Dec 08, 2011

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The Science of SEO — Presentation Transcript