The Science of SEO
 

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The Science of SEO

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View the complete webinar: http://www.hubspot.com/the-science-of-seo/

View the complete webinar: http://www.hubspot.com/the-science-of-seo/

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  • nice work
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  • This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall!
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  • @mlcooley1 I have the same problem…no audio : (
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  • Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation?
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  • Wonderful presentation. I loved how you use facts to back up the information.
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The Science of SEO Presentation Transcript

  • 1. The Science ofSEO Dan Zarrella Social Media Scientist
  • 2. #SEOSci
  • 3. Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by
  • 4. vs
  • 5. Takeaway: Search is notdead, but it’s not the onlygame in town.
  • 6. Takeaway: Before theybuy, they Google.
  • 7. Takeaway: Social takes aback seat to search whenbuying.
  • 8. Takeaway: Ranking wellcan make you seem moretrustworthy.
  • 9. Takeaway: Most peopledon’t trust PPC ads.
  • 10. Takeaway: People don’tadmit to clicking PPCads.
  • 11. Takeaway: Search trafficis just one cog in themachine.
  • 12. Takeaway: Write forhumans, not just spiders.
  • 13. Takeaway: Your site islisted next to spam. Bedistinguishable.
  • 14. Design
  • 15. Research
  • 16. Specificity
  • 17. Too good to be true?
  • 18. Takeaway: Spiders worknights and weekends.
  • 19. Takeaway: Experimentwith media. There’s morethan one kind of search.
  • 20. Takeaway: Theconversation isn’t goingto make you rank.
  • 21. Takeaway: Linkers workearly.
  • 22. Takeaway: Post morethan you are right now.
  • 23. Takeaway: Buzzwordsare boring. Give themtimeliness.
  • 24. Takeaway: Keep titlesbetween 40 and 80characters.
  • 25. How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by
  • 26. Thank you!