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The Science of SEO

The Science of SEO



View the complete webinar: http://www.hubspot.com/the-science-of-seo/

View the complete webinar: http://www.hubspot.com/the-science-of-seo/



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  • nice work
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  • This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall!
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  • @mlcooley1 I have the same problem…no audio : (
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  • Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation?
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  • Wonderful presentation. I loved how you use facts to back up the information.
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    The Science of SEO The Science of SEO Presentation Transcript

    • The Science ofSEO Dan Zarrella Social Media Scientist
    • #SEOSci
    • Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by
    • vs
    • Takeaway: Search is notdead, but it’s not the onlygame in town.
    • Takeaway: Before theybuy, they Google.
    • Takeaway: Social takes aback seat to search whenbuying.
    • Takeaway: Ranking wellcan make you seem moretrustworthy.
    • Takeaway: Most peopledon’t trust PPC ads.
    • Takeaway: People don’tadmit to clicking PPCads.
    • Takeaway: Search trafficis just one cog in themachine.
    • Takeaway: Write forhumans, not just spiders.
    • Takeaway: Your site islisted next to spam. Bedistinguishable.
    • Design
    • Research
    • Specificity
    • Too good to be true?
    • Takeaway: Spiders worknights and weekends.
    • Takeaway: Experimentwith media. There’s morethan one kind of search.
    • Takeaway: Theconversation isn’t goingto make you rank.
    • Takeaway: Linkers workearly.
    • Takeaway: Post morethan you are right now.
    • Takeaway: Buzzwordsare boring. Give themtimeliness.
    • Takeaway: Keep titlesbetween 40 and 80characters.
    • How’s your S.E.O impacting your marketing?Marketing.Grader.com Marketing Grader by
    • Thank you!