The Science of ReTweets
Viral Content Sharing on Twitter




           Dan Zarrella
           Viral Marketing Scientist
...
Observability

2
100,000,000
3
Correlation isn’t
    causation, but it
    sure is a hint.
    -Edward Tufte
4
ReTweets-per-Follower




                        7
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words
    1. you           11. please retweet
    2. twitter       12. great
    3. please        13. ...
Ask for the ReTweet
20 Least ReTweetable Words
    1. game           11. well
    2. going          12. sleep
    3. haha           13. gonna
...
ReTweets Use Longer Words
ReTweets are “Smarter”
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Men and Women ReTweet Differently
Timing is Everything
Timing is Everything
Track the Whole Funnel

       Process    Visitors from ReTweets        Tools
     Get Found                             G...
HubSpot Puts the Pieces Together




28
Dan Zarrella
@DanZarrella
The Science of Retweets with Dan Zarrella
The Science of Retweets with Dan Zarrella
The Science of Retweets with Dan Zarrella
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The Science of Retweets with Dan Zarrella

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Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.

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The Science of Retweets with Dan Zarrella

  1. 1. The Science of ReTweets Viral Content Sharing on Twitter Dan Zarrella Viral Marketing Scientist @DanZarrella
  2. 2. Observability 2
  3. 3. 100,000,000 3
  4. 4. Correlation isn’t causation, but it sure is a hint. -Edward Tufte 4
  5. 5. ReTweets-per-Follower 7
  6. 6. Suggested Users are Less ReTweetable
  7. 7. ReTweeting = Link Sharing
  8. 8. Bit.ly is more ReTweetable than TinyURL
  9. 9. 20 Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  10. 10. Ask for the ReTweet
  11. 11. 20 Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  12. 12. ReTweets Use Longer Words
  13. 13. ReTweets are “Smarter”
  14. 14. ReTweets are More Novel
  15. 15. ReTweets are Noun Heavy
  16. 16. ReTweets have More Punctuation
  17. 17. Semicolons are not ReTweetable
  18. 18. ReTweets are Less Emotional
  19. 19. ReTweets are Social and Concrete
  20. 20. Self Reference is not ReTweetable
  21. 21. News is ReTweetable
  22. 22. Men and Women ReTweet Differently
  23. 23. Timing is Everything
  24. 24. Timing is Everything
  25. 25. Track the Whole Funnel Process Visitors from ReTweets Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO • Analytics Leads Convert Convert • Test • Offers / CTAs • Target • Landing Pages • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 27
  26. 26. HubSpot Puts the Pieces Together 28
  27. 27. Dan Zarrella @DanZarrella
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