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The Science of Retweets with Dan Zarrella

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Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively …

Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.

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  • 1. The Science of ReTweets Viral Content Sharing on Twitter Dan Zarrella Viral Marketing Scientist @DanZarrella
  • 2. Observability 2
  • 3. 100,000,000 3
  • 4. Correlation isn’t causation, but it sure is a hint. -Edward Tufte 4
  • 5. ReTweets-per-Follower 7
  • 6. Suggested Users are Less ReTweetable
  • 7. ReTweeting = Link Sharing
  • 8. Bit.ly is more ReTweetable than TinyURL
  • 9. 20 Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  • 10. Ask for the ReTweet
  • 11. 20 Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  • 12. ReTweets Use Longer Words
  • 13. ReTweets are “Smarter”
  • 14. ReTweets are More Novel
  • 15. ReTweets are Noun Heavy
  • 16. ReTweets have More Punctuation
  • 17. Semicolons are not ReTweetable
  • 18. ReTweets are Less Emotional
  • 19. ReTweets are Social and Concrete
  • 20. Self Reference is not ReTweetable
  • 21. News is ReTweetable
  • 22. Men and Women ReTweet Differently
  • 23. Timing is Everything
  • 24. Timing is Everything
  • 25. Track the Whole Funnel Process Visitors from ReTweets Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO • Analytics Leads Convert Convert • Test • Offers / CTAs • Target • Landing Pages • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 27
  • 26. HubSpot Puts the Pieces Together 28
  • 27. Dan Zarrella @DanZarrella

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