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The Science of Press Releases

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  • 1. The Science of Press Releases HubSpot’s PRNewswire’s Social Media Scientist VP of Social Media @DanZarrella @SarahSkerik
  • 2. #PRSci
  • 3. The Dataset
  • 4. Total Views
  • 5. Engagement
  • 6. Postings
  • 7. Media Views
  • 8. Spider Visits
  • 9. Facebook Sharing
  • 10. Give your content distributiona boost with iReach ‘s new app powered by PR Newswire http://bit.ly/ireach-pr
  • 11. Thank you!

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