The Science of Analytics
 

The Science of Analytics

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This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

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The Science of Analytics The Science of Analytics Presentation Transcript

  • The Science of AnalyticsHow to measure ROI. Dan Zarrella Social Media Scientist
  • Unicorns andRainbows
  • decisions?
  • Takeaway:Learn to measure theROI of everything.
  • What do I want toimprove?
  • Takeaway:Identify what leads todollars and cents.
  • KPI
  • Takeaway:Track everything(including social).
  • Proxy Metrics
  • Engagement
  • Takeaway:After ROI, measureengagement.
  • What does mymarket want?
  • Focus Groups
  • Surveys
  • Takeaway:Ask your audiencewhat they want.
  • Takeaway:Identify informationvoids.
  • What will I test?
  • vs
  • Takeaway:Test form fieldquantities.
  • Takeaway:Offer content, notpitches.
  • Get Started Now
  • Takeaway:Make CTAs clickable.
  • Color
  • 49
  • Takeaway:Experiment withpunchy colors.
  • Bad
  • Good
  • Takeaway:Experiment with heroimages.
  • Which variationwas best?
  • Takeaway:Always be testing.
  • Dan Zarrella@DanZarrella