The Science of Analytics

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This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

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The Science of Analytics

  1. 1. The Science of AnalyticsHow to measure ROI. Dan Zarrella Social Media Scientist
  2. 2. Unicorns andRainbows
  3. 3. decisions?
  4. 4. Takeaway:Learn to measure theROI of everything.
  5. 5. What do I want toimprove?
  6. 6. Takeaway:Identify what leads todollars and cents.
  7. 7. KPI
  8. 8. Takeaway:Track everything(including social).
  9. 9. Proxy Metrics
  10. 10. Engagement
  11. 11. Takeaway:After ROI, measureengagement.
  12. 12. What does mymarket want?
  13. 13. Focus Groups
  14. 14. Surveys
  15. 15. Takeaway:Ask your audiencewhat they want.
  16. 16. Takeaway:Identify informationvoids.
  17. 17. What will I test?
  18. 18. vs
  19. 19. Takeaway:Test form fieldquantities.
  20. 20. Takeaway:Offer content, notpitches.
  21. 21. Get Started Now
  22. 22. Takeaway:Make CTAs clickable.
  23. 23. Color
  24. 24. 49
  25. 25. Takeaway:Experiment withpunchy colors.
  26. 26. Bad
  27. 27. Good
  28. 28. Takeaway:Experiment with heroimages.
  29. 29. Which variationwas best?
  30. 30. Takeaway:Always be testing.
  31. 31. Dan Zarrella@DanZarrella
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