The Science of AnalyticsHow to measure ROI.        Dan Zarrella        Social Media Scientist
Unicorns andRainbows
decisions?
Takeaway:Learn to measure theROI of everything.
What do I want toimprove?
Takeaway:Identify what leads todollars and cents.
KPI
Takeaway:Track everything(including social).
Proxy Metrics
Engagement
Takeaway:After ROI, measureengagement.
What does mymarket want?
Focus Groups
Surveys
Takeaway:Ask your audiencewhat they want.
Takeaway:Identify informationvoids.
What will I test?
vs
Takeaway:Test form fieldquantities.
Takeaway:Offer content, notpitches.
Get Started Now
Takeaway:Make CTAs clickable.
Color
49
Takeaway:Experiment withpunchy colors.
Bad
Good
Takeaway:Experiment with heroimages.
Which variationwas best?
Takeaway:Always be testing.
Dan Zarrella@DanZarrella
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
The Science of Analytics
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The Science of Analytics

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This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

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The Science of Analytics

  1. 1. The Science of AnalyticsHow to measure ROI. Dan Zarrella Social Media Scientist
  2. 2. Unicorns andRainbows
  3. 3. decisions?
  4. 4. Takeaway:Learn to measure theROI of everything.
  5. 5. What do I want toimprove?
  6. 6. Takeaway:Identify what leads todollars and cents.
  7. 7. KPI
  8. 8. Takeaway:Track everything(including social).
  9. 9. Proxy Metrics
  10. 10. Engagement
  11. 11. Takeaway:After ROI, measureengagement.
  12. 12. What does mymarket want?
  13. 13. Focus Groups
  14. 14. Surveys
  15. 15. Takeaway:Ask your audiencewhat they want.
  16. 16. Takeaway:Identify informationvoids.
  17. 17. What will I test?
  18. 18. vs
  19. 19. Takeaway:Test form fieldquantities.
  20. 20. Takeaway:Offer content, notpitches.
  21. 21. Get Started Now
  22. 22. Takeaway:Make CTAs clickable.
  23. 23. Color
  24. 24. 49
  25. 25. Takeaway:Experiment withpunchy colors.
  26. 26. Bad
  27. 27. Good
  28. 28. Takeaway:Experiment with heroimages.
  29. 29. Which variationwas best?
  30. 30. Takeaway:Always be testing.
  31. 31. Dan Zarrella@DanZarrella
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