The Role of Social Media in Lead Generation - Social Crush

The Role of Social Media in Lead Generation Ellie Mirman Product Marketing Manager, HubSpot Twitter: @ellieeille

Social Media is JustOne Piece of the Puzzle

Social media is not magic.Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.

You still need to: • Identify your audience • Get them to notice you • Create value for them • Sell something to them • Keep them happyNone of this has changed.

Social media is one tool,used best as part of a balancedinbound marketing strategy.

79% more followers for companies that combine a blog with social media

97% more links (for better rankings) for companies that combine SEO with social media

Social media generatesbusiness results

46% businesses say they acquired a customer from blogs or social media

Both B2B & B2C companies say they acquired a customer from blogs or social media

The Role of Social Mediain Lead Generation Funnel

Website Visitors TOFU(Top of the Funnel) Leads MOFU (Middle of the Funnel) Sales

TOFUFill the top of the funnel

Get Ideas for Content

Create content your personas want

Find Prospects

Expand Reach of Content

Encourage Sharing

MOFUConvert in the middleof the funnel

Capture Leads

Identify Hot Leads

Get Lead Intel

AnalyzeMeasure the funnel

Analyze conversion rates by channel Visitors Leads SalesSEOSocialMedia

Compare social media channels

Measure total reach

A few tipsTo leave you with

Know your goal.

Think like a publisher.

Experiment.

Learn, rinse, repeat.

Case Studies

Case Study: Palomar Technologies41

Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers42

Case Study: Vovici • SEO • Blog • Social Media43

The Results 400+% increase in qualified traffic “We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.” 1,000+% increase in blog subscribers44

Thank You! Ellie Mirman Twitter: @ellieeille Blog: www.elliemirman.com HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com Presentation Slides: http://SlideShare.net/HubSpot45

http://www.mindjumpers.com	336
http://www.perspagina.nl	234
http://www.dutchcowboys.nl	233
http://communicatie0architect.wordpress.com	176
http://paper.li	21
http://www.conseilsmarketing.fr	19
http://blog.websourcing.fr	19
http://feeds.feedburner.com	8
http://twitter.com	3
http://retailomania.blogspot.com	3
http://www.netvibes.com	2
http://www.conseilsmarketing.com	2
http://www.linkedin.com	2
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http://192.168.99.105	1

The Role of Social Media in Lead Generation - Social Crush

by HubSpot All-in-one Marketing Software on Jun 08, 2011

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