The Role of Social Media in Lead Generation       Ellie Mirman       Product Marketing Manager, HubSpot       Twitter: @el...
Social Media is JustOne Piece of the Puzzle
Social media is           not magic.Joining Facebook, Twitter, or LinkedIn                will not revolutionize     your ...
You still need to:    • Identify your audience    • Get them to notice you    • Create value for them    • Sell something ...
Social media is one tool,used best as part of a balancedinbound marketing strategy.
79% more    followers for companies         that combine a blog            with social media
97% more links        (for better rankings)               for companies          that combine SEO           with social me...
Social media generatesbusiness results
46% businesses                    say they       acquired a customer                 from blogs            or social media
Both B2B & B2C companies                      say they         acquired a customer                   from blogs           ...
The Role of Social Mediain Lead Generation Funnel
Website Visitors        TOFU(Top of the Funnel)                                Leads                                      ...
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middleof the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Analyze conversion rates by channel         Visitors   Leads     SalesSEOSocialMedia
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal.
Think like a publisher.
Experiment.
Learn, rinse, repeat.
Case Studies
Case Study: Palomar Technologies41
Case Study: Indium Corporation                                  Developer, manufacturer, supplier of                      ...
Case Study: Vovici                      • SEO                      • Blog                      • Social Media43
The Results                                                400+% increase in qualified traffic     “We find Twitter has be...
Thank You!     Ellie Mirman     Twitter: @ellieeille     Blog: www.elliemirman.com     HubSpot:     Website: www.HubSpot.c...
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
The Role of Social Media in Lead Generation - Social Crush
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The Role of Social Media in Lead Generation - Social Crush

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The Role of Social Media in Lead Generation - Social Crush

  1. 1. The Role of Social Media in Lead Generation Ellie Mirman Product Marketing Manager, HubSpot Twitter: @ellieeille
  2. 2. Social Media is JustOne Piece of the Puzzle
  3. 3. Social media is not magic.Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.
  4. 4. You still need to: • Identify your audience • Get them to notice you • Create value for them • Sell something to them • Keep them happyNone of this has changed.
  5. 5. Social media is one tool,used best as part of a balancedinbound marketing strategy.
  6. 6. 79% more followers for companies that combine a blog with social media
  7. 7. 97% more links (for better rankings) for companies that combine SEO with social media
  8. 8. Social media generatesbusiness results
  9. 9. 46% businesses say they acquired a customer from blogs or social media
  10. 10. Both B2B & B2C companies say they acquired a customer from blogs or social media
  11. 11. The Role of Social Mediain Lead Generation Funnel
  12. 12. Website Visitors TOFU(Top of the Funnel) Leads MOFU (Middle of the Funnel) Sales
  13. 13. TOFUFill the top of the funnel
  14. 14. Get Ideas for Content
  15. 15. Create content your personas want
  16. 16. Find Prospects
  17. 17. Expand Reach of Content
  18. 18. Encourage Sharing
  19. 19. MOFUConvert in the middleof the funnel
  20. 20. Capture Leads
  21. 21. Identify Hot Leads
  22. 22. Get Lead Intel
  23. 23. AnalyzeMeasure the funnel
  24. 24. Analyze conversion rates by channel Visitors Leads SalesSEOSocialMedia
  25. 25. Compare social media channels
  26. 26. Measure total reach
  27. 27. A few tipsTo leave you with
  28. 28. Know your goal.
  29. 29. Think like a publisher.
  30. 30. Experiment.
  31. 31. Learn, rinse, repeat.
  32. 32. Case Studies
  33. 33. Case Study: Palomar Technologies41
  34. 34. Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers42
  35. 35. Case Study: Vovici • SEO • Blog • Social Media43
  36. 36. The Results 400+% increase in qualified traffic “We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.” 1,000+% increase in blog subscribers44
  37. 37. Thank You! Ellie Mirman Twitter: @ellieeille Blog: www.elliemirman.com HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com Presentation Slides: http://SlideShare.net/HubSpot45
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