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  • 1. The Power of Social Media and Search Thank you for joining us! We will begin at: 10:00 am PST 11:00 am MTN 12:00 pm CST 1:00 pm EST Audio: 484-589-1011 Access code: 488-815-346 Enter PIN # on your screen
  • 2. The Power of Social Media and Search - Today’s Speakers Paul Taylor CEO Webmarketing123 paul.taylor@webmarketing123.com Twitter: @Webmarketing123 Webmarketing123 is a Search Engine Marketing and Social Media Marketing Agency Jeanne Hopkins Dir. of Marketing HubSpot jhopkins@hubspot.com Twitter: @jeannehopkins HubSpot provides inbound marketing software that helps your business get found on the internet
  • 3. What’s Webmarketing123? Search Marketing and Social Media Agency: • Search Engine Optimization (SEO) • Pay-Per-Click Management (PPC) • Social Media Marketing (SMM)
  • 4. What’s HubSpot? • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,000+ customers; 120+ employees
  • 5. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  • 6. The Challenge? So Many Pieces!
  • 7. Social Media and Search Work Together Integrate Social Media and SEO to Maximize Your Sales Opportunity
  • 8. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  • 9. Why your business needs a blog: Lead Generation and Brand Building
  • 10. Why your business needs a blog: Lead Generation and Brand Building
  • 11. Why your business needs a blog: Lead Generation and Brand Building Blogs – “The Swiss Army Knife of Social Media” Source: Forrester
  • 12. Why your business needs a blog: Lead Generation and Brand Building Blogs Carry A Lot of Weight Source: Forrester
  • 13. Why your business needs a blog: Lead Generation and Brand Building Blogs for SEO • Blogs are very effective in link development and content development • Content should be published regularly Source: toothpastefordinner.com
  • 14. Why your business needs a blog: Blogs: Making Them BrandFor You Lead Generation and Work Building 3 Effective Ways to Use Blogs: Excellent for creating inbound link value and for presenting fresh content to the search engines Scenario 1: blog.mysite.com Links on this blog to mysite.com add inbound link value to mysite.com. Scenario 2: mysite.com/blog Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com Scenario 3: Get them to link to you Earn one-way inbound links to your site from blogs
  • 15. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  • 16. Where your company should start
  • 17. Where your company should start
  • 18. Top 3 Starting points for Social Media: Where your company should start
  • 19. Leveraging the Power of Social Media to Referral Traffic vs. SEO Traffic Drive Qualified Traffic Use Social Media to Increase Traffic • Both search engine traffic and referral traffic are important • Social Media can help you gain both by linking visitors to your website!
  • 20. Own the First Search Engine Results Page Social Media SEO
  • 21. Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Linkedin: Social Networking for Professionals • Join & Edit your Company’s Page • Create a Linkedin Group • Participate in Q&A section
  • 22. Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Increase Your Referral Traffic through LinkedIn
  • 23. Top 3 Starting points for Social Media: Twitter Optimized Twitter Campaigns and Followership Building • An essential tool to engage your audience and build a conversation with people that matter. • Create a community and a following for your brand. • Create your company’s Twitter profile, design the background.
  • 24. Top 3 Starting points for Social Media: Facebook & Twitter Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Twitter
  • 25. Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Referral Traffic: Facebook Fan Page - B2B Lead Gen • Create a Facebook Fan Page • Once you have fans, you able to send ‘updates’ to all
  • 26. Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Facebook
  • 27. Take the Plunge!
  • 28. Contact Information Search Engine Marketing – A Perspective Please contact: Webmarketing123 Andrew Dobbs (800) 619 1570 Andrew.Dobbs@Webmarketing123.com