The Power of Social Media and Search



                       Thank you for joining us!
                          We will...
The Power of Social Media and Search -
          Today’s Speakers
                        Paul Taylor
                   C...
What’s Webmarketing123?


Search Marketing and Social Media Agency:

   •   Search Engine Optimization (SEO)

   •   Pay-P...
What’s HubSpot?




• Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,000+ custom...
Topics for Today’s Webinar

1) How Social Media and Search fit together strategically
  in your marketing plan


2) Why yo...
The Challenge? So Many Pieces!
Social Media and Search Work Together

Integrate Social Media and SEO to Maximize Your Sales
                     Opportun...
Topics for Today’s Webinar

1) How Social Media and Search fit together strategically
  in your marketing plan


2) Why yo...
Why your business needs a blog:
Lead Generation and Brand Building
Why your business needs a blog:
Lead Generation and Brand Building
Why your business needs a blog:
Lead Generation and Brand Building
Blogs – “The Swiss Army Knife of Social Media”




    ...
Why your business needs a blog:
Lead Generation and Brand Building
       Blogs Carry A Lot of Weight




                ...
Why your business needs a blog:
       Lead Generation and Brand Building
                                Blogs for SEO

•...
Why your business needs a blog:
     Blogs: Making Them BrandFor You
    Lead Generation and Work Building
               ...
Topics for Today’s Webinar

1) How Social Media and Search fit together strategically
  in your marketing plan


2) Why yo...
Where your company should start
Where your company should start
Top 3 Starting points for Social Media:
  Where your company should start
Leveraging the Power of Social Media to
       Referral Traffic vs. SEO Traffic
          Drive Qualified Traffic
        ...
Own the First Search Engine Results Page


  Social
  Media



   SEO
Top 3 Starting points for Social Media:
                    Linkedin
        Facebook Groups: B2B Lead Gen
Linkedin: Socia...
Top 3 Starting points for Social Media:
               Linkedin
   Facebook Groups: B2B Lead Gen
 Increase Your Referral T...
Top 3 Starting points for Social Media:
                  Twitter
         Optimized Twitter Campaigns and Followership Bu...
Top 3 Starting points for Social Media:
         Facebook & Twitter
   Facebook Groups: B2B Lead Gen
 Increase Your Referr...
Top 3 Starting points for Social Media:
                  Facebook
       Facebook Groups: B2B Lead Gen
    Referral Traff...
Top 3 Starting points for Social Media:
              Facebook
   Facebook Groups: B2B Lead Gen
Increase Your Referral Tra...
Take the Plunge!
Contact Information
    Search Engine Marketing – A Perspective



Please contact:

Webmarketing123
Andrew Dobbs
(800) 619...
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The Power of Social Media + Search

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The Power of Social Media + Search

  1. 1. The Power of Social Media and Search Thank you for joining us! We will begin at: 10:00 am PST 11:00 am MTN 12:00 pm CST 1:00 pm EST Audio: 484-589-1011 Access code: 488-815-346 Enter PIN # on your screen
  2. 2. The Power of Social Media and Search - Today’s Speakers Paul Taylor CEO Webmarketing123 paul.taylor@webmarketing123.com Twitter: @Webmarketing123 Webmarketing123 is a Search Engine Marketing and Social Media Marketing Agency Jeanne Hopkins Dir. of Marketing HubSpot jhopkins@hubspot.com Twitter: @jeannehopkins HubSpot provides inbound marketing software that helps your business get found on the internet
  3. 3. What’s Webmarketing123? Search Marketing and Social Media Agency: • Search Engine Optimization (SEO) • Pay-Per-Click Management (PPC) • Social Media Marketing (SMM)
  4. 4. What’s HubSpot? • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,000+ customers; 120+ employees
  5. 5. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  6. 6. The Challenge? So Many Pieces!
  7. 7. Social Media and Search Work Together Integrate Social Media and SEO to Maximize Your Sales Opportunity
  8. 8. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  9. 9. Why your business needs a blog: Lead Generation and Brand Building
  10. 10. Why your business needs a blog: Lead Generation and Brand Building
  11. 11. Why your business needs a blog: Lead Generation and Brand Building Blogs – “The Swiss Army Knife of Social Media” Source: Forrester
  12. 12. Why your business needs a blog: Lead Generation and Brand Building Blogs Carry A Lot of Weight Source: Forrester
  13. 13. Why your business needs a blog: Lead Generation and Brand Building Blogs for SEO • Blogs are very effective in link development and content development • Content should be published regularly Source: toothpastefordinner.com
  14. 14. Why your business needs a blog: Blogs: Making Them BrandFor You Lead Generation and Work Building 3 Effective Ways to Use Blogs: Excellent for creating inbound link value and for presenting fresh content to the search engines Scenario 1: blog.mysite.com Links on this blog to mysite.com add inbound link value to mysite.com. Scenario 2: mysite.com/blog Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com Scenario 3: Get them to link to you Earn one-way inbound links to your site from blogs
  15. 15. Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why
  16. 16. Where your company should start
  17. 17. Where your company should start
  18. 18. Top 3 Starting points for Social Media: Where your company should start
  19. 19. Leveraging the Power of Social Media to Referral Traffic vs. SEO Traffic Drive Qualified Traffic Use Social Media to Increase Traffic • Both search engine traffic and referral traffic are important • Social Media can help you gain both by linking visitors to your website!
  20. 20. Own the First Search Engine Results Page Social Media SEO
  21. 21. Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Linkedin: Social Networking for Professionals • Join & Edit your Company’s Page • Create a Linkedin Group • Participate in Q&A section
  22. 22. Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Increase Your Referral Traffic through LinkedIn
  23. 23. Top 3 Starting points for Social Media: Twitter Optimized Twitter Campaigns and Followership Building • An essential tool to engage your audience and build a conversation with people that matter. • Create a community and a following for your brand. • Create your company’s Twitter profile, design the background.
  24. 24. Top 3 Starting points for Social Media: Facebook & Twitter Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Twitter
  25. 25. Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Referral Traffic: Facebook Fan Page - B2B Lead Gen • Create a Facebook Fan Page • Once you have fans, you able to send ‘updates’ to all
  26. 26. Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Facebook
  27. 27. Take the Plunge!
  28. 28. Contact Information Search Engine Marketing – A Perspective Please contact: Webmarketing123 Andrew Dobbs (800) 619 1570 Andrew.Dobbs@Webmarketing123.com
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