The Power of Social Media + Search

The Power of Social Media and Search Thank you for joining us! We will begin at: 10:00 am PST 11:00 am MTN 12:00 pm CST 1:00 pm EST Audio: 484-589-1011 Access code: 488-815-346 Enter PIN # on your screen

The Power of Social Media and Search - Today’s Speakers Paul Taylor CEO Webmarketing123 paul.taylor@webmarketing123.com Twitter: @Webmarketing123 Webmarketing123 is a Search Engine Marketing and Social Media Marketing Agency Jeanne Hopkins Dir. of Marketing HubSpot jhopkins@hubspot.com Twitter: @jeannehopkins HubSpot provides inbound marketing software that helps your business get found on the internet

What’s Webmarketing123? Search Marketing and Social Media Agency: • Search Engine Optimization (SEO) • Pay-Per-Click Management (PPC) • Social Media Marketing (SMM)

What’s HubSpot? • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,000+ customers; 120+ employees

Topics for Today’s Webinar 1) How Social Media and Search fit together strategically in your marketing plan 2) Why your business needs a blog for lead generation and brand building 3) The top 3 starting points for Social Media: Where your company should start and why

The Challenge? So Many Pieces!

Social Media and Search Work Together Integrate Social Media and SEO to Maximize Your Sales Opportunity

Why your business needs a blog: Lead Generation and Brand Building

Why your business needs a blog: Lead Generation and Brand Building Blogs – “The Swiss Army Knife of Social Media” Source: Forrester

Why your business needs a blog: Lead Generation and Brand Building Blogs Carry A Lot of Weight Source: Forrester

Why your business needs a blog: Lead Generation and Brand Building Blogs for SEO • Blogs are very effective in link development and content development • Content should be published regularly Source: toothpastefordinner.com

Why your business needs a blog: Blogs: Making Them BrandFor You Lead Generation and Work Building 3 Effective Ways to Use Blogs: Excellent for creating inbound link value and for presenting fresh content to the search engines Scenario 1: blog.mysite.com Links on this blog to mysite.com add inbound link value to mysite.com. Scenario 2: mysite.com/blog Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com Scenario 3: Get them to link to you Earn one-way inbound links to your site from blogs

Where your company should start

Top 3 Starting points for Social Media: Where your company should start

Leveraging the Power of Social Media to Referral Traffic vs. SEO Traffic Drive Qualified Traffic Use Social Media to Increase Traffic • Both search engine traffic and referral traffic are important • Social Media can help you gain both by linking visitors to your website!

Own the First Search Engine Results Page Social Media SEO

Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Linkedin: Social Networking for Professionals • Join & Edit your Company’s Page • Create a Linkedin Group • Participate in Q&A section

Top 3 Starting points for Social Media: Linkedin Facebook Groups: B2B Lead Gen Increase Your Referral Traffic through LinkedIn

Top 3 Starting points for Social Media: Twitter Optimized Twitter Campaigns and Followership Building • An essential tool to engage your audience and build a conversation with people that matter. • Create a community and a following for your brand. • Create your company’s Twitter profile, design the background.

Top 3 Starting points for Social Media: Facebook & Twitter Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Twitter

Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Referral Traffic: Facebook Fan Page - B2B Lead Gen • Create a Facebook Fan Page • Once you have fans, you able to send ‘updates’ to all

Top 3 Starting points for Social Media: Facebook Facebook Groups: B2B Lead Gen Increase Your Referral Traffic Through Facebook

Take the Plunge!

Contact Information Search Engine Marketing – A Perspective Please contact: Webmarketing123 Andrew Dobbs (800) 619 1570 Andrew.Dobbs@Webmarketing123.com

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The Power of Social Media + Search

by HubSpot All-in-one Marketing Software on Jan 14, 2010

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