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The Future of Marketing is Inbound Marketing
 

The Future of Marketing is Inbound Marketing

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What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. ...

What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. (Brandsource Convention Presentation by Mike Volpe.)

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  • saw the embedded video... its slick ... and cool

    one suggestion - the video on the last slide is too deep into the presentation. For better impact, you might move this to slide 1 or slide 2... thats likely to create a far more engaging viewer experience...

    in case you put it on slide 1, the video will now actually autoplay on pageload (we've recently introduced it)... you may or may not want that...


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  • Business accounts are meant to JUST manage your Business Page and ads – you don’t show up in searches, you can’t interact with or view other people’s profiles, and you’re limited to only managing your Business Page and AdsAdd personality and humanize your brand.We’ll talk more about Business Pages later… but you can add as many admins as you want, and admins don’t show up on the Page except among other Fans.
  • To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
  • -email your opt-in mailing list-include link in your email signature-blog about yourfacebook page-post a link or badge on your website or blog
  • Facebook SearchNot a lot you can do – mostly based on # fans, the more fans you have, the higher you will rank in searchesYour Page name also plays a part, so some companies choose to include a couple of keywords in their Page name. However, don’t go overboard and realize you’re committing to the full name forever (you can’t really change this later on).Public Search-Facebook is now doing a lot to help get its pages indexed by search engines like Google.PersonalSettings -> Privacy Settings -> SearchBusinessPage -> Edit Page -> Settings

The Future of Marketing is Inbound Marketing The Future of Marketing is Inbound Marketing Presentation Transcript

  • The Future of Marketingis Inbound Marketing
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe
  • Marketing is Changing
    1950 - 2000
    2000 - 2050
  • Outbound Marketing
  • Outbound Marketing is Harder
    800-555-1234
    Annoying
    Salesperson
  • More Bad News…
  • The Good News…
  • Inbound Marketing
  • Inbound Gives Leverage
  • Budget vs. Brains
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • NY Parking Tickets
    Blogging + SEO + Social Media
    • 7x more website visitors
    • 25x more visitors from Google
    • 8x more links to website
    Website Visitors
  • Music Videos
    • Video
    40,000 views first week
    10,000 views first day
    • Social Media
    #1 source = StumbleUpon
    #2 source = Twitter
    #3 source = Facebook
    • SEO
    Page 1 for “inbound marketing”
    50+ inbound links to blog article
  • BlendTec - Will It Blend?
    Videos + Social Media
    55,000 inbound links
    83,000 YouTube subscribers
    500+ Facebook groups
    5 Digg front page stories
    3x Sales Increase
  • Questions to ask yourself...
  • How am I expanding my online footprint?
  • Am I publishing
    share-worthy content?
  • How can I start and join relevant conversations?
  • Am I present
    everywhere that people
    discuss my industry?
  • Stop thinking like a
    marketer or advertiser.
  • Start thinking like a
    publisher and socializer.
  • Some Ideas…
    Flickr: Gaetoan Lee
  • Publish Everything
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • Publish Everywhere
  • Target Content to Your Personas
    Kadient photo by: David Meerman Scott
  • 1,000’s of Tweets about report - Twitter drove 30% of traffic
    Link-Worthy & Share-Worthy
  • What Gets Shared?
    Rarely
    Shared
    Frequently
    Shared
    • Product info
    • Free trials
    • Software documentation
    • New market data
    • Educational content
    • Top-notch blog posts
  • Make Sharing Easy
  • Twitter for Customer Service
    http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm
  • Social Media is Personal
    Are you going to let Comcast
    provide more
    personal
    service than you do?
  • What about Best Buy?
  • 1-1 Personal Service & Advice
  • Home Depot on Facebook
  • Personal Profile vs. Business Page
    Set up a Personal Profile first and then create a Business Page that you will administer
    Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
  • Create an Engaging Presence
    Events
    Videos
    Discussions
    Photos
    Blog Articles
  • Go Viral – Leverage News Feed
    News Feed shows updates on your and your friends’ activity
    First thing you see when you log in
    Your updates show on your profile “Wall”
    Allow users to engage with you – each activity is shared with their network
  • Draw on Your Network
  • Twitter.Grader.com Keyword Search
  • Search.Twitter.com
  • Optimize for Search
    Facebook Search
    Based on # Fans
    • Public Search
    • Check your settings
  • Advertise on Facebook
    http://www.facebook.com/advertising/
    Note: You must be logged in to create an ad
  • Measure Friends, Fans, Activity
  • Additional Resources
    Facebook Marketing eBook
    http://www.hubspot.com/facebook-for-business-marketing-hub/
    Twitter Marketing eBook
    http://www.hubspot.com/twitter-marketing-hub/
    Social Media Marketing Kit
    http://www.hubspot.com/twitter-marketing-hub/
    Blog: http://Blog.HubSpot.com
  • Thank You!
    Today’s slides & more resources:
    www.MikeVolpe.com/BrandSource
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe