The ABCs of Startup Marketing

by HubSpot All-in-one Marketing Software on Jun 09, 2010

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Startup marketing tips from Mike Volpe of HubSpot, covering lessons learned from growing to over 3,000 business customers in 3 years.

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Startup marketing tips from Mike Volpe of HubSpot, covering lessons learned from growing to over 3,000 business customers in 3 years.

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The ABCs of Startup Marketing — Presentation Transcript

The ABC’s of
Startup Marketing
Lessons from 3 years and 3,000 customers
Mike Volpe
VP Marketing, HubSpot
@mvolpe

Avoid Addiction
(to Google)

Don’t make me do marketing!
Just up our AdWords limit...

Blog Beforehand
(prior to product launch)

Not doing it like him?
You’re doing it wrong.

HubSpot.com/cartoons

Target Content to Your Personas

Publish Everything

Our blog is the #1 resource mentioned by our prospects
to our salespeople.

Our blog is one of our top 3 sources of leads and sales.

Create
Convenience
(for potential customers)

2.4 million websites graded
(Plus emails, web traffic, PR, social buzz…)
Flickr: wfyurasko

Drive with Data
(feelings lead to failure)

Data is your friend. You can trust data.

Measure each stage of your
sales and marketing process.
Visits
Prospects
Leads
Wo. Leads
Opps
Cust

Drill into each source to diagnose.
…By Channel or Source
Visitors
Leads
Sales
SEO
Social
Media

Set targets for all key metrics.

Measure progress to targets daily.

Measure often. Evolve faster.

Employ the Exceptional
(outstanding & unusual)

80% of my team had under 12 months experience in “marketing” when hired.

GSD
Sharp

D A R C : Digital

D A R C : Analytical

D A R C : Reach

D A R C : Content

Empower Employees by Sharing Info

All Your Employees Are Marketers

Questions to ask yourself...

Am I regularly creating new share-worthy content?

Am I promoting my content
in social media conversations?

Am I optimizing my content for search and social media?

Am I converting as
many visitors into
leads and sales as I can?

Stop thinking like a
marketer or advertiser.

Start thinking like a
publisher and socializer.

Who is HubSpot?
160+ Employees in Cambridge, MA (MIT)
$33m in VC (3 rounds)
SaaSfor Marketing at $3K-15K/year

Complicated & Confusing
Easy & Integrated

Growth
3,000 Customers
Q1 2007
Q2 2010

Suggested Next Steps:
1) Download these slides:
www.MikeVolpe.com/ABCs
2) Read “Inbound Marketing “Book
3) Grade your website: www.WebsiteGrader.com
4) Additional Free Resources: www.HubSpot.com/marketing-hubs
Q & A
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
mvolpe@hubspot.com

William Toll , VP, Marketing at Yottaa Great stuff- if you see Mike deliver it in person you will feel the passion of him and the team! 1 year ago

Are you sure you want to Yes No

Team Success , Success Teams at Success4sure nice & informative..,
http://www.slideshare.net/success4sure/success4-sure
If interesting in start up your business that is also in your spare time. 1 year ago

Steinmuller Partners at Steinmuller Partners Mike and Hubspot listen to their customers... are you? 1 year ago

The ABCs of Startup Marketing

by HubSpot All-in-one Marketing Software on Jun 09, 2010

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The ABCs of Startup Marketing — Presentation Transcript