HubSpot and Webtrends have partnered to provide you with an overview on the 5 key tools for effective Facebook marketing: Website integration, Pages, Ads, Apps, and Analytics. Learn how to drive both ...
HubSpot and Webtrends have partnered to provide you with an overview on the 5 key tools for effective Facebook marketing: Website integration, Pages, Ads, Apps, and Analytics. Learn how to drive both branding and defensible ROI from your Facebook efforts. http://www.hubspot.com/webinar-the-5-key-tools-for-effective-facebook-marketing/
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We Know Online Marketing, Online Marketing at We Know Online MarketingThe presentation was very nice and informative. Keep posting good presentations like this. I agree with you that Facebook is one of the most popular social media networking sites. If people learn to use it properly they surely expand their businesses.1 year ago
The 5 Key Tools for Effective Facebook MarketingPresentation Transcript
The 5 Tools for EffectiveFacebook MarketingJustin KistnerSr. Manager of Social Product MarketingDan ZarrellaSocial Media Scientist @justinkistner @danzarrella #5tools
Social Is The #1 Online Activity• Social media is not only the most popular activity online, it grew the most at 48% growth over last year.• Social media was the most popular activity last year. It also grew the most last year tripling in time spent over 2008.• Users spend 4 times as much time on social networks than they do email.• Users spend a 1/3 less time on email this year than they did last year. @justinkistner @danzarrella #5tools
Fortune 100 site traffic decreasing Yearly change in Unique Visits – Fortune 100 (2009-2010) 150.00% Cisco systems (139%) 100.00% 50.00% 0.00% -50.00% Phillip Morris (-76.3%) -100.00%• Average percentage drop was 23.02%• 68% of companies experienced negative growth in unique visits from 2009 –[1] Unique visits [1] monitored between Nov 2009 – Nov 2010 2010 were @justinkistner @danzarrella #5tools
Updates have poor reach Where fan messages go to dieYou try toreach fansby mail @justinkistner @danzarrella #5tools
Ads reach all fansTarget fans • Paid delivery like email • Deploying an app and not notifying fans is like launching the landing page for an email campaign but never sending the email @justinkistner @danzarrella #5tools
Place Pages@justinkistner @danzarrella #5tools
@justinkistner @danzarrella #5tools
Facebook Deals@justinkistner @danzarrella #5tools
Requires Check In @justinkistner @danzarrella #5tools
Ad Multiplication InterestImages Ad Copy Targeting InterestImages Ad Copy Targeting Interest Unique AdImages Ad Copy Targeting Combos InterestImages Ad Copy Targeting InterestImages Ad Copy Targeting @justinkistner @danzarrella #5tools
Busy Tabs Make Bad Landing Pages Ads 2000 pxNewsfeed 10 appsPosts too busy• Using a single tab is like linking all Google Ads to your home page• Need targeted landing apps @justinkistner @danzarrella #5tools
Analytics@justinkistner @danzarrella #5tools
Earned Media Display Ad Example Vs.@justinkistner @danzarrella #5tools
Lead Value@justinkistner @danzarrella #5tools
Direct Coupon RedemptionAttribution can be tracked through the redemption of coupons that areexclusive to Facebook pages. @justinkistner @danzarrella #5tools
Alexandre Tavares
Tools to Boost Your Social Media Productivity. Set & Forget It - The top video clips of the week are here
1 year ago