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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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    Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe - Presentation Transcript

    1. The Future of Marketing
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe
    2. Marketing is Changing
      1950 - 2000
      2000 - 2050
    3. Outbound Marketing
    4. Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    5. More Bad News…
    6. The Good News…
    7. Inbound Marketing
    8. Inbound Gives Leverage
    9. Budget vs. Brains
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    10. NY Parking Tickets
      Blogging + SEO + Social Media
      • 7x more website visitors
      • 25x more visitors from Google
      • 8x more links to website
      Website Visitors
    11. Vocio
      Blogging + SEO + Social Media
      • 2x more website visitors
      • “This puts us on par with companies that can outspend us 100 fold in marketing”
      Website Visitors
    12. WebsiteGrader.com
      Free Interactive Tool
      1.1 million reports generated
      30,000+ inbound links
      50,000+ opt-in email list
      $5,000 marketing budget
    13. B2B Music Videos
      • Video
      40,000 views first week
      10,000 views first day
      • Social Media
      #1 source = StumbleUpon
      #2 source = Twitter
      #3 source = Facebook
      • SEO
      Page 1 for “inbound marketing”
      50+ inbound links to blog article
    14. BlendTec - Will It Blend?
      Videos + Social Media
      55,000 inbound links
      83,000 YouTube subscribers
      500+ Facebook groups
      5 Digg front page stories
      3x Sales Increase
    15. Questions to ask yourself...
    16. How am I expanding my online footprint?
    17. Am I publishing
      share-worthy content?
    18. How can I start and join relevant conversations?
    19. Am I present
      everywhere people discuss
      my industry?
    20. Stop thinking like a
      marketer or advertiser.
    21. Start thinking like a
      publisher and socializer.
    22. Thank You!
      Today’s slides:
      www.MikeVolpe.com/TampaBayCEO
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe

    + HubSpot MarketingHubSpot Marketing, 3 months ago

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