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The Future of Marketing<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
Outbound Marketing<br />
Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
More Bad News…<br />
The Good News…<br />
Inbound Marketing<br />
Inbound Gives Leverage<br />
Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
NY Parking Tickets<br />Blogging + SEO + Social Media<br /><ul><li>7x more website visitors
25x more visitors from Google
8x more links to website</li></ul>Website Visitors<br />
Vocio<br />Blogging + SEO + Social Media<br /><ul><li>2x more website visitors
“This puts us on par with companies that can outspend us 100 fold in marketing”</li></ul>Website Visitors<br />
WebsiteGrader.com<br />Free Interactive Tool<br />1.1 million reports generated<br />30,000+ inbound links<br />50,000+ op...
B2B Music Videos<br /><ul><li>Video</li></ul>40,000 views first week<br />10,000 views first day<br /><ul><li>Social Media...
BlendTec - Will It Blend?<br />Videos + Social Media<br />55,000 inbound links<br />83,000 YouTube subscribers<br />500+ F...
Questions to ask yourself...<br />
How am I expanding my online footprint?<br />
Am I publishing<br />share-worthy content?<br />
How can I start and join relevant conversations?<br />
Am I present<br />everywhere people discuss<br />my industry?<br />
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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

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Transcript of "Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe"

  1. 1. The Future of Marketing<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
  2. 2. Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
  3. 3. Outbound Marketing<br />
  4. 4. Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
  5. 5. More Bad News…<br />
  6. 6. The Good News…<br />
  7. 7. Inbound Marketing<br />
  8. 8. Inbound Gives Leverage<br />
  9. 9. Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
  10. 10. NY Parking Tickets<br />Blogging + SEO + Social Media<br /><ul><li>7x more website visitors
  11. 11. 25x more visitors from Google
  12. 12. 8x more links to website</li></ul>Website Visitors<br />
  13. 13. Vocio<br />Blogging + SEO + Social Media<br /><ul><li>2x more website visitors
  14. 14. “This puts us on par with companies that can outspend us 100 fold in marketing”</li></ul>Website Visitors<br />
  15. 15. WebsiteGrader.com<br />Free Interactive Tool<br />1.1 million reports generated<br />30,000+ inbound links<br />50,000+ opt-in email list<br />$5,000 marketing budget<br />
  16. 16. B2B Music Videos<br /><ul><li>Video</li></ul>40,000 views first week<br />10,000 views first day<br /><ul><li>Social Media</li></ul>#1 source = StumbleUpon<br />#2 source = Twitter<br />#3 source = Facebook<br /><ul><li>SEO</li></ul>Page 1 for “inbound marketing”<br />50+ inbound links to blog article<br />
  17. 17. BlendTec - Will It Blend?<br />Videos + Social Media<br />55,000 inbound links<br />83,000 YouTube subscribers<br />500+ Facebook groups<br />5 Digg front page stories<br />3x Sales Increase<br />
  18. 18. Questions to ask yourself...<br />
  19. 19. How am I expanding my online footprint?<br />
  20. 20. Am I publishing<br />share-worthy content?<br />
  21. 21. How can I start and join relevant conversations?<br />
  22. 22. Am I present<br />everywhere people discuss<br />my industry?<br />
  23. 23. Stop thinking like a<br />marketer or advertiser.<br />
  24. 24. Start thinking like a<br />publisher and socializer.<br />
  25. 25. Thank You!<br />Today’s slides:<br />www.MikeVolpe.com/TampaBayCEO<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
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