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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

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Transcript

  • 1. The Future of Marketing<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
  • 2. Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
  • 3. Outbound Marketing<br />
  • 4. Outbound Marketing is Harder<br />800-555-1234<br />Annoying<br />Salesperson<br />
  • 5. More Bad News…<br />
  • 6. The Good News…<br />
  • 7. Inbound Marketing<br />
  • 8. Inbound Gives Leverage<br />
  • 9. Budget vs. Brains<br />Flickr: Refracted Moments<br />Flickr: Gaetoan Lee<br />
  • 10. NY Parking Tickets<br />Blogging + SEO + Social Media<br /><ul><li>7x more website visitors
  • 11. 25x more visitors from Google
  • 12. 8x more links to website</li></ul>Website Visitors<br />
  • 13. Vocio<br />Blogging + SEO + Social Media<br /><ul><li>2x more website visitors
  • 14. “This puts us on par with companies that can outspend us 100 fold in marketing”</li></ul>Website Visitors<br />
  • 15. WebsiteGrader.com<br />Free Interactive Tool<br />1.1 million reports generated<br />30,000+ inbound links<br />50,000+ opt-in email list<br />$5,000 marketing budget<br />
  • 16. B2B Music Videos<br /><ul><li>Video</li></ul>40,000 views first week<br />10,000 views first day<br /><ul><li>Social Media</li></ul>#1 source = StumbleUpon<br />#2 source = Twitter<br />#3 source = Facebook<br /><ul><li>SEO</li></ul>Page 1 for “inbound marketing”<br />50+ inbound links to blog article<br />
  • 17. BlendTec - Will It Blend?<br />Videos + Social Media<br />55,000 inbound links<br />83,000 YouTube subscribers<br />500+ Facebook groups<br />5 Digg front page stories<br />3x Sales Increase<br />
  • 18. Questions to ask yourself...<br />
  • 19. How am I expanding my online footprint?<br />
  • 20. Am I publishing<br />share-worthy content?<br />
  • 21. How can I start and join relevant conversations?<br />
  • 22. Am I present<br />everywhere people discuss<br />my industry?<br />
  • 23. Stop thinking like a<br />marketer or advertiser.<br />
  • 24. Start thinking like a<br />publisher and socializer.<br />
  • 25. Thank You!<br />Today’s slides:<br />www.MikeVolpe.com/TampaBayCEO<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />

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