Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
 

Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

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    Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe Presentation Transcript

    • The Future of Marketing
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe
    • Marketing is Changing
      1950 - 2000
      2000 - 2050
    • Outbound Marketing
    • Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    • More Bad News…
    • The Good News…
    • Inbound Marketing
    • Inbound Gives Leverage
    • Budget vs. Brains
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    • NY Parking Tickets
      Blogging + SEO + Social Media
      • 7x more website visitors
      • 25x more visitors from Google
      • 8x more links to website
      Website Visitors
    • Vocio
      Blogging + SEO + Social Media
      • 2x more website visitors
      • “This puts us on par with companies that can outspend us 100 fold in marketing”
      Website Visitors
    • WebsiteGrader.com
      Free Interactive Tool
      1.1 million reports generated
      30,000+ inbound links
      50,000+ opt-in email list
      $5,000 marketing budget
    • B2B Music Videos
      • Video
      40,000 views first week
      10,000 views first day
      • Social Media
      #1 source = StumbleUpon
      #2 source = Twitter
      #3 source = Facebook
      • SEO
      Page 1 for “inbound marketing”
      50+ inbound links to blog article
    • BlendTec - Will It Blend?
      Videos + Social Media
      55,000 inbound links
      83,000 YouTube subscribers
      500+ Facebook groups
      5 Digg front page stories
      3x Sales Increase
    • Questions to ask yourself...
    • How am I expanding my online footprint?
    • Am I publishing
      share-worthy content?
    • How can I start and join relevant conversations?
    • Am I present
      everywhere people discuss
      my industry?
    • Stop thinking like a
      marketer or advertiser.
    • Start thinking like a
      publisher and socializer.
    • Thank You!
      Today’s slides:
      www.MikeVolpe.com/TampaBayCEO
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe