Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
 

Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe Presentation Transcript

  • The Future of Marketing
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe
  • Marketing is Changing
    1950 - 2000
    2000 - 2050
  • Outbound Marketing
  • Outbound Marketing is Harder
    800-555-1234
    Annoying
    Salesperson
  • More Bad News…
  • The Good News…
  • Inbound Marketing
  • Inbound Gives Leverage
  • Budget vs. Brains
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • NY Parking Tickets
    Blogging + SEO + Social Media
    • 7x more website visitors
    • 25x more visitors from Google
    • 8x more links to website
    Website Visitors
  • Vocio
    Blogging + SEO + Social Media
    • 2x more website visitors
    • “This puts us on par with companies that can outspend us 100 fold in marketing”
    Website Visitors
  • WebsiteGrader.com
    Free Interactive Tool
    1.1 million reports generated
    30,000+ inbound links
    50,000+ opt-in email list
    $5,000 marketing budget
  • B2B Music Videos
    • Video
    40,000 views first week
    10,000 views first day
    • Social Media
    #1 source = StumbleUpon
    #2 source = Twitter
    #3 source = Facebook
    • SEO
    Page 1 for “inbound marketing”
    50+ inbound links to blog article
  • BlendTec - Will It Blend?
    Videos + Social Media
    55,000 inbound links
    83,000 YouTube subscribers
    500+ Facebook groups
    5 Digg front page stories
    3x Sales Increase
  • Questions to ask yourself...
  • How am I expanding my online footprint?
  • Am I publishing
    share-worthy content?
  • How can I start and join relevant conversations?
  • Am I present
    everywhere people discuss
    my industry?
  • Stop thinking like a
    marketer or advertiser.
  • Start thinking like a
    publisher and socializer.
  • Thank You!
    Today’s slides:
    www.MikeVolpe.com/TampaBayCEO
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe