Inbound Marketing:
  Ideas for Starting
   Something New

    Dharmesh Shah
 Founder, CTO HubSpot
@dharmesh

(and I’m a hackepreneur)
23,000+ RSS subscribers
 125,000 LinkedIn members
Q&A: Answers.OnStartups.com
1000
                                           1500
                                                  2000




          ...
Who’s working on a new
business/idea/project?
Outbound Marketing

 Why you
should take
the startup
   leap.
Inbound Marketing:
Get Found using Google,
Social Media and Blogs


 #2 Web Marketing
      Book

InboundBook.com
Marketing was about
   pushing
messages out.
Today it’s about
pulling
    people in.
Make marketing about
Outbound Marketing

   brains not budget.


                vs.
Inbound Marketing Gives Leverage
With
inbound,
you don’t
have to be
schmucky.
Outbound Marketing
Outbound Marketing



 Write a blog,
    not a
  business
    plan.
Stealth mode is for
fighter jets, not startups
As ye SEO,
so shall ye reap.
Lessons from 2,177,082 websites.
Friends don’t let
friends make
their page title
“Home”
Keywords:
Don’t pick a
fight with a
ninja.
(Unless you’re a ninja)
Don’t forget the humans!
Building A Blog
  Following
Outbound Marketing
          Experiment with
          different types of
               content.
Polarization   works
Example: Outbound marketing
       harms kittens.
Look deep
into your
  data.
Social Media
Even normal people
use twitter now.


(via @dharmesh)
Outbound Marketing


  The basics:
  1.   Bio in Profile (76% fail)
  2.   Avatar
  3.   Background
  4.   Website Link (8...
Not having fun?
You’re doing it wrong!
Be a marketing
  superhero.

 Find your
super power.
I #upvote @dharmesh
for being non-lame at
#sxsw.


(Or, you can #downvote me too)
Thanks!

Inbound Marketing:
Get Found using Google,
Social Media and Blogs

 Dharmesh: You
need to run to B&N
    bookstor...
THANKS!
Questions/Feedback:


@dharmesh

dshah@hubspot.com
Your idea stinks,
market it anyways.
SXSW 2010: Inbound Marketing Presentation
SXSW 2010: Inbound Marketing Presentation
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SXSW 2010: Inbound Marketing Presentation

  1. 1. Inbound Marketing: Ideas for Starting Something New Dharmesh Shah Founder, CTO HubSpot
  2. 2. @dharmesh (and I’m a hackepreneur)
  3. 3. 23,000+ RSS subscribers 125,000 LinkedIn members Q&A: Answers.OnStartups.com
  4. 4. 1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
  5. 5. Who’s working on a new business/idea/project?
  6. 6. Outbound Marketing Why you should take the startup leap.
  7. 7. Inbound Marketing: Get Found using Google, Social Media and Blogs #2 Web Marketing Book InboundBook.com
  8. 8. Marketing was about pushing messages out.
  9. 9. Today it’s about pulling people in.
  10. 10. Make marketing about Outbound Marketing brains not budget. vs.
  11. 11. Inbound Marketing Gives Leverage
  12. 12. With inbound, you don’t have to be schmucky.
  13. 13. Outbound Marketing
  14. 14. Outbound Marketing Write a blog, not a business plan.
  15. 15. Stealth mode is for fighter jets, not startups
  16. 16. As ye SEO, so shall ye reap.
  17. 17. Lessons from 2,177,082 websites.
  18. 18. Friends don’t let friends make their page title “Home”
  19. 19. Keywords: Don’t pick a fight with a ninja. (Unless you’re a ninja)
  20. 20. Don’t forget the humans!
  21. 21. Building A Blog Following
  22. 22. Outbound Marketing Experiment with different types of content.
  23. 23. Polarization works
  24. 24. Example: Outbound marketing harms kittens.
  25. 25. Look deep into your data.
  26. 26. Social Media
  27. 27. Even normal people use twitter now. (via @dharmesh)
  28. 28. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  29. 29. Not having fun? You’re doing it wrong!
  30. 30. Be a marketing superhero. Find your super power.
  31. 31. I #upvote @dharmesh for being non-lame at #sxsw. (Or, you can #downvote me too)
  32. 32. Thanks! Inbound Marketing: Get Found using Google, Social Media and Blogs Dharmesh: You need to run to B&N bookstore.
  33. 33. THANKS! Questions/Feedback: @dharmesh dshah@hubspot.com
  34. 34. Your idea stinks, market it anyways.

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