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SXSW 2010: Inbound Marketing Presentation
 

SXSW 2010: Inbound Marketing Presentation

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SXSW 2010: Inbound Marketing Presentation SXSW 2010: Inbound Marketing Presentation Presentation Transcript

  • Inbound Marketing: Ideas for Starting Something New Dharmesh Shah Founder, CTO HubSpot
  • @dharmesh (and I’m a hackepreneur)
  • 23,000+ RSS subscribers 125,000 LinkedIn members Q&A: Answers.OnStartups.com
  • 1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
  • Who’s working on a new business/idea/project?
  • Outbound Marketing Why you should take the startup leap.
  • Inbound Marketing: Get Found using Google, Social Media and Blogs #2 Web Marketing Book InboundBook.com
  • Marketing was about pushing messages out.
  • Today it’s about pulling people in.
  • Make marketing about Outbound Marketing brains not budget. vs.
  • Inbound Marketing Gives Leverage
  • With inbound, you don’t have to be schmucky.
  • Outbound Marketing
  • Outbound Marketing Write a blog, not a business plan.
  • Stealth mode is for fighter jets, not startups
  • As ye SEO, so shall ye reap.
  • Lessons from 2,177,082 websites.
  • Friends don’t let friends make their page title “Home”
  • Keywords: Don’t pick a fight with a ninja. (Unless you’re a ninja)
  • Don’t forget the humans!
  • Building A Blog Following
  • Outbound Marketing Experiment with different types of content.
  • Polarization works
  • Example: Outbound marketing harms kittens.
  • Look deep into your data.
  • Social Media
  • Even normal people use twitter now. (via @dharmesh)
  • Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  • Not having fun? You’re doing it wrong!
  • Be a marketing superhero. Find your super power.
  • I #upvote @dharmesh for being non-lame at #sxsw. (Or, you can #downvote me too)
  • Thanks! Inbound Marketing: Get Found using Google, Social Media and Blogs Dharmesh: You need to run to B&N bookstore.
  • THANKS! Questions/Feedback: @dharmesh dshah@hubspot.com
  • Your idea stinks, market it anyways.