SXSW 2010: Inbound Marketing Presentation

Inbound Marketing: Ideas for Starting Something New Dharmesh Shah Founder, CTO HubSpot

@dharmesh (and I’m a hackepreneur)

23,000+ RSS subscribers 125,000 LinkedIn members Q&A: Answers.OnStartups.com

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Who’s working on a new business/idea/project?

Outbound Marketing Why you should take the startup leap.

Inbound Marketing: Get Found using Google, Social Media and Blogs #2 Web Marketing Book InboundBook.com

Marketing was about pushing messages out.

Today it’s about pulling people in.

Make marketing about Outbound Marketing brains not budget. vs.

Inbound Marketing Gives Leverage

With inbound, you don’t have to be schmucky.

Outbound Marketing

Outbound Marketing Write a blog, not a business plan.

Stealth mode is for fighter jets, not startups

As ye SEO, so shall ye reap.

Lessons from 2,177,082 websites.

Friends don’t let friends make their page title “Home”

Keywords: Don’t pick a fight with a ninja. (Unless you’re a ninja)

Don’t forget the humans!

Building A Blog Following

Outbound Marketing Experiment with different types of content.

Polarization works

Example: Outbound marketing harms kittens.

Look deep into your data.

Social Media

Even normal people use twitter now. (via @dharmesh)

Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location

Not having fun? You’re doing it wrong!

Be a marketing superhero. Find your super power.

I #upvote @dharmesh for being non-lame at #sxsw. (Or, you can #downvote me too)

Thanks! Inbound Marketing: Get Found using Google, Social Media and Blogs Dharmesh: You need to run to B&N bookstore.

THANKS! Questions/Feedback: @dharmesh dshah@hubspot.com

Your idea stinks, market it anyways.

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SXSW 2010: Inbound Marketing Presentation

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