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Start Tips for Doing Your First Webinar

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Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist …

Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/

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  • 1. Wanna Do A Webinar:Quick Start Tips for Doing Your First WebinarKirsten Knipp & Ellie Mirman
  • 2. Why a Webinar? Lead Generation Customer Retention
  • 3. You don’t need to bea rocket scientist.
  • 4. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrsPrepare Promote Execute Next
  • 5. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrsPrepare
  • 6. Content
  • 7. Topic? Speaker?Moderator? Polls? Date?
  • 8. Webinar Slide Deck Best Practices • Start with an outline • More images, less text • Use pre-webinar slides • Budget time for Q&A
  • 9. Practice Practice Practice
  • 10. Tools
  • 11. Plenty of Options
  • 12. Functionality to Look For Broadcast type: Desktop? Slides only? Audio options: Phone? VOIP? Interactivity: Polls, Q&A Recording Reporting: Attendees, Q&A Max attendees13
  • 13. Anatomy of a Webinar Landing PageLimitednavigation Image that supports topicQuickscanwebinardetails Bullet points of what will be covered Share links help people promote your webinar Shorter forms above the fold are better
  • 14. Thank You Page
  • 15. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Promote
  • 16. Remind registrants1 day before1 hour before
  • 17. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Execute
  • 18. What does the webinar room look like? Presenter Moderator Mock Attendee
  • 19. What does the webinar room look like? Flickr: tylerdurden
  • 20. Turn off: EmailInstant Messenger Any unnecessary applicationsAnything that may pop up
  • 21. 15-30 min early Login 2 min after Start
  • 22. Housekeeping items
  • 23. Keep it aconversation
  • 24. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Next
  • 25. Post & Send the Recording and Slides • Upload recording and slides to your website • Post links to recording and slides on thank you page • Upload slides to SlideShare and embed on thank you page • Send follow up email
  • 26. Measurement:Don’t bite off more than you can chew
  • 27. #1 Conversion % on Landing Page
  • 28. #2 Registrants
  • 29. #3 Attendee % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 Attendee %
  • 30. #4 New Leads & Customers Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 New Leads Customers
  • 31. Make it Evergreen • Write follow up blog post with top FAQ • Duplicate landing page for “on-demand webinar” • Use on demand as ongoing CTA with conversion % comparable to live webinars
  • 32. Next Steps: Go be a Webinar Hero
  • 33. Questions?@kirstenpetra & @ellieeille