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Wanna Do A Webinar:Quick Start Tips for Doing Your First WebinarKirsten Knipp & Ellie Mirman
Why a Webinar?           Lead      Generation                   Customer Retention
You don’t need to bea rocket scientist.
Webinar Checklist | Start to Success-8wks   -4wks   -2wks   -24hrs   -1hr   GO   +24hrsPrepare         Promote          Ex...
Webinar Checklist | Start to Success-8wks   -4wks   -2wks   -24hrs   -1hr   GO   +24hrsPrepare
Content
Topic? Speaker?Moderator?    Polls?    Date?
Webinar Slide Deck Best Practices            • Start with an outline            • More images, less text            • Use ...
Practice   Practice   Practice
Tools
Plenty of Options
Functionality to Look For     Broadcast type: Desktop? Slides     only?     Audio options: Phone? VOIP?     Interactivity:...
Anatomy of a Webinar Landing PageLimitednavigation                                        Image that                      ...
Thank You Page
Webinar Checklist | Start to Success-8wks   -4wks   -2wks   -24hrs   -1hr   GO   +24hrs                Promote
Remind registrants1 day before1 hour before
Webinar Checklist | Start to Success-8wks   -4wks   -2wks   -24hrs   -1hr   GO   +24hrs                                 Ex...
What does the webinar room look like?   Presenter    Moderator     Mock                            Attendee
What does the webinar room look like?        Flickr: tylerdurden
Turn off:             EmailInstant Messenger Any unnecessary       applicationsAnything that may           pop up
15-30 min early         Login    2 min after          Start
Housekeeping items
Keep it aconversation
Webinar Checklist | Start to Success-8wks   -4wks   -2wks   -24hrs   -1hr   GO   +24hrs                                   ...
Post & Send the Recording and Slides                  • Upload recording and                    slides to your website    ...
Measurement:Don’t bite off more than you can chew
#1 Conversion % on Landing Page
#2 Registrants
#3 Attendee %  50%  45%  40%  35%  30%  25%  20%  15%  10%   5%   0%        Webinar 1   Webinar 2   Webinar 3    Webinar 4...
#4 New Leads & Customers    Webinar 1   Webinar 2        Webinar 3          Webinar 4   Webinar 5                         ...
Make it Evergreen               • Write follow up blog post                 with top FAQ               • Duplicate landing...
Next Steps: Go be a Webinar Hero
Questions?@kirstenpetra & @ellieeille
Start Tips for Doing Your First Webinar
Start Tips for Doing Your First Webinar
Start Tips for Doing Your First Webinar
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Start Tips for Doing Your First Webinar

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Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/

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Transcript of "Start Tips for Doing Your First Webinar"

  1. 1. Wanna Do A Webinar:Quick Start Tips for Doing Your First WebinarKirsten Knipp & Ellie Mirman
  2. 2. Why a Webinar? Lead Generation Customer Retention
  3. 3. You don’t need to bea rocket scientist.
  4. 4. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrsPrepare Promote Execute Next
  5. 5. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrsPrepare
  6. 6. Content
  7. 7. Topic? Speaker?Moderator? Polls? Date?
  8. 8. Webinar Slide Deck Best Practices • Start with an outline • More images, less text • Use pre-webinar slides • Budget time for Q&A
  9. 9. Practice Practice Practice
  10. 10. Tools
  11. 11. Plenty of Options
  12. 12. Functionality to Look For Broadcast type: Desktop? Slides only? Audio options: Phone? VOIP? Interactivity: Polls, Q&A Recording Reporting: Attendees, Q&A Max attendees13
  13. 13. Anatomy of a Webinar Landing PageLimitednavigation Image that supports topicQuickscanwebinardetails Bullet points of what will be covered Share links help people promote your webinar Shorter forms above the fold are better
  14. 14. Thank You Page
  15. 15. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Promote
  16. 16. Remind registrants1 day before1 hour before
  17. 17. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Execute
  18. 18. What does the webinar room look like? Presenter Moderator Mock Attendee
  19. 19. What does the webinar room look like? Flickr: tylerdurden
  20. 20. Turn off: EmailInstant Messenger Any unnecessary applicationsAnything that may pop up
  21. 21. 15-30 min early Login 2 min after Start
  22. 22. Housekeeping items
  23. 23. Keep it aconversation
  24. 24. Webinar Checklist | Start to Success-8wks -4wks -2wks -24hrs -1hr GO +24hrs Next
  25. 25. Post & Send the Recording and Slides • Upload recording and slides to your website • Post links to recording and slides on thank you page • Upload slides to SlideShare and embed on thank you page • Send follow up email
  26. 26. Measurement:Don’t bite off more than you can chew
  27. 27. #1 Conversion % on Landing Page
  28. 28. #2 Registrants
  29. 29. #3 Attendee % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 Attendee %
  30. 30. #4 New Leads & Customers Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 New Leads Customers
  31. 31. Make it Evergreen • Write follow up blog post with top FAQ • Duplicate landing page for “on-demand webinar” • Use on demand as ongoing CTA with conversion % comparable to live webinars
  32. 32. Next Steps: Go be a Webinar Hero
  33. 33. Questions?@kirstenpetra & @ellieeille
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