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Software Documentation Company Increases Revenue by 80% with HubSpot

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Blue Mango Learning Systems, a software documentation company, used HubSpot inbound marketing to increase both its lead generation flow and revenue.

Blue Mango Learning Systems, a software documentation company, used HubSpot inbound marketing to increase both its lead generation flow and revenue.

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  • 1. Blue Mango learning Systems! Case study!
  • 2. Blue Mango learning Systems!  KEY  RESULTS   •  Increased Revenue by 80% •  Attracted 1000 leads in 6 months •  Grew Organic Traffic by 60% in 7 Months ABOUT:   Blue  Mango  Learning  Systems  is  a  small  company  that  helps  organizations  improve   their  software  documentation  and  customer  support  processes.  
  • 3. Blue Mango learning Systems! Challenge: No Strategic Marketing Plan & Limited Execution Greg DeVore, President & CEO of Blue Mango, explains how his company used HubSpot to boost lead generation and enhance its sales cycle. Before HubSpot, Blue Mango relied mostly on word-of-mouth and press releases for marketing. Greg's team didn’t have a strategic marketing plan or a way to measure concrete results, which resulted in wasted time on ineffective marketing. Blue Mango had “no specific schedule for time spent on our marketing just because it was a little ambiguous.”
  • 4. Blue Mango learning Systems! Solution: Software & Methodology to Execute Results Driven Marketing HubSpot's integrated marketing software helped Blue Mango develop a results oriented marketing plan. “Now (marketing) has become much more of a priority because we know exactly what to do; we spend more time doing it,” said Greg. HubSpot’s Keyword Grader helps Blue Mango identify and monitor targeted keywords for search engine optimization. Greg uses this tool with Link Grader to find sites and people referring to Blue Mango so he can develop valuable relationships and attract more referrals.
  • 5. Blue Mango learning Systems! Solution: Software & Methodology to Execute Results Driven Marketing Through HubSpot’s Lead Tracking & Intelligence tool, Greg is able to capture key data about his target audience and prospects. “We get lots of information about what customers are trying to do with our software, what they are investigating,” Greg noted. “That helps us close more customers,” he added. To track Blue Mango's marketing efforts, Greg uses HubSpot’s Marketing Analytics tool that shows the different channels sending traffic to the site, ranging from organic and paid to referrals and social media. Understanding which channels are performing best in terms of both traffic and leads let's the team decide where they should continue to invest for maximum ROI.
  • 6. Blue Mango learning Systems! Results: 80% Revenue Increase & Faster Sales Cycles Blue Mango results have been tangible not only in terms of marketing, but also down to the bottom line, since it started using HubSpot. The site's organic traffic has been gradually increasing over a period of seven months, from 2400 visits in December 2009 to 3600 in June 2010. With that, the company saw a stable growth in lead-to- customer conversions.
  • 7. Blue Mango learning Systems! Results: 80% Revenue Increase & Faster Sales Cycles Blue Mango attracted 1000 leads in the last six months. “More importantly, we saw our revenue go up 80%,” said Greg. “The sales process got a lot easier. We get a lot more people calling us, asking questions about it, so we are not having to do as much legwork as far as finding the customers on our own,” he added.
  • 8. More about Blue Mango learning Systems:! www.BlueMangoLearning.com! Sign up for a HubSpot demo:! www.HubSpot.com/demo!