Socialization of Search

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When Two Worlds Collide: The Socialization of Search
The Impact on Marketers of the Twitter-Google-Bing-Facebook Deals
October 2009
Peter Caputa IV
Partner Program Manager
Twitter: @pc4media
pcaputa@hubspot.com
Timeline of Social Networking Sites
Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses.
Pre - 2004
(Ryze/FriendsterEra + Algorithmic Search Leverages the Hyperlink)
Social Media + Content = Winning Combination
2003- 2004
(MySpace Era + Google Dominance Dominates Search)
Social Media Help Promotes Content & Leads to Inbound Links
2004 – 2009
(Youtube, Flickr, Facebook, Twitter. Google Still Dominates)
Google & Bing Promote & Integrate Twitter & Facebook
Mid- 2009
(Real Time & Social Search Change SERPs. )
(Search Engines Drive Adoption of Social Media. )
Marketers Must Crank 3 Wheels to Drive SEO Results
Inbound Links
Marketers Should Kick Their Strategy into High Gear
Free Marketing Webinars: http://www.hubspot.com/marketing-webinars
Free Marketing Kits: http://www.hubspot.com/marketing-kits/
Free Customized Website and Social Media Analysis for You: http://www.hubspot.com/marketing-tools/