How to Generate Leads from Social Media Using HubSpot
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People now spend more time on social media than in their email inbox. It's more important than ever before for a business to have a specific social plan to grow their social audience, promote their best content on social, and measure the effects of each effort. Learn how to use HubSpot's social media tool to generate leads.
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How to Generate Leads from Social Media Using HubSpot
- 1. Virtual Workshop: How to Generate Leads From Social Media Using the HubSpot Software Rebecca Corliss Head Social Media and Content HubSpot Patrick Shea Head of Channel Marketing HubSpot #HubSpotSocial
- 2. Rebecca Corliss @repcor Head of Social Media and Content at HubSpot #HubSpotSocial
- 3. Patrick Shea @mpatrickshea Head of Channel Marketing #HubSpotSocial
- 4. Housekeeping Notes: 1 Webinar slides + video will be emailed to all 2 Interact with us on Twitter: #HubSpotSocial
- 5. SETTING THE SCENE #HubSpotSocial
- 6. Inbound marketing is a fundamental shift in how we relate to potential customers #HubSpotSocial
- 7. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SAY SH ‘DO NOT CALL’ #HubSpotSocial
- 8. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENT INTERRUPT INVENTORY #HubSpotSocial
- 9. PULL EARNED OWN ATTRACT ASSET #HubSpotSocial
- 10. Social to Lead Process 1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
- 11. Step-by-Step Example Social Post Blog Article Landing Page CTA #HubSpotSocial
- 12. KEYTAKEAWAYS #HubSpotSocial
- 13. Publish lovable content to your channels. #HubSpotSocial
- 14. Guide social reach to your best landing pages. #HubSpotSocial
- 15. Measure social ROI per post and channel. #HubSpotSocial
- 16. LET’S DIG IN! #HubSpotSocial
- 17. Goals of Workshop 1. Set up a social account. 1. Make your social content calendar. 2. Post a piece of content to social via HubSpot. 1. Bonus – did anyone click or interact with your post?
- 18. HOMEWORK #HubSpotSocial
- 19. Reminder: Social to Lead Process 1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
- 20. Homework 1. Revisit your own social to lead process. 2. After you start posting, check your analytics. 1. Test more content and improve schedule. 1. Review social and lead generation plan with a HubSpot software expert.
- 21. Discuss With a HubSpot Expert Social Post Blog Article Landing Page CTA #HubSpotSocial
- 22. THANK YOU Let’s Talk: http://bit.ly/cshubspot #HubSpotSocial
Editor's Notes
- “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
- We will be scheduling a headshot day
- We will be scheduling a headshot day
- “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
- STEAL MIKE’S INBOUND SLIDES?
- Let’s go through how literally this would happen via a social channel …
- Let’s look at this literally through something we’ve done at HubSpot …
- Let’s go through how literally this would happen via a social channel …
- Let’s look at this literally through something we’ve done at HubSpot …