How to Generate Leads from Social Media Using HubSpot

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People now spend more time on social media than in their email inbox. It's more important than ever before for a business to have a specific social plan to grow their social audience, promote their best content on social, and measure the effects of each effort. Learn how to use HubSpot's social media tool to generate leads.

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  • “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  • We will be scheduling a headshot day
  • We will be scheduling a headshot day
  • “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  • STEAL MIKE’S INBOUND SLIDES?
  • Let’s go through how literally this would happen via a social channel …
  • Let’s look at this literally through something we’ve done at HubSpot …
  • Let’s go through how literally this would happen via a social channel …
  • Let’s look at this literally through something we’ve done at HubSpot …
  • How to Generate Leads from Social Media Using HubSpot

    1. 1. Virtual Workshop: How to Generate LeadsFrom Social Media Using the HubSpotSoftwareRebecca CorlissHead Social Media and ContentHubSpotPatrick SheaHead of Channel MarketingHubSpot #HubSpotSocial
    2. 2. Rebecca Corliss @repcorHead of SocialMedia andContent atHubSpot#HubSpotSocial
    3. 3. Patrick Shea @mpatricksheaHead of ChannelMarketing#HubSpotSocial
    4. 4. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotSocial
    5. 5. SETTING THE SCENE #HubSpotSocial
    6. 6. Inbound marketing is afundamental shift in how we relate to potential customers #HubSpotSocial
    7. 7. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SAY SH‘DO NOT CALL’ #HubSpotSocial
    8. 8. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY #HubSpotSocial
    9. 9. PULLEARNED OWNATTRACT ASSET #HubSpotSocial
    10. 10. Social to Lead Process1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
    11. 11. Step-by-Step ExampleSocial Post Blog Article Landing Page CTA #HubSpotSocial
    12. 12. KEYTAKEAWAYS #HubSpotSocial
    13. 13. Publish lovable content to your channels.#HubSpotSocial
    14. 14. Guide social reach to your best landing pages.#HubSpotSocial
    15. 15. Measure social ROI per post and channel.#HubSpotSocial
    16. 16. LET’S DIG IN! #HubSpotSocial
    17. 17. Goals of Workshop1. Set up a social account.1. Make your social content calendar.2. Post a piece of content to social via HubSpot.1. Bonus – did anyone click or interact with your post?
    18. 18. HOMEWORK #HubSpotSocial
    19. 19. Reminder: Social to LeadProcess1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
    20. 20. Homework1. Revisit your own social to lead process.2. After you start posting, check your analytics.1. Test more content and improve schedule.1. Review social and lead generation plan with a HubSpot software expert.
    21. 21. Discuss With a HubSpot ExpertSocial Post Blog Article Landing Page CTA #HubSpotSocial
    22. 22. THANK YOULet’s Talk:http://bit.ly/cshubspot #HubSpotSocial

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