Social Media Marketing Case Study

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Presentation by Rick Burnes at the B2B Social Communications Case Study event hosted by the Business Development Institute. This is the case of HubSpot customer Louis E. Page, a fencing supplier that used social media to attract new sales leads.

Published in: Business, Technology

Social Media Marketing Case Study

  1. 1. Louis E. Page How One Fencing Supplier Used Social Media to Attract New Sales Leads Rick Burnes Twitter: @rickb rnes T itter @rickburnes September 16, 2009
  2. 2. Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
  3. 3. What’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1700+ customers 95+ employees 1700 customers, 95 3
  4. 4. Traditional Marketing (Outbound) 4
  5. 5. Marketing Today (Inbound) 5
  6. 6. What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO • Analytics Leads Convert Convert • Test • Offers / CTAs • Target • Landing Pages L di P • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 6
  7. 7. What Is Inbound Marketing? Social Media Blogging Leads Customers 7
  8. 8. Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
  9. 9. A Fencing Supplier 9
  10. 10. Louis E. Page on Facebook 10
  11. 11. Louis E. Page on Twitter 11
  12. 12. The Blog: The Fence Post 12
  13. 13. What Are They Getting Out of It? 13
  14. 14. Most Referrals From Search Engines Referrals = savings of: $1,683/month 14
  15. 15. Most Referrals to Blog Posts 15
  16. 16. Pages Are Lottery Tickets
  17. 17. Lessons From Louis …
  18. 18. Don’t Choose Refuse … Flickr Photo: Talking Tree 18
  19. 19. Choose Reference. Flickr Photo: Thomas Hawk
  20. 20. 20
  21. 21. Thank You! www.hubspot.com www.louispage.com Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes

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