Louis E. Page
How One Fencing Supplier Used Social Media to Attract New Sales Leads
Rick Burnes
Twitter: @rickb rnes
T itter @rickburnes
September 16, 2009

Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page

What’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 1700+ customers 95+ employees
1700 customers, 95
3

Traditional Marketing (Outbound)
4

Marketing Today (Inbound)
5

What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get F
G t Found d
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • S i l M di
Social Media
• SEO
• Analytics
Leads
Convert Convert
• Test • Offers / CTAs
• Target • Landing Pages
L di P
• Email
• Nurture
• Lead Intelligence
• Lead Mgmt
• Analytics
Customers
6

What Is Inbound Marketing?
Social Media Blogging
Leads
Customers
7

Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page

A Fencing Supplier
9

Louis E. Page on Facebook
10

Louis E. Page on Twitter
11

The Blog: The Fence Post
12

What Are They Getting Out of It?
13

Most Referrals From Search Engines
Referrals = savings of:
$1,683/month
14

Most Referrals to Blog Posts
15

Pages Are Lottery Tickets

Lessons From Louis …

Don’t Choose Refuse …
Flickr Photo: Talking Tree
18

Choose Reference.
Flickr Photo: Thomas Hawk

20

Thank You!
www.hubspot.com www.louispage.com
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes