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Social Media Lead Generation [5 Steps]

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  • Customers behind secure firewalls
  • Customers behind secure firewalls
  • Customers behind secure firewalls
  • Transcript

    • 1. Social Media Lead Generation Builds Marketing Superstars
      Kipp Bodnar - @KBodnar32
      Inbound Marketing Manager
    • 2. Define: Lead
    • 3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.
    • 4. Lead
      Generation
    • 5.
    • 6. Social
      Media
    • 7.
    • 8.
    • 9. Misconceptions
      End Today
    • 10. Problem
    • 11. Problem: Generating More Leads With Less
    • 12. 5 Steps
    • 13. WARNING:
      Steps Assume Understanding of Online Marketing and Content Strategy.
    • 14. Step 1: Get The Basics Right
    • 15. Landing Page Tips
    • 16. Offers That Rock
    • 17. Think Like Publisher
    • 18. Step 2: Maximize Content Discovery
    • 19. Framework: Content Discovery for Lead Generation
      Regular
      Content
      Dedicated Monitoring
      1
      2
      3
      4
      Abstract Concepts
      Consistent Sharing
      Prioritized Engagement
    • 20. Step 3: Create Conversion Ubiquity
    • 21. The New York Times Is The Competition
    • 22. Tweeting Landing Pages Doesn’t Kill Puppies
    • 23. Step 4: Test and Fail Fast
    • 24. Abstract Concepts
      Framework: Social Media Lead Generation Testing
      4
      Set action items following the experiment.
      3
      Conduct an experiment retrospective.
      2
      Set methodology for gathering data for success criteria.
      1
      Set a clear qualitative objective.
    • 25. Objective:
      Generate 100 Leads From Facebook in 90 Days
    • 26.
    • 27.
    • 28. Data Gathering:
      Use Web Analytics & CRM
    • 29. Data Gathering:
      Use Web Analytics or CRM
    • 30. Retrospective: Honest Reflection of Execution
    • 31. Action Items: Stop or Double Down
    • 32. Step 5: Optimize For Maximum Lead Flow
    • 33. Conversion Rates
      Vs. Traffic
    • 34. Don’t Believe Me
    • 35. Source: Science of Lead Generation
    • 36. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    • 37. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 38. The 5 Steps of Social Media Lead Generation
      Step 1: Get The Basics Right
      Step 2: Maximize Content Discovery
      Step 3: Create Conversion Ubiquity
      Step 4: Test and Fail Fast
      Step 5: Optimize For Maximum Lead Flow
    • 39. You’re The Star
    • 40. Don’t Wait
    • 41. End This Today
    • 42. ?’s@Kbodnar32Blog.Hubspot.com

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