Social Media Lead Generation [5 Steps]

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  • Customers behind secure firewalls
  • Customers behind secure firewalls
  • Customers behind secure firewalls
  • Social Media Lead Generation [5 Steps]

    1. Social Media Lead Generation Builds Marketing Superstars<br />Kipp Bodnar - @KBodnar32<br />Inbound Marketing Manager<br />
    2. Define: Lead<br />
    3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.<br />
    4. Lead <br /> Generation <br />
    5. Social <br /> Media <br />
    6. Misconceptions <br /> End Today<br />
    7. Problem<br />
    8. Problem: Generating More Leads With Less<br />
    9. 5 Steps<br />
    10. WARNING:<br />Steps Assume Understanding of Online Marketing and Content Strategy.<br />
    11. Step 1: Get The Basics Right <br />
    12. Landing Page Tips<br />
    13. Offers That Rock<br />
    14. Think Like Publisher<br />
    15. Step 2: Maximize Content Discovery<br />
    16. Framework: Content Discovery for Lead Generation<br />Regular <br />Content <br />Dedicated Monitoring<br />1<br />2<br />3<br />4<br />Abstract Concepts<br />Consistent Sharing<br />Prioritized Engagement<br />
    17. Step 3: Create Conversion Ubiquity<br />
    18. The New York Times Is The Competition<br />
    19. Tweeting Landing Pages Doesn’t Kill Puppies<br />
    20. Step 4: Test and Fail Fast<br />
    21. Abstract Concepts<br />Framework: Social Media Lead Generation Testing<br />4<br />Set action items following the experiment. <br />3<br />Conduct an experiment retrospective. <br />2<br />Set methodology for gathering data for success criteria.<br />1<br />Set a clear qualitative objective.<br />
    22. Objective: <br />Generate 100 Leads From Facebook in 90 Days<br />
    23. Data Gathering: <br />Use Web Analytics & CRM<br />
    24. Data Gathering: <br />Use Web Analytics or CRM<br />
    25. Retrospective: Honest Reflection of Execution<br />
    26. Action Items: Stop or Double Down<br />
    27. Step 5: Optimize For Maximum Lead Flow <br />
    28. Conversion Rates <br />Vs. Traffic<br />
    29. Don’t Believe Me<br />
    30. Source: Science of Lead Generation<br />
    31. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    32. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    33. The 5 Steps of Social Media Lead Generation<br />Step 1: Get The Basics Right<br />Step 2: Maximize Content Discovery<br />Step 3: Create Conversion Ubiquity<br />Step 4: Test and Fail Fast<br />Step 5: Optimize For Maximum Lead Flow<br />
    34. You’re The Star<br />
    35. Don’t Wait<br />
    36. End This Today<br />
    37. ?’s@Kbodnar32Blog.Hubspot.com<br />
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