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Social Media Lead Generation    Builds Marketing Superstars<br />Kipp Bodnar - @KBodnar32<br />Inbound Marketing Manager<b...
Define: Lead<br />
  Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.<br />
Lead <br />    Generation <br />
Social <br />    Media <br />
Misconceptions <br />    End Today<br />
Problem<br />
Problem: Generating More           Leads With Less<br />
5 Steps<br />
WARNING:<br />Steps Assume Understanding of Online Marketing and  Content Strategy.<br />
 Step 1: Get The Basics Right <br />
Landing Page Tips<br />
Offers That Rock<br />
Think Like Publisher<br />
 Step 2: Maximize Content Discovery<br />
Framework: Content Discovery for Lead Generation<br />Regular <br />Content <br />Dedicated Monitoring<br />1<br />2<br />...
 Step 3: Create Conversion Ubiquity<br />
 The New York Times Is The Competition<br />
Tweeting Landing Pages Doesn’t Kill Puppies<br />
 Step 4: Test and Fail Fast<br />
Abstract Concepts<br />Framework: Social Media Lead Generation Testing<br />4<br />Set action items following the experime...
Objective: <br />Generate 100 Leads From Facebook in 90 Days<br />
Data Gathering: <br />Use Web Analytics & CRM<br />
Data Gathering: <br />Use Web Analytics or CRM<br />
Retrospective: Honest Reflection of Execution<br />
Action Items: Stop or Double Down<br />
 Step 5: Optimize For Maximum Lead Flow <br />
 Conversion Rates <br />Vs. Traffic<br />
Don’t Believe Me<br />
Source: Science of Lead Generation<br />
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
The 5 Steps of Social Media Lead Generation<br />Step 1: Get The Basics Right<br />Step 2: Maximize Content Discovery<br /...
You’re The Star<br />
Don’t Wait<br />
End This Today<br />
 ?’s@Kbodnar32Blog.Hubspot.com<br />
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Social Media Lead Generation [5 Steps]

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Transcript of "Social Media Lead Generation [5 Steps]"

  1. 1. Social Media Lead Generation Builds Marketing Superstars<br />Kipp Bodnar - @KBodnar32<br />Inbound Marketing Manager<br />
  2. 2. Define: Lead<br />
  3. 3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.<br />
  4. 4. Lead <br /> Generation <br />
  5. 5.
  6. 6. Social <br /> Media <br />
  7. 7.
  8. 8.
  9. 9. Misconceptions <br /> End Today<br />
  10. 10. Problem<br />
  11. 11. Problem: Generating More Leads With Less<br />
  12. 12. 5 Steps<br />
  13. 13. WARNING:<br />Steps Assume Understanding of Online Marketing and Content Strategy.<br />
  14. 14. Step 1: Get The Basics Right <br />
  15. 15. Landing Page Tips<br />
  16. 16. Offers That Rock<br />
  17. 17. Think Like Publisher<br />
  18. 18. Step 2: Maximize Content Discovery<br />
  19. 19. Framework: Content Discovery for Lead Generation<br />Regular <br />Content <br />Dedicated Monitoring<br />1<br />2<br />3<br />4<br />Abstract Concepts<br />Consistent Sharing<br />Prioritized Engagement<br />
  20. 20. Step 3: Create Conversion Ubiquity<br />
  21. 21. The New York Times Is The Competition<br />
  22. 22. Tweeting Landing Pages Doesn’t Kill Puppies<br />
  23. 23. Step 4: Test and Fail Fast<br />
  24. 24. Abstract Concepts<br />Framework: Social Media Lead Generation Testing<br />4<br />Set action items following the experiment. <br />3<br />Conduct an experiment retrospective. <br />2<br />Set methodology for gathering data for success criteria.<br />1<br />Set a clear qualitative objective.<br />
  25. 25. Objective: <br />Generate 100 Leads From Facebook in 90 Days<br />
  26. 26.
  27. 27.
  28. 28. Data Gathering: <br />Use Web Analytics & CRM<br />
  29. 29. Data Gathering: <br />Use Web Analytics or CRM<br />
  30. 30. Retrospective: Honest Reflection of Execution<br />
  31. 31. Action Items: Stop or Double Down<br />
  32. 32. Step 5: Optimize For Maximum Lead Flow <br />
  33. 33. Conversion Rates <br />Vs. Traffic<br />
  34. 34. Don’t Believe Me<br />
  35. 35. Source: Science of Lead Generation<br />
  36. 36. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
  37. 37. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
  38. 38. The 5 Steps of Social Media Lead Generation<br />Step 1: Get The Basics Right<br />Step 2: Maximize Content Discovery<br />Step 3: Create Conversion Ubiquity<br />Step 4: Test and Fail Fast<br />Step 5: Optimize For Maximum Lead Flow<br />
  39. 39. You’re The Star<br />
  40. 40. Don’t Wait<br />
  41. 41. End This Today<br />
  42. 42. ?’s@Kbodnar32Blog.Hubspot.com<br />
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