• Share
  • Email
  • Embed
  • Like
  • Private Content
Social Media Lead Generation [5 Steps]
 

Social Media Lead Generation [5 Steps]

on

  • 5,852 views

 

Statistics

Views

Total Views
5,852
Views on SlideShare
5,659
Embed Views
193

Actions

Likes
11
Downloads
259
Comments
1

9 Embeds 193

http://simplemarketingnow.com 121
http://sazbean.com 31
http://jeffreylcohenphotos.com 22
url_unknown 14
http://us-w1.rockmelt.com 1
http://coartha.com 1
http://www.mindz.com 1
http://paper.li 1
http://laughableunderw96.blog.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Customers behind secure firewalls
  • Customers behind secure firewalls
  • Customers behind secure firewalls

Social Media Lead Generation [5 Steps] Social Media Lead Generation [5 Steps] Presentation Transcript

  • Social Media Lead Generation Builds Marketing Superstars
    Kipp Bodnar - @KBodnar32
    Inbound Marketing Manager
  • Define: Lead
  • Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.
  • Lead
    Generation
  • Social
    Media
  • Misconceptions
    End Today
  • Problem
  • Problem: Generating More Leads With Less
  • 5 Steps
  • WARNING:
    Steps Assume Understanding of Online Marketing and Content Strategy.
  • Step 1: Get The Basics Right
  • Landing Page Tips
  • Offers That Rock
  • Think Like Publisher
  • Step 2: Maximize Content Discovery
  • Framework: Content Discovery for Lead Generation
    Regular
    Content
    Dedicated Monitoring
    1
    2
    3
    4
    Abstract Concepts
    Consistent Sharing
    Prioritized Engagement
  • Step 3: Create Conversion Ubiquity
  • The New York Times Is The Competition
  • Tweeting Landing Pages Doesn’t Kill Puppies
  • Step 4: Test and Fail Fast
  • Abstract Concepts
    Framework: Social Media Lead Generation Testing
    4
    Set action items following the experiment.
    3
    Conduct an experiment retrospective.
    2
    Set methodology for gathering data for success criteria.
    1
    Set a clear qualitative objective.
  • Objective:
    Generate 100 Leads From Facebook in 90 Days
  • Data Gathering:
    Use Web Analytics & CRM
  • Data Gathering:
    Use Web Analytics or CRM
  • Retrospective: Honest Reflection of Execution
  • Action Items: Stop or Double Down
  • Step 5: Optimize For Maximum Lead Flow
  • Conversion Rates
    Vs. Traffic
  • Don’t Believe Me
  • Source: Science of Lead Generation
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • The 5 Steps of Social Media Lead Generation
    Step 1: Get The Basics Right
    Step 2: Maximize Content Discovery
    Step 3: Create Conversion Ubiquity
    Step 4: Test and Fail Fast
    Step 5: Optimize For Maximum Lead Flow
  • You’re The Star
  • Don’t Wait
  • End This Today
  • ?’s@Kbodnar32Blog.Hubspot.com