Social Media Lead Generation [5 Steps]

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Transcript

  • 1. Social Media Lead Generation Builds Marketing Superstars
    Kipp Bodnar - @KBodnar32
    Inbound Marketing Manager
  • 2. Define: Lead
  • 3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.
  • 4. Lead
    Generation
  • 5.
  • 6. Social
    Media
  • 7.
  • 8.
  • 9. Misconceptions
    End Today
  • 10. Problem
  • 11. Problem: Generating More Leads With Less
  • 12. 5 Steps
  • 13. WARNING:
    Steps Assume Understanding of Online Marketing and Content Strategy.
  • 14. Step 1: Get The Basics Right
  • 15. Landing Page Tips
  • 16. Offers That Rock
  • 17. Think Like Publisher
  • 18. Step 2: Maximize Content Discovery
  • 19. Framework: Content Discovery for Lead Generation
    Regular
    Content
    Dedicated Monitoring
    1
    2
    3
    4
    Abstract Concepts
    Consistent Sharing
    Prioritized Engagement
  • 20. Step 3: Create Conversion Ubiquity
  • 21. The New York Times Is The Competition
  • 22. Tweeting Landing Pages Doesn’t Kill Puppies
  • 23. Step 4: Test and Fail Fast
  • 24. Abstract Concepts
    Framework: Social Media Lead Generation Testing
    4
    Set action items following the experiment.
    3
    Conduct an experiment retrospective.
    2
    Set methodology for gathering data for success criteria.
    1
    Set a clear qualitative objective.
  • 25. Objective:
    Generate 100 Leads From Facebook in 90 Days
  • 26.
  • 27.
  • 28. Data Gathering:
    Use Web Analytics & CRM
  • 29. Data Gathering:
    Use Web Analytics or CRM
  • 30. Retrospective: Honest Reflection of Execution
  • 31. Action Items: Stop or Double Down
  • 32. Step 5: Optimize For Maximum Lead Flow
  • 33. Conversion Rates
    Vs. Traffic
  • 34. Don’t Believe Me
  • 35. Source: Science of Lead Generation
  • 36. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 37. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 38. The 5 Steps of Social Media Lead Generation
    Step 1: Get The Basics Right
    Step 2: Maximize Content Discovery
    Step 3: Create Conversion Ubiquity
    Step 4: Test and Fail Fast
    Step 5: Optimize For Maximum Lead Flow
  • 39. You’re The Star
  • 40. Don’t Wait
  • 41. End This Today
  • 42. ?’s@Kbodnar32Blog.Hubspot.com