SOCIAL MEDIA 201:
How To Use Social Media
 Sites To Increase Traffic

        A Practical Ecommerce and HubSpot Webinar
  ...
Armando Roggio
Contributing Editor
 @ecommerceboy
Jeanne Hopkins
Director of Marketing
  @jeannehopkins
The Medium is the Message
Webinar Agenda
•   Blogs/Value Content
•   Microblogs, i.e.; Twitter
•   Social Networks, i.e.; Facebook, LinkedIn
•   Sha...
Nature and Behavior
• Permission centric         •   Engage,
  marketing,                 •   Listen,
• Customer focused n...
Blog and Value Content Goals
• Increase site traffic
• Create content for other social media
  activities
http://blog.yourstore.com
http://www.yourstore.com/blog

http://blog2.yourstore.com
http://www.yourstore.com/blog2
Blogging To-Do List
• Get a blog
• Commit to post regularly
• Commit to listen for 10 minutes a day
• Commit to respond (c...
Questions About Blogging
Microblogging Goals
• Get followers
• Get retweeted
• Increase site traffic
@skateboardscom
Microblogging To-Do List
• Get a Twitter account
• Follow everyone who follows you
• Use Twitterfeed, Ping.fm, or Facebook...
Questions About Microblogging
Social Networking Goals
•   Get fans
•   Integrate with your blog and/or store
•   Create an application
•   Drive traffic...
Social Networking To-Do List
• Get a Facebook page
• Get a LinkedIn Account
• Add an RSS feed from your blog/store
• Conne...
Questions About Social
     Networking
Sharing Goals
• Create reusable content
• Drive traffic to your store
Sharing To-Do List
•   Get a YouTube and Flickr accounts
•   Launch a Flickr contest
•   Create at least one YouTube video...
Questions About Sharing
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
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Webinar covering how to use social media sites like LinkedIn, Twitter and Facebook to increase traffic to your company's website.

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Social Media 201: How to Use Social Media Sites to Increase Traffic

  1. 1. SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic A Practical Ecommerce and HubSpot Webinar January 12, 2010
  2. 2. Armando Roggio Contributing Editor @ecommerceboy
  3. 3. Jeanne Hopkins Director of Marketing @jeannehopkins
  4. 4. The Medium is the Message
  5. 5. Webinar Agenda • Blogs/Value Content • Microblogs, i.e.; Twitter • Social Networks, i.e.; Facebook, LinkedIn • Sharing Sites, i.e.; YouTube
  6. 6. Nature and Behavior • Permission centric • Engage, marketing, • Listen, • Customer focused not • Respond and trust, company focused • Invest, • As much about listening • Measure is as important as doing • Scalable
  7. 7. Blog and Value Content Goals • Increase site traffic • Create content for other social media activities
  8. 8. http://blog.yourstore.com http://www.yourstore.com/blog http://blog2.yourstore.com http://www.yourstore.com/blog2
  9. 9. Blogging To-Do List • Get a blog • Commit to post regularly • Commit to listen for 10 minutes a day • Commit to respond (comment on other’s posts) • Commit to measure for one year • Commit to have more then one blog if, needed
  10. 10. Questions About Blogging
  11. 11. Microblogging Goals • Get followers • Get retweeted • Increase site traffic
  12. 12. @skateboardscom
  13. 13. Microblogging To-Do List • Get a Twitter account • Follow everyone who follows you • Use Twitterfeed, Ping.fm, or Facebook to post for you • Commit to read ten tweets each day • Retweet and respond for 10 minutes each day
  14. 14. Questions About Microblogging
  15. 15. Social Networking Goals • Get fans • Integrate with your blog and/or store • Create an application • Drive traffic to your store
  16. 16. Social Networking To-Do List • Get a Facebook page • Get a LinkedIn Account • Add an RSS feed from your blog/store • Connect your Facebook page LinkedIn account to your Twitter account • Commit to developing at least one simple application this year • Commit 30 minutes a day to posting and reading on Facebook or LinkedIn
  17. 17. Questions About Social Networking
  18. 18. Sharing Goals • Create reusable content • Drive traffic to your store
  19. 19. Sharing To-Do List • Get a YouTube and Flickr accounts • Launch a Flickr contest • Create at least one YouTube video each month • Post your images and videos – On your blog – On your store – On your Facebook page – In your Twitter Feed
  20. 20. Questions About Sharing

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