Social Media 201: How to Use Social Media Sites to Increase Traffic
 

Social Media 201: How to Use Social Media Sites to Increase Traffic

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Webinar covering how to use social media sites like LinkedIn, Twitter and Facebook to increase traffic to your company's website.

Webinar covering how to use social media sites like LinkedIn, Twitter and Facebook to increase traffic to your company's website.

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Social Media 201: How to Use Social Media Sites to Increase Traffic Social Media 201: How to Use Social Media Sites to Increase Traffic Presentation Transcript

  • SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic A Practical Ecommerce and HubSpot Webinar January 12, 2010
  • Armando Roggio Contributing Editor @ecommerceboy
  • Jeanne Hopkins Director of Marketing @jeannehopkins View slide
  • The Medium is the Message View slide
  • Webinar Agenda • Blogs/Value Content • Microblogs, i.e.; Twitter • Social Networks, i.e.; Facebook, LinkedIn • Sharing Sites, i.e.; YouTube
  • Nature and Behavior • Permission centric • Engage, marketing, • Listen, • Customer focused not • Respond and trust, company focused • Invest, • As much about listening • Measure is as important as doing • Scalable
  • Blog and Value Content Goals • Increase site traffic • Create content for other social media activities
  • http://blog.yourstore.com http://www.yourstore.com/blog http://blog2.yourstore.com http://www.yourstore.com/blog2
  • Blogging To-Do List • Get a blog • Commit to post regularly • Commit to listen for 10 minutes a day • Commit to respond (comment on other’s posts) • Commit to measure for one year • Commit to have more then one blog if, needed
  • Questions About Blogging
  • Microblogging Goals • Get followers • Get retweeted • Increase site traffic
  • @skateboardscom
  • Microblogging To-Do List • Get a Twitter account • Follow everyone who follows you • Use Twitterfeed, Ping.fm, or Facebook to post for you • Commit to read ten tweets each day • Retweet and respond for 10 minutes each day
  • Questions About Microblogging
  • Social Networking Goals • Get fans • Integrate with your blog and/or store • Create an application • Drive traffic to your store
  • Social Networking To-Do List • Get a Facebook page • Get a LinkedIn Account • Add an RSS feed from your blog/store • Connect your Facebook page LinkedIn account to your Twitter account • Commit to developing at least one simple application this year • Commit 30 minutes a day to posting and reading on Facebook or LinkedIn
  • Questions About Social Networking
  • Sharing Goals • Create reusable content • Drive traffic to your store
  • Sharing To-Do List • Get a YouTube and Flickr accounts • Launch a Flickr contest • Create at least one YouTube video each month • Post your images and videos – On your blog – On your store – On your Facebook page – In your Twitter Feed
  • Questions About Sharing