Social Fresh Tampa: Sharing Content on Facebook

Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille

Warning Results vary by business and industry But, you don’t need an extraordinary number of likes to see results

B2C is Ahead of B2B Average Facebook Page Likes by Business Target Market 700 600 Facebook Likes 500 400 300 200 100 0 B2B B2C

Sharing Content on Facebook

Why Share Content? • Social Proof vs. • Visibility • Virality Jane Joe

Who Shares Content? • You • Your Fans • Your Readers

What Should I Post?Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.)

Getting Your Content Seen

Why “News Feed Optimization”? Only 1 in 500 updates make it to the news feed**According to Facebook consultants BrandGlue

Facebook’s Algorithm: EdgeRankSource: Teach to Fish Digital Blog

21 Tips to Get Your Content Seen

Post a Variety of Content …to bring in a variety of users (increase affinity score)

Sex Sells and Facebookers Love Facebook

Facebook content does well. Really.

Respond to Comments …and request feedback to increase number of interactions (increase weight score)

Experiment with Targeting

Post Content Regularly …but not too frequently to allow for interactions (increase recency score)

Posting Every Other Day is Best

Post Outside of Work Hours

OptimizingTypes of Content

Blog Articles

Include an Image VS.

Don’t Miss the Meta Description

Encourage Likes & Shares

Offers

Ask a Question Question Offer

Encourage Likes & Shares

Integrate Landing Page in Facebook

Post Video Links Directly

Include Links in the Description

Images

For Copyright or Analytics • Use Flickr with Facebook

For More Interactions & Viral Effect • Post images directly to Facebook

StatusUpdates

Keep it Simple

Ask Questions and Respond

Measure What Works

Encourage User-Generated Contenthttp://www.facebook.com/gemvara

Encourage User-Generated Contenthttp://www.facebook.com/#!/AllThingsJeep

Resources

HubSpot’s Facebook Marketing Hub

Blogs on Facebook Marketing • Blog.HubSpot.com • InsideFacebook.com • AllFacebook.com

Facebook Marketing Pagehttp://www.facebook.com/#!/marketing

Presentation Slides & Resources HubSpot.com/Social-Fresh-Tampa

Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille

http://www.antoniomaresca.com	632
http://www.hubspot.com	348
http://socialkind.posterous.com	44
http://www.elliemirman.com	11
http://webcache.googleusercontent.com	1
http://www.hotel-sorrento.com	1

Social Fresh Tampa: Sharing Content on Facebook

by HubSpot All-in-one Marketing Software on Feb 21, 2011

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Social Fresh Tampa: Sharing Content on Facebook — Presentation Transcript