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Social Fresh Tampa: Sharing Content on Facebook
 

Social Fresh Tampa: Sharing Content on Facebook

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Presentation from Social Fresh Tampa on sharing content on Facebook.

Presentation from Social Fresh Tampa on sharing content on Facebook.

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http://www.antoniomaresca.com 650
http://www.hubspot.com 420
http://socialkind.posterous.com 51
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http://ns2013.hubspot.com 6
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    Social Fresh Tampa: Sharing Content on Facebook Social Fresh Tampa: Sharing Content on Facebook Presentation Transcript

    • Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
    • Use
    • Warning Results vary by business and industry But, you don’t need an extraordinary number of likes to see results
    • B2C is Ahead of B2B Average Facebook Page Likes by Business Target Market 700 600 Facebook Likes 500 400 300 200 100 0 B2B B2C
    • Sharing Content on Facebook
    • Why Share Content? • Social Proof vs. • Visibility • Virality Jane Joe
    • Who Shares Content? • You • Your Fans • Your Readers
    • What Should I Post?Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.)
    • Getting Your Content Seen
    • Why “News Feed Optimization”? Only 1 in 500 updates make it to the news feed**According to Facebook consultants BrandGlue
    • Facebook’s Algorithm: EdgeRankSource: Teach to Fish Digital Blog
    • 21 Tips to Get Your Content Seen
    • Post a Variety of Content …to bring in a variety of users (increase affinity score)
    • Sex Sells and Facebookers Love Facebook
    • Facebook content does well. Really.
    • Respond to Comments …and request feedback to increase number of interactions (increase weight score)
    • Experiment with Targeting
    • Post Content Regularly …but not too frequently to allow for interactions (increase recency score)
    • Posting Every Other Day is Best
    • Post Outside of Work Hours
    • OptimizingTypes of Content
    • Blog Articles
    • Include an Image VS.
    • Don’t Miss the Meta Description
    • Encourage Likes & Shares
    • Offers
    • Ask a Question Question Offer
    • Encourage Likes & Shares
    • Integrate Landing Page in Facebook
    • Video
    • Post Video Links Directly
    • Include Links in the Description
    • Images
    • For Copyright or Analytics • Use Flickr with Facebook
    • For More Interactions & Viral Effect • Post images directly to Facebook
    • StatusUpdates
    • Keep it Simple
    • Ask Questions and Respond
    • Measure What Works
    • Encourage User-Generated Contenthttp://www.facebook.com/gemvara
    • Encourage User-Generated Contenthttp://www.facebook.com/#!/AllThingsJeep
    • Resources
    • HubSpot’s Facebook Marketing Hub
    • Blogs on Facebook Marketing • Blog.HubSpot.com • InsideFacebook.com • AllFacebook.com
    • Facebook Marketing Pagehttp://www.facebook.com/#!/marketing
    • Presentation Slides & Resources HubSpot.com/Social-Fresh-Tampa
    • Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille