Inbound Marketing Maps to Funnel
Analyze Convert Content
Marketing Lead Nurturing &
What basics could you be doing?
• Get Found
• Blogging – build an audience early
• Social media – listen
• Optimize – each page = chance to rank
• Convert – offer give / get
• Analyze – figure out what worked
Done with the basics, what’s advanced?
• Get Found
• Social Media – listen & participate
• Video, Audio, Webinars, eBooks +
• Cultivate Multiple Offers
• Automate Follow Up & Nurturing
• Integrate with CRM
• Analyze – closed loop marketing
What can you skip?
• Flash Content & Fancy Websites
• PR Firms – DIY instead
• Heavy PPC – use it to experiment &
• Trade Shows
• Traditional Advertising
Let’s take a quick look at a site …
•Poor metadata / On Page SEO
•MozRank = 3
•Inbound Links = 85
•Limited lead capture
What can you take away?
Give away your ideas to generate a following
Always optimize your content
& Measure what works …
Bootstrap Basics with Free Tools …
Other tools exist to make it easier & more effective
Inbound Marketing software
& advice that helps SMB
HubSpot’s Inbound Marketing System
• Simple & Integrated Software
SEO Blog Content
• Support & Expertise
• Hosted Solution Marketing Lead Nurturing &
• No IT Required (Salesforce.com
MIT study shows:
HubSpot customers get
4.2 times more leads
after 5 months
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