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SEO101 Brian Halligan HubSpot Presentation for New Marketing Summit NMS08

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SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines …

SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines

What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particularly in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.

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  • 1. Download these slides: www.SlideShare.net/HubSpot SEO 101: Search Engine Optimization Brian Halligan CEO & Co Founder CEO & Co‐Founder HubSpot
  • 2. Agenda • Organic Search Strategy • On Page SEO Tips • Off Page SEO Tips • Measuring Results
  • 3. Organic vs. Paid Search • Organic Search is Best • Free • More traffic • S Smarter people t l • Longer lasting Organic Results 75% Clicks
  • 4. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions)
  • 5. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (content) ( )
  • 6. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (content) ( )
  • 7. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) multi‐sensor enrollment, digital persona (content) ( )
  • 8. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) multi‐sensor enrollment, digital persona (content) ( )
  • 9. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website website (content) ( ) website website (the web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
  • 10. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
  • 11. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
  • 12. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
  • 13. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
  • 14. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website website ebsite website website website website website website website
  • 15. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (lead conversion) website website website website website
  • 16. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment digital lpersona multi sensor enrollment digitalpersona multi‐sensor enrollment, digital persona l multi‐sensor enrollment, digital persona ll d multi‐sensor enrollment, digital persona (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (lead conversion) website website website website website
  • 17. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment digital lpersona multi sensor enrollment digitalpersona multi‐sensor enrollment, digital persona l multi‐sensor enrollment, digital persona ll d multi‐sensor enrollment, digital persona (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (lead conversion) website website website website website
  • 18. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment digital lpersona multi sensor enrollment digitalpersona multi‐sensor enrollment, digital persona l multi‐sensor enrollment, digital persona ll d multi‐sensor enrollment, digital persona (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (lead conversion) website website website website website
  • 19. Organic Search multi‐sensor enrollment enterprise biometrics triad biometrics authentication software (database of intentions) (visitors) multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment, digital persona multi‐sensor enrollment digital lpersona multi sensor enrollment digitalpersona multi‐sensor enrollment, digital persona l multi‐sensor enrollment, digital persona ll d multi‐sensor enrollment, digital persona (keywords & seo) website multi‐sensor enrollment, digital persona website website (links) website (content) ( ) website website (the web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (lead conversion) website website website website website
  • 20. Organic Search: Publisher/Marketer
  • 21. Organic Search:  Are You Worthy?
  • 22. On Page SEO: Picking Keywords • Search Volume  • R l Relevance  • Difficulty or Competition 
  • 23. On‐Page SEO:  “Visible” Tips
  • 24. On‐Page SEO:  Invisible
  • 25. Off‐Page SEO =  75% • Recommendations from friends 1. I 1 “I know Brian Halligan” Halligan 2. “Brian Halligan is a marketing expert” 3 S th Godin: “Brian is a marketing expert” 3. Seth G di “B i i k ti t” • Links are online recommendations 1. A link: www.HubSpot.com 2. A link with anchor text: Internet Marketing 3. Link from a trusted website
  • 26. Off Page SEO:  Tips • Remarkable Content • Blogs g • Tools • Videos, photos, etc • Social Mediasphere • Blogosphere • Directories • Partners • Press Releases • Answers, Forums, etc
  • 27. Measurement
  • 28. Measurement: Links
  • 29. Measurement: Rank (vs. Competition)
  • 30. Measrue:  Traffic, Leads, Customers
  • 31. Thank You! Download these slides: Brian Halligan www.SlideShare.net/HubSpot / p CEO & Co Founder, HubSpot CEO & Co‐Founder HubSpot Grade your website: Twitter.com/Bhalligan www.websitegrader.com http://Blog.HubSpot.com