Sneak Peek!
BACK IN THE DAY,

was all about

2 THINGS:
Keywords
On-Page SEO
•Keywords
•Page Title
•Title Tags

Off-Page SEO
Keywords & Links
On-Page SEO

Off-Page SEO

•Keywords
•Page Title
•Title Tags

•Inbound links
•Inbound links
•Inbound links
To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...
To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWOR...
AND AMASSED AS MANY
INBOUND LINKS AS POSSIBLE.

j
j
j j j j
j j
j j j j j
jj
j
jj j
ALL OF THE LINKS!!!
j
jj j
j j jjj jj j
j j j j j jj
j
j
j jj j j jj
j j j j jj
j j
jj j...
SEO worked,
SEO worked, but something
didn’t feel right.
SEO was treated like a game.
SEARCH RESULT
SEARCH RESULT
SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEO was about quant...
THE ANSWER TO YOUR QUESTION

SEO was about quantity,
not quality.
SEO focused on search
engines,
U

U

U

SEO focused on search
engines, instead of searchers.
SEO was too cookie-cutter.

#4
TODAY,

is all about
CREATING & PERSONALIZING

unique USER EXPERIENCES.
WANT TO
LEARN MORE?
Download our free guide!
More Resources
Thanks.
Upcoming SlideShare
Loading in...5
×

Sneak Peek! SEO: Past, Present, and Future

8,714

Published on

SEO used to be treated like a game. You'd stuff keywords into your page titles, meta descriptions, header tags, content, and image ALT text, and you'd be set. But the rules of the game have changed.

Grab the ebook to learn more >> http://hub.am/18GWn4b

Published in: Marketing
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,714
On Slideshare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
34
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Sneak Peek! SEO: Past, Present, and Future

  1. 1. Sneak Peek!
  2. 2. BACK IN THE DAY, was all about 2 THINGS:
  3. 3. Keywords On-Page SEO •Keywords •Page Title •Title Tags Off-Page SEO
  4. 4. Keywords & Links On-Page SEO Off-Page SEO •Keywords •Page Title •Title Tags •Inbound links •Inbound links •Inbound links
  5. 5. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT...
  6. 6. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT... KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
  7. 7. AND AMASSED AS MANY INBOUND LINKS AS POSSIBLE. j
  8. 8. j j j j j j j j j j j j jj j jj j ALL OF THE LINKS!!! j jj j j j jjj jj j j j j j j jj j j j jj j j jj j j j j jj j j jj j j j j j j j j jj j j j j
  9. 9. SEO worked,
  10. 10. SEO worked, but something didn’t feel right.
  11. 11. SEO was treated like a game.
  12. 12. SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEO was about quantity,
  13. 13. THE ANSWER TO YOUR QUESTION SEO was about quantity, not quality.
  14. 14. SEO focused on search engines,
  15. 15. U U U SEO focused on search engines, instead of searchers.
  16. 16. SEO was too cookie-cutter. #4
  17. 17. TODAY, is all about CREATING & PERSONALIZING unique USER EXPERIENCES.
  18. 18. WANT TO LEARN MORE?
  19. 19. Download our free guide!
  20. 20. More Resources
  21. 21. Thanks.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×