SEO Past Present and Future
 

SEO Past Present and Future

on

  • 3,784 views

SEO Past Present and Future - Tips on improving your search engine optimization to improve your website's performance, based on how the search engines work today and in the future.

SEO Past Present and Future - Tips on improving your search engine optimization to improve your website's performance, based on how the search engines work today and in the future.

Statistics

Views

Total Views
3,784
Views on SlideShare
2,917
Embed Views
867

Actions

Likes
7
Downloads
122
Comments
2

9 Embeds 867

http://new.virtualadminconcepts.info 518
http://virtualadminconcepts.com 150
http://www.siggyvolgt.nl 121
http://developnewproducts.wordpress.com 57
https://posterous.com 9
http://joshetter.posterous.com 6
http://www.mikevolpe.com 3
http://teamblog.freshfinder.ca 2
http://howtomakemoneyblogging01.blogspot.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi Mike,
    Thanks for the detail research information that you have put up on the slide. I have a better idea the evolution of SEO based on the horizon you mentioned.
    It is interesting to see the migration of context based SEO before 2000, and added authority to the context between 2000 -2010 and the Inclusion of Personality ( social etc ) for beyond 2010. Looking at the trend, it seems to suggest that the SEO games has become more demanding with inclusion of ’something’ during the three horizon stated.
    I think at the end of the day, all boils down to whether a website give value to a visitor who landed on any website. The more value it provide, the more benefit a visitor would take home when he or she leave the site.
    These three scenarios also give any indication to me what to focus when I do SEO
    Great tips and slides
    Thanks
    Dr. L M Foong
    http://tqmcasestudies.com
    Are you sure you want to
    Your message goes here
    Processing…
  • Let's talk about Social Search
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO Past Present and Future SEO Past Present and Future Presentation Transcript

  • SEO:Past, Present, Future
    Mike Volpe
    VP Marketing, HubSpot
    Twitter: @mvolpe
  • SEO Tips from Website Grader
    Lessons from 2,602,042 websites
  • Timeline of SEO
  • SEO Before 2000
    Ranking Algorithm:f(n): Context
  • Which Page Gets #1 Ranking?
    Search: “business software”
    vs.
    Result: HubSpot.com = #1
    HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
  • On-Page SEO (Context)
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  • Keyword Selection
    “Cosmetic Dentist”
    vs
    “Prosthodontist”
  • Attractive to Whom? (Context)
    www.seo-browser.com
  • Pre-2000 SEO Tips
    Lots of pages
    Search spider friendly
    Keyword-rich content
  • SEO from 2000 to 2010
    Ranking Algorithm:f(n): Context + Authority
  • Which Page Gets #1 Ranking?
    Search: “business software”
    vs.
    Result: Salesforce.com = #1
    Salesforce.com has more links and authority since it is a larger company and has been around longer.
  • Authority is Determined by Links
  • Why Links are Votes to Google
    • Recommendations from friends
    “I know HubSpot”
    “HubSpot is a marketing expert”
    You trust the person saying this
    • Links are online recommendations
    A link: www.HubSpot.com
    Anchor text: Internet Marketing
    Link is from a trusted website
  • More + Better Content = Links
  • A Few Links Matter A Lot
    Source: SEOMoz
  • Publish Everything
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • Publish Everywhere
  • Link Worthy Content
  • Blogging Attracts More Links
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 2000 to 2010 SEO Tips
    Lots of pages
    Search spider friendly
    Keyword-rich content
    Link-worthy content
    Promote content to get links
  • SEO in 2010 and Beyond
    Ranking Algorithm:f(n): Context + Authority
    + Social / Personal
  • Which Page Gets #1 Ranking?
    Search: “business software”
    vs.
    Result: It depends!
    It depends on who you are and when you search.
  • What influences the results?
    Browser history of searcher
    Location of searcher
    Social graph of searcher
    Social authority of pages
    Up to the second news / trends
  • What Does SEO Rank Mean?
    SEO rank is now
    a meaningless metric.
  • What Does SEO Rank Mean?
    At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
  • Where is Search Going?
  • Where is Search Going?
  • Major Trends in Search / Information
    Search fractionalization
    Personalization
    Content volume
    Social graph data
    Social discovery
    Real time content
  • Searches Per Second
    Google: 34,000 / second
    Yahoo: 3,200 /second
    Bing: 927 / second
    Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • Top Search Engines
  • Words Per Search Growing
    Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
  • Posts Per Second
    Facebook: 700 / second
    Twitter: 600 / second
    Google Buzz: 55 / second
    Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 50 Million Tweets Per Day
  • NEW:Facebook = The Web
  • Coming to SEO: Likes = Links
    = =
  • What should I do to prepare for what’s next in SEO?
  • Build Your Reach to Build Authority
  • Evolution of the Database
  • Content Makes You Interesting
  • Blogging Drives Social Success
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • Make Sharing Easy
  • Auto-Post New Content to Social & Email
    New Blog Post: A CEO’s Guide to Internet Marketing
  • Build Network - Keyword Search
  • Start Groups on Topics
    Groups
    Group & Page
    Lists
  • Participate in Q&A
    Facebook Discussions
    Yahoo! Answers
    LinkedIn Q&A and Discussions
  • All Your Employees Are Marketers
  • Empower Employees by Sharing Info
  • SEO Tips for 2010 and Beyond
    Lots of pages
    Search spider friendly
    Keyword-rich content
    Link-worthy content
    Promote content to get links
    Publish more often
    Build a large social following
    Engage your social following
  • Suggested Next Steps
    The Basics:
    Read the “Inbound Marketing” Book
    Grade your website: www.WebsiteGrader.com
    More Advanced:
    Tips for Twitter, Facebook, LinkedIn:
    www.HubSpot.com/marketing-hubs
  • Q & A
    These Slides: www.MikeVolpe.com/AAN
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe