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SEO Past Present and Future
 

SEO Past Present and Future

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SEO Past Present and Future - Tips on improving your search engine optimization to improve your website's performance, based on how the search engines work today and in the future.

SEO Past Present and Future - Tips on improving your search engine optimization to improve your website's performance, based on how the search engines work today and in the future.

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  • Hi Mike,
    Thanks for the detail research information that you have put up on the slide. I have a better idea the evolution of SEO based on the horizon you mentioned.
    It is interesting to see the migration of context based SEO before 2000, and added authority to the context between 2000 -2010 and the Inclusion of Personality ( social etc ) for beyond 2010. Looking at the trend, it seems to suggest that the SEO games has become more demanding with inclusion of ’something’ during the three horizon stated.
    I think at the end of the day, all boils down to whether a website give value to a visitor who landed on any website. The more value it provide, the more benefit a visitor would take home when he or she leave the site.
    These three scenarios also give any indication to me what to focus when I do SEO
    Great tips and slides
    Thanks
    Dr. L M Foong
    http://tqmcasestudies.com
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  • Let's talk about Social Search
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    SEO Past Present and Future SEO Past Present and Future Presentation Transcript

    • SEO:Past, Present, Future
      Mike Volpe
      VP Marketing, HubSpot
      Twitter: @mvolpe
    • SEO Tips from Website Grader
      Lessons from 2,602,042 websites
    • Timeline of SEO
    • SEO Before 2000
      Ranking Algorithm:f(n): Context
    • Which Page Gets #1 Ranking?
      Search: “business software”
      vs.
      Result: HubSpot.com = #1
      HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
    • On-Page SEO (Context)
      • Page Title
      • Clean URL
      • Headers & Content
      • Description
    • Keyword Selection
      “Cosmetic Dentist”
      vs
      “Prosthodontist”
    • Attractive to Whom? (Context)
      www.seo-browser.com
    • Pre-2000 SEO Tips
      Lots of pages
      Search spider friendly
      Keyword-rich content
    • SEO from 2000 to 2010
      Ranking Algorithm:f(n): Context + Authority
    • Which Page Gets #1 Ranking?
      Search: “business software”
      vs.
      Result: Salesforce.com = #1
      Salesforce.com has more links and authority since it is a larger company and has been around longer.
    • Authority is Determined by Links
    • Why Links are Votes to Google
      • Recommendations from friends
      “I know HubSpot”
      “HubSpot is a marketing expert”
      You trust the person saying this
      • Links are online recommendations
      A link: www.HubSpot.com
      Anchor text: Internet Marketing
      Link is from a trusted website
    • More + Better Content = Links
    • A Few Links Matter A Lot
      Source: SEOMoz
    • Publish Everything
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • Publish Everywhere
    • Link Worthy Content
    • Blogging Attracts More Links
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 2000 to 2010 SEO Tips
      Lots of pages
      Search spider friendly
      Keyword-rich content
      Link-worthy content
      Promote content to get links
    • SEO in 2010 and Beyond
      Ranking Algorithm:f(n): Context + Authority
      + Social / Personal
    • Which Page Gets #1 Ranking?
      Search: “business software”
      vs.
      Result: It depends!
      It depends on who you are and when you search.
    • What influences the results?
      Browser history of searcher
      Location of searcher
      Social graph of searcher
      Social authority of pages
      Up to the second news / trends
    • What Does SEO Rank Mean?
      SEO rank is now
      a meaningless metric.
    • What Does SEO Rank Mean?
      At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
    • Where is Search Going?
    • Where is Search Going?
    • Major Trends in Search / Information
      Search fractionalization
      Personalization
      Content volume
      Social graph data
      Social discovery
      Real time content
    • Searches Per Second
      Google: 34,000 / second
      Yahoo: 3,200 /second
      Bing: 927 / second
      Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
    • Top Search Engines
    • Words Per Search Growing
      Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
    • Posts Per Second
      Facebook: 700 / second
      Twitter: 600 / second
      Google Buzz: 55 / second
      Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
    • 50 Million Tweets Per Day
    • NEW:Facebook = The Web
    • Coming to SEO: Likes = Links
      = =
    • What should I do to prepare for what’s next in SEO?
    • Build Your Reach to Build Authority
    • Evolution of the Database
    • Content Makes You Interesting
    • Blogging Drives Social Success
      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • Make Sharing Easy
    • Auto-Post New Content to Social & Email
      New Blog Post: A CEO’s Guide to Internet Marketing
    • Build Network - Keyword Search
    • Start Groups on Topics
      Groups
      Group & Page
      Lists
    • Participate in Q&A
      Facebook Discussions
      Yahoo! Answers
      LinkedIn Q&A and Discussions
    • All Your Employees Are Marketers
    • Empower Employees by Sharing Info
    • SEO Tips for 2010 and Beyond
      Lots of pages
      Search spider friendly
      Keyword-rich content
      Link-worthy content
      Promote content to get links
      Publish more often
      Build a large social following
      Engage your social following
    • Suggested Next Steps
      The Basics:
      Read the “Inbound Marketing” Book
      Grade your website: www.WebsiteGrader.com
      More Advanced:
      Tips for Twitter, Facebook, LinkedIn:
      www.HubSpot.com/marketing-hubs
    • Q & A
      These Slides: www.MikeVolpe.com/AAN
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe