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Search Engine Optimization (SEO) for Marketing Agencies

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What marketing agencies and web design firms need to know about SEO. How to turn SEO interest from companies into retainer business. How to ensure clients have solid strategies for increasing search …

What marketing agencies and web design firms need to know about SEO. How to turn SEO interest from companies into retainer business. How to ensure clients have solid strategies for increasing search traffic over time, and generating leads and new business from SEO.

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  • http://www.flickr.com/photos/timengleman/3827154592/sizes/l/
  • Divides up your link authoritySee this with marketing agencies services – will list have a page for the same service, client portfolio, etc
  • You want all inbound links pointing at the same page
  • Page Title/Title TagURL (www.abc.com/important-keywords)Headings (H1, H2, H3 tags…)Page textImage Captions
  • Meta DescriptionMeta KeywordsAlt tags & image file namesWhile the Meta Description is not used to determine keyword relevance, it is what search engines display in the search results!
  • Flash is not SEO FriendlySearch engines have limited ability to crawl flashFlash content is not well optimizedNo guarantee a search engine will see itFlash menus/navigation is not crawlableIf you have flash elements, add textual content with header tags to the page as well
  • Visitors to your site looking at your menu willfind more descriptive menu items useful. Forexample “What We Do” vs. “Small BusinessConsulting” or “Internet Marketing Services”and so on
  • • Google uses link text as one of it’s primarymeans of identifying important keywords for apage.• Take advantage of this by using keyword richlink text when linking to other pages on yoursite, for example:
  • What is Nofollow?• A nofollow link is ignored by search engines.It is treated as text on the page.• Typically used on sites with user submittedcontent. Can also be used on your own site.• Nofollow is a piece of the HTML of a link:<a href=“http://www.hubspot.com” ref=“nofollow”>Hubspot</a>General example – privacy policyGoogle has a budget, counted in number ofpages per site it will crawl. By telling Google thatsome pages are not important, Google will notcrawl those pages, leaving room in the budget forother important pages on your site• Since nofollow links are ignored, they are nottreated as outbound links. This will make everyother link on that page more powerful
  • • Try to place text towards the top of your page.• You want both Search Engines and traffic to yoursite to quickly and easily find the content• Pages load in the order information appears, so ifyou have a large video or big images above thetext, the text will not display until the file loads• When possible, avoid the use of tables. Search engines crawleach cell individually and they may not crawl thecells in the order you want them to, thus creatingfragmented text.
  • • Try to place text towards the top of your page.• You want both Search Engines and traffic to yoursite to quickly and easily find the content• Pages load in the order information appears, so ifyou have a large video or big images above thetext, the text will not display until the file loads• When possible, avoid the use of tables. Search engines crawleach cell individually and they may not crawl thecells in the order you want them to, thus creatingfragmented text.
  • Begin overview of hubspot optimization tools, broad - specifcGreat place to start for optimizing client sites, mention for developing proposals as well
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  • HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  • You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  • - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.
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