SEO 101 - Search Engine Optimization Basics - HubSpot

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SEO 101 - Overview in detail of the basics of SEO including on and off page SEO and how to measure SEO. http://Blog.HubSpot.com

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SEO 101 - Search Engine Optimization Basics - HubSpot

  1. 1. SEO 101 May 14, 2008 Mike Volpe VP Marketing HubSpot
  2. 2. Inbound Marketing Summit • September 8, 2008 • Cambridge, MA • David Meerman Scott • Lots more… “If you liked the webinar, you’ll LOVE the Inbound Marketing Summit”
  3. 3. Agenda • What is SEO? Why is it important? • SEO Basics • Keywords • On Page SEO • Off Page SEO • Measuring Results • DIY vs DIFM
  4. 4. What is SEO? Why is it important?
  5. 5. Marketers Doing Marketing
  6. 6. People Blocking Marketing Can Spam Act Signed into Law
  7. 7. People Don’t Need Marketing
  8. 8. Rethinking Marketing Outbound Marketing Inbound Marketing  

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