Search

Seo 101 - Inbound Marketing Summit - Dallas

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

7 Favorites

Seo 101 - Inbound Marketing Summit - Dallas - Presentation Transcript

  1. Search Engine Optimization (SEO) 101 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
    • Inbound Marketing Summit 2009 - Dallas
  2. Marketing Has Changed 1950 - 2000 2000 - 2050
  3. Inbound Marketing Blog SEO Social Media
  4. Inbound Marketing Convert Get Found
    • Get Found
    • Publish
    • Promote
    • Optimize
    • Convert
    • Test
    • Target
    • Nurture
    Process Tools
    • Get Found
    • Content Mgmt
    • Blogging
    • Social Media
    • SEO
    • Analytics
    • Convert
    • Offers / CTAs
    • Landing Pages
    • Email
    • Lead Intelligence
    • Lead Mgmt
    • Analytics
  5. Search Engine Optimization 3,000 searches per second
    • Publish more content
    • Optimize your content
    • Promote your content
  6. Lessons from 930,000+ websites
  7. Pick Your Keyword Battles vs.
  8. Pick Your Keyword Battles
    • Search volume
    • Relevance to your business
    • Competition
    • “ marketing”
    • “ internet marketing”
    • “ internet marketing software startup founded 2006 in cambridge, ma”
  9. Two Parts to SEO On-Page Off-Page
  10. On-Page SEO
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  11. Attractive: Humans vs. Google www.seo-browser.com
  12. Off-Page SEO
    • Recommendations from friends
      • “ I know HubSpot”
      • “ HubSpot is a marketing expert”
      • You trust the person saying this
    • Links are online recommendations
      • A link: www.HubSpot.com
      • Anchor text: Internet Marketing
      • Link is from a trusted website
  13. More Content = More Links
  14. How Many Tickets Do You Have?
  15. What to Publish?
    • Blog
    • Podcast
    • Videos
    • Photos
    • Presentations
    • eBooks
    • News Releases
    • Anything…
  16. Where to Publish?
  17. Publish Content Worth Sharing
  18. Don’t Be Afraid to Polarize
  19. Give Something Away
  20. Promote Your Content to Get Links
  21. SEO Measurement
  22. Website Grader
  23. SEO Rankings
  24. Traffic, Leads and Customers Visitors from SEO Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
  25. Budget vs. Brains
  26. Where do you find “101” Content?
    • Webinars
    • http://tinyurl.com/IMS101
    • Beginner Certification
    • http://bit.ly/IMU
  27. Thank You! Mike Volpe HubSpot VP Marketing Twitter: @mvolpe
    • www.HubSpot.com/free-trial
    • www.Grader.com

+ HubSpot MarketingHubSpot Marketing, 6 months ago

custom

1213 views, 7 favs, 2 embeds more stats

Search Engine Optimization (SEO) tips from the Inbo more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 1213
    • 1145 on SlideShare
    • 68 from embeds
  • Comments 1
  • Favorites 7
  • Downloads 75
Most viewed embeds
  • 65 views on http://www.mikevolpe.com
  • 3 views on http://nextcommunications.blogspot.com

more

All embeds
  • 65 views on http://www.mikevolpe.com
  • 3 views on http://nextcommunications.blogspot.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Tags

more
-->
Search
RSS Feed
What's new?

© 2009 SlideShare Inc. All Rights Reserved