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Seo 101 - Inbound Marketing Summit - Dallas

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Search Engine Optimization (SEO) tips from the Inbound Marketing Summit in Dallas in May 2009 by Mike Volpe from HubSpot.

Search Engine Optimization (SEO) tips from the Inbound Marketing Summit in Dallas in May 2009 by Mike Volpe from HubSpot.

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  • 1. Search Engine Optimization (SEO) 101 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
    • Inbound Marketing Summit 2009 - Dallas
  • 2. Marketing Has Changed 1950 - 2000 2000 - 2050
  • 3. Inbound Marketing Blog SEO Social Media
  • 4. Inbound Marketing Convert Get Found
    • Get Found
    • Publish
    • Promote
    • Optimize
    • Convert
    • Test
    • Target
    • Nurture
    Process Tools
    • Get Found
    • Content Mgmt
    • Blogging
    • Social Media
    • SEO
    • Analytics
    • Convert
    • Offers / CTAs
    • Landing Pages
    • Email
    • Lead Intelligence
    • Lead Mgmt
    • Analytics
  • 5. Search Engine Optimization 3,000 searches per second
    • Publish more content
    • Optimize your content
    • Promote your content
  • 6. Lessons from 930,000+ websites
  • 7. Pick Your Keyword Battles vs.
  • 8. Pick Your Keyword Battles
    • Search volume
    • Relevance to your business
    • Competition
    • “ marketing”
    • “ internet marketing”
    • “ internet marketing software startup founded 2006 in cambridge, ma”
  • 9. Two Parts to SEO On-Page Off-Page
  • 10. On-Page SEO
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  • 11. Attractive: Humans vs. Google www.seo-browser.com
  • 12. Off-Page SEO
    • Recommendations from friends
      • “ I know HubSpot”
      • “ HubSpot is a marketing expert”
      • You trust the person saying this
    • Links are online recommendations
      • A link: www.HubSpot.com
      • Anchor text: Internet Marketing
      • Link is from a trusted website
  • 13. More Content = More Links
  • 14. How Many Tickets Do You Have?
  • 15. What to Publish?
    • Blog
    • Podcast
    • Videos
    • Photos
    • Presentations
    • eBooks
    • News Releases
    • Anything…
  • 16. Where to Publish?
  • 17. Publish Content Worth Sharing
  • 18. Don’t Be Afraid to Polarize
  • 19. Give Something Away
  • 20. Promote Your Content to Get Links
  • 21. SEO Measurement
  • 22. Website Grader
  • 23. SEO Rankings
  • 24. Traffic, Leads and Customers Visitors from SEO Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
  • 25. Budget vs. Brains
  • 26. Where do you find “101” Content?
    • Webinars
    • http://tinyurl.com/IMS101
    • Beginner Certification
    • http://bit.ly/IMU
  • 27. Thank You! Mike Volpe HubSpot VP Marketing Twitter: @mvolpe
    • www.HubSpot.com/free-trial
    • www.Grader.com