Seo 101 - Inbound Marketing Summit - Dallas

Search Engine Optimization (SEO) 101 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Inbound Marketing Summit 2009 - Dallas

Marketing Has Changed 1950 - 2000 2000 - 2050

Inbound Marketing Blog SEO Social Media

Inbound Marketing Convert Get Found
Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
Process Tools
Get Found
Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers / CTAs
Landing Pages
Email
Lead Intelligence
Lead Mgmt
Analytics

Search Engine Optimization 3,000 searches per second
Publish more content
Optimize your content
Promote your content

Lessons from 930,000+ websites

Pick Your Keyword Battles vs.

Pick Your Keyword Battles
Search volume
Relevance to your business
Competition
“ marketing”
“ internet marketing”
“ internet marketing software startup founded 2006 in cambridge, ma”

Two Parts to SEO On-Page Off-Page

On-Page SEO
Page Title
Clean URL
Headers & Content
Description

Attractive: Humans vs. Google www.seo-browser.com

Off-Page SEO
Recommendations from friends
“ I know HubSpot”
“ HubSpot is a marketing expert”
You trust the person saying this
Links are online recommendations
A link: www.HubSpot.com
Anchor text: Internet Marketing
Link is from a trusted website

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Seo 101 - Inbound Marketing Summit - Dallas

by HubSpot All-in-one Marketing Software on May 26, 2009

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Seo 101 - Inbound Marketing Summit - Dallas — Webinar Transcript