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Science of Facebook Webinar

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Learn about the Science of Facebook from Social Media Scientist Dan Zarrella

Learn about the Science of Facebook from Social Media Scientist Dan Zarrella

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  • 1. The Science of FacebookThe science of social networking. Dan Zarrella Social Media Scientist
  • 2. Unicorns andRainbows
  • 3. #FBSci“We’re on the cusp of a new way ofdoing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  • 4. Gossip andgrooming
  • 5. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  • 6. Profiles
  • 7. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  • 8. AmbientAwareness
  • 9. Performance
  • 10. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  • 11. Facebook Profile Activity by Age
  • 12. Women Are Talked to More
  • 13. More Men Say They’re Single
  • 14. Women Describe Themselves More
  • 15. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  • 16. Pages
  • 17. Day vs Likes0.17%0.17%0.16%0.16%0.15%0.15%0.14% Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 18. Hour vs Likes0.19%0.18%0.17%0.16%0.15%0.14%0.13%0.12%
  • 19. Buzzwords in Facebook Pages
  • 20. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  • 21. Facebookers “Like” Food
  • 22. Most “Liked” Page Types
  • 23. Least “Liked” Page Types
  • 24. Takeaway:Be entertaining.Via @DanZarrella
  • 25. Post Type vs Likes0.30%0.25%0.20%0.15%0.10%0.05%0.00% photo status video link
  • 26. 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0306090120150180210240270300330360390420450480510540570600630 Post Length vs Likes660690720750780
  • 27. Sentiment vs Likes0.26%0.24%0.22%0.20%0.18%0.16%0.14%0.12%0.10% -12 -10 -8 -6 -4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26
  • 28. Self Reference vs Likes0.06%0.05%0.04%0.03%0.02%0.01%0.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
  • 29. Social proof
  • 30. #FBSci“We view a behavior as more correct…to the degree that we see othersperforming it”-Robert Cialdini
  • 31. Sharing
  • 32. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  • 33. Video Sharing
  • 34. #FBSciTakeaway:Videos do better onFacebook thanTwitter.Via @DanZarrella
  • 35. Digits
  • 36. Linguistic Content
  • 37. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  • 38. Readability
  • 39. Part of Speech
  • 40. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  • 41. Day of Week
  • 42. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  • 43. Most Shareable Words
  • 44. #FBSciGossip is just newsrunning ahead of itself in ared satin dress.-Liz Smith
  • 45. Least Shareable Words
  • 46. Meta Mentions
  • 47. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  • 48. Dan Zarrella@DanZarrella

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