Science of Facebook Marketing by Dan Zarrella

The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella

#FBSci #FBSci Be kind and share!

Unicorns and Rainbows

Ideas do not spread because they are “good.”

#FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis

Gossip and grooming

#FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella

Profiles

#FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella

Ambient Awareness

Performance

#FBSci Takeaway: Help your users look cool. Via @DanZarrella

Facebook Profile Activity by Age

Women Are Talked to More

More Men Say They’re Single

Women Describe Themselves More

#FBSci Takeaway: Know your audience. Via @DanZarrella

Exposure Awareness Motivation

Buzzwords in Facebook Pages

#FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella

Facebookers “Like” Food

Most “Liked” Page Types

Least “Liked” Page Types

Takeaway: Be entertaining. Via @DanZarrella

Social proof

#FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini

Sharing

#FBSci Takeaway: Emphasize social proof. Via @DanZarrella

Video Sharing

#FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella

Digits

Linguistic Content

#FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella

Readability

Part of Speech

#FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella

Day of Week

#FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella

Most Shareable Words

#FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith

Least Shareable Words

Meta Mentions

#FBSci Takeaway: Think mainstream. Via @DanZarrella

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Dan Zarrella @DanZarrella

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