Science of Facebook Marketing by Dan Zarrella
 

Science of Facebook Marketing by Dan Zarrella

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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the ...

Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.

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Science of Facebook Marketing by Dan Zarrella Science of Facebook Marketing by Dan Zarrella Presentation Transcript

  • The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  • vs
  • #FBSci #FBSci Be kind and share!
  • Unicorns and Rainbows
  • Ideas do not spread because they are “good.”
  • #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
  • Gossip and grooming
  • #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
  • Profiles
  • #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
  • Ambient Awareness
  • Performance
  • #FBSci Takeaway: Help your users look cool. Via @DanZarrella
  • Facebook Profile Activity by Age
  • Women Are Talked to More
  • More Men Say They’re Single
  • Women Describe Themselves More
  • #FBSci Takeaway: Know your audience. Via @DanZarrella
  • Pages
  • Exposure Awareness Motivation
  • Buzzwords in Facebook Pages
  • #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
  • Facebookers “Like” Food
  • Most “Liked” Page Types
  • Least “Liked” Page Types
  • Takeaway: Be entertaining. Via @DanZarrella
  • Social proof
  • #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
  • Sharing
  • #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
  • Video Sharing
  • #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
  • Digits
  • Linguistic Content
  • #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
  • Readability
  • Part of Speech
  • #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
  • Day of Week
  • #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
  • Most Shareable Words
  • #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
  • Least Shareable Words
  • Meta Mentions
  • #FBSci Takeaway: Think mainstream. Via @DanZarrella
  • http://www.hubspot.com/free-trial
  • Dan Zarrella @DanZarrella