Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Your information has been sent to HubSpot.

There was an error. Please try again.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Science of Facebook Marketing by Dan Zarrella

38,115

Published on

Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the …

Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.

Published in: Business
6 Comments
74 Likes
Statistics
Notes
No Downloads
Views
Total Views
38,115
On Slideshare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
1,452
Comments
6
Likes
74
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  • 2. vs
  • 3. #FBSci #FBSci Be kind and share!
  • 4. Unicorns and Rainbows
  • 5. Ideas do not spread because they are “good.”
  • 6. #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
  • 7. Gossip and grooming
  • 8. #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
  • 9. Profiles
  • 10. #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
  • 11. Ambient Awareness
  • 12. Performance
  • 13. #FBSci Takeaway: Help your users look cool. Via @DanZarrella
  • 14. Facebook Profile Activity by Age
  • 15. Women Are Talked to More
  • 16. More Men Say They’re Single
  • 17. Women Describe Themselves More
  • 18. #FBSci Takeaway: Know your audience. Via @DanZarrella
  • 19. Pages
  • 20. Exposure Awareness Motivation
  • 21. Buzzwords in Facebook Pages
  • 22. #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
  • 23. Facebookers “Like” Food
  • 24. Most “Liked” Page Types
  • 25. Least “Liked” Page Types
  • 26. Takeaway: Be entertaining. Via @DanZarrella
  • 27. Social proof
  • 28. #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
  • 29. Sharing
  • 30. #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
  • 31. Video Sharing
  • 32. #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
  • 33. Digits
  • 34. Linguistic Content
  • 35. #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
  • 36. Readability
  • 37. Part of Speech
  • 38. #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
  • 39. Day of Week
  • 40. #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
  • 41. Most Shareable Words
  • 42. #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
  • 43. Least Shareable Words
  • 44. Meta Mentions
  • 45. #FBSci Takeaway: Think mainstream. Via @DanZarrella
  • 46. http://www.hubspot.com/free-trial
  • 47. Dan Zarrella @DanZarrella

×