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Rethinking Your Marketing Strategy
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.
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Slideshow Transcript
- Slide 1:R Thi ki M k ti Re‐Thinking Marketing June 4, 2008 2PM Eastern Brian Halligan CEO HubSpot
- Slide 2:Re‐Thinking Marketing Inbound v Outbound Marketing Inbound v Outbound Marketing Rethinking Your Website The Snowball Effect Internet Industrial Strategy Internet Industrial Strategy
- Slide 3:Inbound v Outbound Marketing Inbound v Outbound Marketing
- Slide 4:marketing hasn’t changed much
- Slide 5:Shopping has changed a lot… Slide 13
- Slide 6:Shopping Has Transformed…Has Marketing? Outbound Marketing ‐ Interruption Inbound Marketing ‐ Permission • Inside Sales • SEO • Email Blasts • Pay Per Click • Telemarketing • Blogging / Blogosphere • Tradeshows • Social Media / Buzz • Seminars
