Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today
 

Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today

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In the spirit of Valentine's Day, we compiled some random acts of marketing kindness -- 26 little things you can do to make someone around you smile. Click through the SlideShare above to see what ...

In the spirit of Valentine's Day, we compiled some random acts of marketing kindness -- 26 little things you can do to make someone around you smile. Click through the SlideShare above to see what they are, and try a couple of them out. Pretty soon, you'll see more smiles around you. And maybe, if enough of us do them, we'll start to make our profession a little bit more loveable.

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  • Full Name Full Name Comment goes here.
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  • nicely put together pres...but very American...and who wants a valentines card from the boss...ugh and icky.
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  • BEYOND ANY COMMENT - DESERVES ONLY COMPLEMENT
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  • I enjoyed this, you are right. Most people like to have a bit of humor in between the real hard serious day, to break the tension and send a bit of energy sizzling back in. Thank you for this.
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  • Kind of ironic that a 'sign up to hubspot' overlay pops up over the 'disable ads' slide. Hmm.
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  • Hahaha this is really really nice. Thanks a lot, HubSpot team :)
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Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today Presentation Transcript

  • Random Acts of Marketing Kindness 26 WAYS TO MAKE SOMEONE SMILE TODAY
  • I hate to break it to you, but …
  • MARKETING HAS A lovability PROBLEM. Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!
  • These folks are more loved than we are. Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!
  • This is something we’d all love to change.
  • Things won’t be fixed overnight …
  • … but there are lots of little things we can do each day to make the people we work with smile.
  • Here are 26 little things you can do to show your appreciation for the people you work with.
  • For the people you market to every day …
  • Remove all meaningless buzzwords like utilize and leverage from your marketing vocabulary.
  • Disable ads on your YouTube videos.
  • Disable ads on your YouTube videos. They probably aren’t making you much money anyway.
  • Leave your library of lead gen content completely form-free for 24 hours.
  • Try out goofy content every once in a while. Regardless of what industry you’re in, people like to laugh.
  • And don’t forget to send your audience a card to let them know they’re loved! Click to download
  • Now, for your beloved sales team …
  • Volunteer to help with their next sales call.
  • Set them up with Signals so they can know when a prospect has opened one of their emails.
  • Give their latest blog post submission an extra round of edits so it’s in top-notch shape.
  • Set them up with a Twitter account and a list of new prospects to follow.
  • Set them up with a Twitter account and a list of new prospects to follow. HubSpot customers can go a step further and set them up with a stream in Social Inbox that’ll alert them when those prospects tweet.
  • Write an extra blog post to help them hit their monthly quota, even if you’ve already hit yours.
  • Give ‘em a shout out in the next blog post you write based off their ideas.
  • Let them know you care by sending a Valentine’s Day card. Click to download
  • And for your designers …
  • Stick to their style guide.
  • Stick to their style guide. Seriously.
  • Cut “make it pop” from your vocabulary.
  • Download all the custom fonts they want you to have.
  • Stop yourself before inserting that “little bit of code” into your website if you’re not sure what it will do.
  • Give them an extra week of buffer time on your next project together.
  • Learn how to resize and crop images.
  • And don’t forget to ‘em a card to let them know you love them Send send them a card to let them know they’re appreciated! Click to download
  • For your friends in IT …
  • Figure out how to locate your browser and software versions to help troubleshoot.
  • Clear your cookies before asking IT for help.
  • Learn how to use the fax: how to send documents, how to receive them, and how to change the toner.
  • Know the difference between refreshing and hard refreshing a web page.
  • Test incognito windows before reporting a problem to make sure your cookies aren’t the culprit.
  • Turn it off. Then turn it on again.
  • And don’t forget to ‘em a card to let them know you love them Send send them a card to say thanks for their hard work! Click to download
  • Last, but certainly not least, are things you can do for your fellow marketers …
  • @ Tweeting a blog post? Include the author’s Twitter handle.
  • Remove incorrect UTM parameters before you share a link with your friends, family, or coworkers.
  • Send the community manager a tweet of encouragement after their company has a social media crisis.
  • Forward on a piece of content to your boss that you think they’ll like.
  • And don’t forget to send everyone a card to let them know they’re appreciated! Click to download
  • Remember: None of these things will take up too much of your time …
  • … but they can go a long way to brightening other people’s days.
  • … but they can go a long way to brightening other people’s days. And that’s worth something, right?
  • If we all can pitch in and give back, we’ll have a fighting chance to become a more lovable profession.