Random Acts of
Marketing
Kindness

26 WAYS TO MAKE SOMEONE
SMILE TODAY
I hate to break it to you, but …
MARKETING HAS A lovability PROBLEM.

Car Sales!

Less Lovable!

Lobbyists!

Stockbrokers!

Lawyers!

Marketers!

More Lova...
These folks are more loved than we are.

Car Sales!

Less Lovable!

Lobbyists!

Stockbrokers!

Lawyers!

Marketers!

More ...
This is something we’d all love to change.
Things won’t be
fixed overnight …
… but there are lots of little things we can do each day
to make the people we work with smile.
Here are 26 little things
you can do to show your
appreciation for the
people you work with.
For the people you market
to every day …
Remove all
meaningless
buzzwords like
utilize and
leverage from
your marketing
vocabulary.
Disable ads on your
YouTube videos.
Disable ads on your
YouTube videos.

They probably aren’t
making you much
money anyway.
Leave your library of lead gen content
completely form-free for 24 hours.
Try out goofy content every once in a while. Regardless of
what industry you’re in, people like to laugh.
And don’t
forget to
send your
audience a
card to let
them know
they’re
loved!
Click to download
Now, for
your beloved
sales team …
Volunteer to help with their next sales call.
Set them up with Signals so they can know when a
prospect has opened one of their emails.
Give their latest blog post
submission an extra round of
edits so it’s in top-notch shape.
Set them up with a Twitter account and a
list of new prospects to follow.
Set them up with a Twitter account and a
list of new prospects to follow.

HubSpot customers can go a step
further and set...
Write an extra blog post to
help them hit their monthly
quota, even if you’ve
already hit yours.
Give ‘em a shout out in the next blog post
you write based off their ideas.
Let them
know you
care by
sending a
Valentine’s
Day card.

Click to download
And for your
designers …
Stick to their style guide.
Stick to their style guide.
Seriously.
Cut “make it pop” from your vocabulary.
Download all the custom fonts they want you to have.
Stop yourself before inserting that “little bit of code” into
your website if you’re not sure what it will do.
Give them an
extra week of
buffer time on
your next project
together.
Learn how
to resize
and crop
images.
And don’t
forget to ‘em a card to let them know you love them
Send
send them a
card to let
them know
they’re
appreciated!
...
For your friends
in IT …
Figure out how
to locate your
browser and
software
versions to help
troubleshoot.
Clear your cookies before asking IT for help.
Learn how to use
the fax: how to
send documents,
how to receive
them, and how to
change the toner.
Know the difference between refreshing and
hard refreshing a web page.
Test incognito
windows before
reporting a
problem to
make sure your
cookies aren’t
the culprit.
Turn it off. Then turn it on again.
And don’t
forget to ‘em a card to let them know you love them
Send
send them a
card to say
thanks for
their hard
work!
Cli...
Last, but
certainly not
least, are things
you can do for
your fellow
marketers …
@

Tweeting a blog post? Include the author’s
Twitter handle.
Remove incorrect
UTM parameters
before you share a
link with your
friends, family, or
coworkers.
Send the community
manager a tweet of
encouragement after
their company has a
social media crisis.
Forward on a piece of content to
your boss that you think they’ll like.
And don’t
forget to
send
everyone a
card to let
them know
they’re
appreciated!
Click to download
Remember: None of these things will take
up too much of your time …
… but they can
go a long way
to brightening
other people’s
days.
… but they can
go a long way
to brightening
other people’s
days.

And that’s worth
something, right?
If we all can pitch in and give back, we’ll have a fighting
chance to become a more lovable profession.
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Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today

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In the spirit of Valentine's Day, we compiled some random acts of marketing kindness -- 26 little things you can do to make someone around you smile. Click through the SlideShare above to see what they are, and try a couple of them out. Pretty soon, you'll see more smiles around you. And maybe, if enough of us do them, we'll start to make our profession a little bit more loveable.

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Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today

  1. Random Acts of Marketing Kindness 26 WAYS TO MAKE SOMEONE SMILE TODAY
  2. I hate to break it to you, but …
  3. MARKETING HAS A lovability PROBLEM. Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!
  4. These folks are more loved than we are. Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!
  5. This is something we’d all love to change.
  6. Things won’t be fixed overnight
  7. … but there are lots of little things we can do each day to make the people we work with smile.
  8. Here are 26 little things you can do to show your appreciation for the people you work with.
  9. For the people you market to every day …
  10. Remove all meaningless buzzwords like utilize and leverage from your marketing vocabulary.
  11. Disable ads on your YouTube videos.
  12. Disable ads on your YouTube videos. They probably aren’t making you much money anyway.
  13. Leave your library of lead gen content completely form-free for 24 hours.
  14. Try out goofy content every once in a while. Regardless of what industry you’re in, people like to laugh.
  15. And don’t forget to send your audience a card to let them know they’re loved! Click to download
  16. Now, for your beloved sales team …
  17. Volunteer to help with their next sales call.
  18. Set them up with Signals so they can know when a prospect has opened one of their emails.
  19. Give their latest blog post submission an extra round of edits so it’s in top-notch shape.
  20. Set them up with a Twitter account and a list of new prospects to follow.
  21. Set them up with a Twitter account and a list of new prospects to follow. HubSpot customers can go a step further and set them up with a stream in Social Inbox that’ll alert them when those prospects tweet.
  22. Write an extra blog post to help them hit their monthly quota, even if you’ve already hit yours.
  23. Give ‘em a shout out in the next blog post you write based off their ideas.
  24. Let them know you care by sending a Valentine’s Day card. Click to download
  25. And for your designers …
  26. Stick to their style guide.
  27. Stick to their style guide. Seriously.
  28. Cut “make it pop” from your vocabulary.
  29. Download all the custom fonts they want you to have.
  30. Stop yourself before inserting that “little bit of code” into your website if you’re not sure what it will do.
  31. Give them an extra week of buffer time on your next project together.
  32. Learn how to resize and crop images.
  33. And don’t forget to ‘em a card to let them know you love them Send send them a card to let them know they’re appreciated! Click to download
  34. For your friends in IT
  35. Figure out how to locate your browser and software versions to help troubleshoot.
  36. Clear your cookies before asking IT for help.
  37. Learn how to use the fax: how to send documents, how to receive them, and how to change the toner.
  38. Know the difference between refreshing and hard refreshing a web page.
  39. Test incognito windows before reporting a problem to make sure your cookies aren’t the culprit.
  40. Turn it off. Then turn it on again.
  41. And don’t forget to ‘em a card to let them know you love them Send send them a card to say thanks for their hard work! Click to download
  42. Last, but certainly not least, are things you can do for your fellow marketers …
  43. @ Tweeting a blog post? Include the author’s Twitter handle.
  44. Remove incorrect UTM parameters before you share a link with your friends, family, or coworkers.
  45. Send the community manager a tweet of encouragement after their company has a social media crisis.
  46. Forward on a piece of content to your boss that you think they’ll like.
  47. And don’t forget to send everyone a card to let them know they’re appreciated! Click to download
  48. Remember: None of these things will take up too much of your time …
  49. … but they can go a long way to brightening other people’s days.
  50. … but they can go a long way to brightening other people’s days. And that’s worth something, right?
  51. If we all can pitch in and give back, we’ll have a fighting chance to become a more lovable profession.

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