HubSpot Summer 2010 Show & Tell Webinar

Starting In a Few Minutes • “If you wait until there is another case study in your industry, you will be too late.” • -- Seth Godin

Starting In 1 Minute What gets us into trouble is not what we don't know it's what we know for sure that just ain't so? • -- Mark Twain

Brian Halligan @bhalligan HubSpot Summer 2010 Show & Tell

Today’s Agenda •Remind me, what is inbound marketing? •Who & What is HubSpot? •Talk Is Cheap – Demo! •Customer Reactions to New Features •Where is the puck headed? •Q&A

Traditional Marketing

Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson

The Market Is Here Now

Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos

Build a moat around your business

Get Found Convert

So What’s HubSpot?

HubSpot’s Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing SALES Analytics

Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold

1500 2000 2500 3000 1000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Emerging Standard Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10

Thought Leadership

Using HubSpot = More Leads

Talk Is Cheap Demo!!!

Social Media Monitoring

Social Media Reach

BETA: Social Lead Intelligence

Marketing Integration

New: Lead Nurturing

"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings

BETA: Lead Segmentation

BETA: Email Marketing

"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR

HubSpot Salesforce.com Integration

Leads API = Any CRM Integration (…or your CRM of choice)

“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions

Analytics Help Max Out ROI

Does HubSpot help customers do all this?

HUG Oct 5 2010 Cambridge, MA

What’s next?

Convert

Platformization 3rd Party COPCA Apps Proprietary API CRM WEBSITE HubSpot Blogosphere

Thank You See it for yourself @ www.hubspot.com/free-trial @bhalligan @kirstenpetra

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HubSpot Summer 2010 Show & Tell Webinar

by HubSpot All-in-one Marketing Software on Jun 09, 2010

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HubSpot Summer 2010 Show & Tell Webinar — Presentation Transcript